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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol. 21 No. 2 (2023):" : 4 Documents clear
Effect of Fear on the Interrelationships of the Domains of Destination Image Felipe IV Pablo
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 2 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.2.03

Abstract

COVID-19 pandemic, which triggered fear, has affected the tourism industry globally, and Philippine tourism was not an exception. Gen Z travelers, an underexplored generation, are seen to play a key factor in tourism innovations. Further, destination image in the context of COVID-19 pandemic has not yet been widely explored. This study aims to investigate the effect of Filipino Gen Z’s COVID-19 fear on their perception of cognitive, affective, and conative image. Partial least squares structural equation modelling (PLS-SEM) revealed that Gen Z’s COVID-19 fear did not have a significant effect on destination image. Significant positive relationships among the destination image components were proven.  Affective image mediated the relationship between cognitive and conative images. The study contributes to the limited studies on Gen Z’s and their destination image perception during the pandemic. It encourages organizations and marketers to focus on Gen Z travelers to form positive destination image during the pandemic.
Role of Online Community Feedback in Creating the Image of Tourist Destinations Muhammad Muzamil Sattar; Fabiola Sfodera
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 2 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.2.06

Abstract

This study investigates the impact of user generated content on online platforms, mainly known as Online Community Feedback (OCF). This study aims to highlight the importance of OCF in developing destination image. Content and feedback given by past visitors are more trustworthy as compare to any other information sources including advertisements by site managers or information from government ministries. Based on this phenomena authors of this paper have categorized and analyzed the feedback and comments of past tourist of Gilgit Baltistan Region of Pakistan. Authors have adopted unstructured approach and manual approach to categorize the feedback into different parameters. Based on those, several recommendations are made to government officials and tourist site managers to bring improvements on the site so that future tourists may choose that place for their next visit. Top 5 places of Pakistan as per tripadvisor.com, were chosen for analysis and study.
Aesthetic Appeal and Beyond: Examining the Influence of Restaurant Interior Design on Bangladeshi Consumers’ Satisfaction and Revisit Intention Md. Tariqul Islam; Biswabhusan Pradhan; Uma Pandey; Siti Rahayu Hussin; Foong Yee Wong
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 2 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.2.05

Abstract

The primary motivation of the restaurant business is to serve consumers food and beverages and trigger them to make a repurchase. Moreover, it is a highly competitive business. The restaurant authorities employ several strategies to attract consumers to compete in the highly competitive industry and one of the leading practices in the restaurant industry is attracting guests with innovative and fascinating interior design. The purpose of conducting this study is to quantify the role of restaurants’ interior design on consumers’ revisit intention. Consumer satisfaction served as a mediator between restaurants' interior design and consumer revisit intention. An online survey was conducted on 393 Bangladeshi consumers to collect the data. The present study found a positive association among consumer satisfaction, restaurant interior design, and consumer revisit intention. This study contributes several theoretical and practical contributions for the academicians and the stakeholders of the restaurant industry.
English: English Banowati Azelia Putri Yuliawan; Bagja Waluya; Shandra Rama Panji Wulung
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 2 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.2.04

Abstract

This study aims to determine the effect of environmental beliefs on the intention to visit ecological site through ecotourism attitude. The location of this research was conducted in Ciletuh-Palabuhanratu UGGp. In this study, the exogenous variable used were environmental beliefs with ecotourism attitude as the mediating variable and intention to visit ecotourism as the endogenous variable. The type of this research uses descriptive and verification with explanatory research methods. The sampling technique used was purposive sampling, amounting to 460 respondents. The data analysis technique in this study used Structural Equating Modeling (SEM). The results of this study indicate that the description of environmental belief, ecotourism attitude, and intention to visit ecotourism are in a fairly good category. The findings in this study suggest that environmental belief variables indirectly influence the intention to visit visit ecological through ecotourism attitude. The research recommend both of tourists and Ciletuh-Palabuhanratu UGGp to increase environmental belief and ecotourism attitudes in order to create positive tourist visiting intentions.

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