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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 4, No 2 (2015): Jurnal InterAct" : 6 Documents clear
The Role of Social Media in Developing Nonprofit Brand: A Case Study on Akademi Berbagi Danasmoro Brahmantyo
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.09 KB) | DOI: 10.36388/ia.v4i2.763

Abstract

Social media as a form of development in information technology and communication has open doors for all kinds of innovations to emerge. Initiatives from the society which are present in social media have similar characteristics with the medium that forms social media, which are: open, participative, accommodating two-way conversations, and focusing in the connectivity between communities. Social media encourages the formation of identity and image of nonprofit brands as representations of movement/social organization in the era of information. Through a single case analysis case study on Akademi Berbagi, it was found that the values that are formed as a result of the interactions within the community of social movement activists become the foundation for forming and dispersing nonprofit branding messages that are genuine which comes from, made by and directed to its activists. By optimizing social media, the nonprofit branding delivers a result that is low cost and high impact. The characteristics of Akademi Berbagi as a nonprofit brand can be said to be similar to the characteristics of social media which are mentioned by Mayfield (2008), which are: openness, participation, two-way conversations and focusing on community and connectivity. As a brand that focuses on community, Akademi Berbagi has functioned as the former of social connection and reputation both for individuals and the managing volunteers through conversations and an ability to share in the internet society and the era of information.
Analisis Semiotika Roland Barthes pada Jurnalisme Online Dudi Sabil Iskandar; Rini Lestari
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.416 KB) | DOI: 10.36388/ia.v4i2.764

Abstract

Media massa mengalami beberapa tahap perubahan, transformasi, dan bahkan metamorfosis. Bermula dari surat kabar, buku, film, radio, televisi, dan internet. Media massa yang terakhir, internet, kemudian mempopulerkan istilah media baru (new media). Kehadiran internet selanjutnya mengubah secara drastis dan dramatis perkembangan media massa. Setidaknya internet memicu dua perubahan mendasar di media. Pertama, substansi media, yaitu proses jurnalistik. Kedua, bentuk atau format organisasi media.Perubahan mendasar pada jurnalisme media lantas memunculkan terminologi mengenaskan bernama krisis jurnalisme meski kata ‘krisis’ dipandang berlebihan. Krisis jurnalisme didiagnosis meliputi serangkaian masalah, yaitu, yang berkaitan dengan waktu, uang, otonomi, dan perubahan budaya.Dalam era kapitalisme modern, percepatan dan kecepatan sudah merasuk ke semua aspek kehidupan manusia, termasuk dunia jurnalisme. Kecepatan dan percepatan telah menyeret jurnalisme ke dalam pusaran kompetisi global. Di sinilah lidah api kapitalisme menyambar dan membakar jurnalisme. Berita sebagai unsur atau pilar pokok atau inti dari jurnalisme menjadi komoditas.
The Utilization of Media Advertising of Giant Supermarket as an Information Source Erna Mariana Susilowardhani; Bida Sari
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.254 KB) | DOI: 10.36388/ia.v4i2.765

Abstract

The increasing number of supermarkets in the capital city of Jakarta, causing supermarkets have been competing to attract consumers. They make a variety of media advertising. One is Giant Supermarket. But, the consumers differ in the way of getting information as a reference from the media advertising of Giant Supermarket. Therefore, in this study, researchers want to know the consumers experience in utilization of media advertising which is made by Giant Supermarket as a source of information for them. This study use the concepts of marketing communications. Some of the concepts are the concept of promotion, promotional mix, advertising, media advertising: above the line and below the line. Researchers use a qualitative-descriptive approach. Researchers use a type of primary data and secondary data. For primary data, researchers conduct observation and in-depth interviews to a number of informants. For secondary data, researchers conduct a literature review and documentation. Researchers use an authenticity as a technique of data validity. The results obtained, that among consumers, they utilize different of media advertising as a source of information for them. They were relying on information from the catalog, banners, or advertising in newspapers. Each medium has less and also more benefits according to the informants. Things to be noted by the Giant Supermarket is related to the availability of the product being promoted between the products are listed in media advertising and the products are existed in Giant Supermarket itself.
Measuring the Relationship Maintenance Strategies through PT Pertamina (Persero) Website: www.pertamina.com Marsefio Sevyone Luhukay
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2798.029 KB) | DOI: 10.36388/ia.v4i2.761

