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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 1, No 1 (2012): Jurnal InterAct" : 6 Documents clear
STAGES AND COMPONENTS OF A PERSUASIVE CAMPAIGN Herbert Simmons; Nia Sarinastiti
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.732 KB) | DOI: 10.36388/ia.v1i1.640

Abstract

Sebuah kampanye persuasif merupakan suatuupaya yang terkelola, berkelanjutan untuk mempengaruhikelompok-kelompok kepentingan atau organisasiorganisasitertentu melalui serial pesan-pesan. Beberapakampanye berorientasi pada produk, yang lain pada citra,dan bahkan berorientasi pada isu-isu khas. Pada kategorikampanye terakhir, komunikasi bertujuan untuk merubahperilaku, atau bertujuan mendapatkan hati dan benakpublik tertentu. Topik ini memberikan pengantar umum tentangperencanaan sebuah kampanye melalui model yangmengutamakan pada penentuan tujuan, penelitian danpengembangan, strategi dasar, mobilisasi, legitimasi,promosi, dan aktivasi. Bahasan mengenai evalusasijuga dipaparkan untuk, Diharapkan artikel ini dapatmemberikan kepada pembaca dapat memiliki kemampuanuntuk menganalisa kampanye persuasif dan merencanakandan mengelola kampanye sederhana secara sendiri.
Communication and the Empowerment of Powerless Civil Society Alois A Nugroho
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.608 KB) | DOI: 10.36388/ia.v1i1.732

Abstract

Masyarakat sipil, atau lebih dikenal sebagai civil society, dianggap oleh pihak negara merupakan golongan masyarakat yang bukan  kategori warga masyarakat dan oleh pasar dianggap bukan pembeli, namun melebihi kategori yang ada. Pandangan para ilmuwan menunjukkan peran penting masyarakat sipil dan keandalan komunikasi merupakan faktor penting dalam mengungkapkan pendapat dan mempengaruhi. Peranan masyarakat sipil di negara-negara maju menunjukan kemampuan mereka untuk mempangaruhi kebijakan. Akan tetapi di Indonesia, kapasitas yang dimiliki belum dapat membantu masyarakat sepenuhnya, sehingga perlu diadakan assesmen bagaimana memberdayakan masyarakat sipil.
INTEGRATED COMMUNICATION: MARKETING COMMUNICATION IN THE INTERACTIVE AGE Andre Hardjana
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.474 KB) | DOI: 10.36388/ia.v1i1.733

Abstract

Globalization has affected on how we communicate and what media to use in communicating. To be able to manage organizational results, many realize that individual communication held by different units did not make the organization effective nor efficient. Communication needed to be realigned and integrated to a centralized corporate communication network.   In addition, with pressure from the growth of communication technology, businesses must also face the complexity and intricacy of business competitiveness and positioning to be in the minds of consumers. Hence, the development of integrated marketing communication (IMC) provided another stage of development in the communication industry.Globalization has affected on how we communicate and what media to use in communicating. To be able to manage organizational results, many realize that individual communication held by different units did not make the organization effective nor efficient. Communication needed to be realigned and integrated to a centralized corporate communication network.   In addition, with pressure from the growth of communication technology, businesses must also face the complexity and intricacity of business competitiveness and positioning to be in the minds of consumers. Hence, the development of integrated marketing communication (IMC) provided another stage of development in the communication industry.
KONVERGENSI TEKNOLOGI DAN MEDIA: IMPLIKASI BAGI KOMUNIKASI KORPORAT DAN PEMASARAN MASA DEPAN M Alwi Dahlan
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.207 KB) | DOI: 10.36388/ia.v1i1.734

Abstract

Changes are occurring for communication practitioners that posses implications to what corporate and marketing communication.   The majority of the changes occur because of technology, which then influences the convergence of media.  The various issues that arise due to the changes in technology should be developed in managing communication between human, as it is not avoidable.  It is essential to understand as well the regulation that imposes on how information can be managed. Overall, it would be in the hands of the corporate and marketing communication experts in how to expand and enhance theirs activities using the changes and at the same time concur to regulations.
KOMUNIKASI DALAM PERUBAHAN SOSIAL Satria Kusuma
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.859 KB) | DOI: 10.36388/ia.v1i1.735

Abstract

This article describes the position of communication and media in social change and development in Indonesia, viewing the use of media and what can be done by the media. Media function as a conduit of information, as the decision-making in the hope of a change in attitudes, beliefs and social norms, and as an educator does not meet expectation. There is a need for enhanced participation from whom are taking part in a process of communication to attain a common focus in looking at the problems faced. The problem is how far the speed of socioeconomic growth according to the intensity the media usage. Which functions can be carried out independently by the media, as well as which function where the media can only support the changes.
Membangun Trust untuk Keberlangsungan Hidup Perusahaan: Kisah The Body Shop, McDonald’s, dan Johnson & Johnson Isabella A Siahaya
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.744 KB) | DOI: 10.36388/ia.v1i1.736

Abstract

This paper emphasizes on trust as one of the required company capital  other than  financial capital.  Trust is needed in support of the communities in which a company resides. Trust can be formed by running a business that is not detrimental to the public but is beneficial to society. Trust will produce good communication even when a company is in a crisis.

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