Abstract

Internet, as a two way communications media provides an interactive and easier way for Public Relations to reach their public. Starting from the internet, e-mail, website, blog, were created, and so did the social media such as Facebook, Twitter, Path, Instagram. Social media helps people to create, share, and publish various contents through online media. Social media also provides people to communicate in two way, maintaining their relationships. To maintain the relationships with the public, Public Relations needs to create a certain way of communicating that will show their good intent. Linda Hon and James Grunig (1999), created a theory about relationship maintenance strategies for Public Relations in order to create and maintain the relationship well. We could see the relationships between Public Relations and their public through the website. This research explains the website contains of PT Pertamina (Persero), The Best BUMN Website of 2014. To be specific, this research’s main topic is “Measuring the Relationship Maintenance Strategies through PT Pertamina (Persero) Website”. This Research using quantitative content analysis method with the Holsti Formula. The results were measured by the indicators as following: (1) Access, (2) Positivity, (3) Openness, (4) Assurances, (5) Networking, (6) Sharing of Task. Those six indicators used to help Public Relations shows the corporate consistency in maintaining relationships with its differences publics through the internet including the corporate website.
The Modernization of Election Campaigns and Its Research Opportunities in Indonesia’s Direct Elections Era Salvatore Simarmata
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.883 KB) | DOI: 10.36388/ia.v4i2.766

Abstract

Elections have changed significantly since 2004 in Indonesia when citizens for the very first time voted directly for their national leaders. The changes seen not only at the significant participations, either in the electorates or in the political parties contesting the elections, but more so on the way campaigns were conducted. Political parties and individual candidates have run campaigns in a way that has a deep involvement of political marketing, scientific research,  political consultants,  and professionalization  of strategies  and the  messages conveyed to the voters, to which often referred to as modernization of campaign. Professionalization of campaigning has given a new face of electoral politics in Indonesia, where crafting persuasive message to woo the public is much more important than the substantive and ideological policy preferences offered to the people. Individual popularity becomes a dominant factor for elites to compete for political positions through election. This calls for investigation, because what happens during campaigns will influence the rest of electoral process and the results accordingly. This paper is aimed at exploring the modernization of campaigns theory, observing its practices in Indonesia, and categorizing its thematic research opportunities in the context of Indonesian direct elections.
The Impact of Diversity in Information Society to Consumers Rahmanita Ginting
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.91 KB) | DOI: 10.36388/ia.v4i2.762

Abstract

The aim of  this paper  is to analyze  the impact  of diversity in information  society as consumers. The society we currently live in is an information society, because our economy primarily depends on the production and consumption of information. Today the media are changing our  world in  many ways,  in the  rise of  the internet,  the integration of communication technologies, shifting media empires, new lifestyles, challenging career, changing regulations, shifting social issues and a new dynamic of power in society. The source of the dynamic of social change, the diversity impact and what are seen as epochal and global transformations in the structure of the economy, in social stratification, politics and culture is a technological paradigm based upon a cluster of innovation in information and technological paradigm. The transition to an information society is driven in part by rapid changes in technology such as computer and digital television. We should no longer think about the various media of communication as completely distinct entities. Why do the media exist? Do the media shape culture or does culture shape the media? Information technology and media are converging in the information society. Technological change is increasingly shaking up conventional media and now the ‘old’ mass media are responding with the innovation of their own. When new media enter our homes, media consumption patterns tend to change. In one survey of Pew Research Center, a quarter of Internet users said they watched television less since going online. Consumer’s differences improve or affect the use of information and communication technologies (ICT) among socially inclusive communities.

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