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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 6, No 2 (2017): Jurnal InterAct" : 6 Documents clear
CONSUMERS’ COMMENTS ON ONLINESHOP: DISRUPTION OR JUST CANDID COMMENTS? Erna Mariana Susilowardhani; Bida Sari
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.523 KB) | DOI: 10.36388/ia.v6i2.1257

Abstract

Online shop is an Internet-based business, which is increasing in Indonesia, such as Lazada, Zalora, Tokopedia, Elevenia, Bukalapak, and so on. They attempt to provide maximum service, especially related with security transactions and interesting promotion to capture consumers as much as possible. In an online shop business, usually C to C business, where online shop serves as an intermediary party between merchants with consumers. This can be the weakness because quality of products and services depend on retailers, not the online shop itself, but the responsibility is imposed to the retailers. In this case, numerous comments are given by the consumers who made purchases. Not only positive comments, but also negative ones. The comments typically are on the quality and condition of item, condition of packaging, delivery time, and so on. In this study, researchers looked at the experiences from the consumers of online shops, who tend to respond to comments of other consumers who bought the goods. This research used the concept of e-commerce, and consumer behavior. To deepen understand the experience of consumers, researchers conducted in-depth interviews as the primary data. The informants are consumers who usually purchase through online shops. Authenticity and triangulation of method are used as data validity technique. The results stated that informants pay attention with the comments from previous buyers. They also noticed whether the goods are a favorite (many buyers) or not, including the number of followers (if sold via Instagram), and star sign. If the online shop and sellers’ partners ignore such comments, it will be a disruption for themselves. These findings provide input to online shops to realize the importance of comments from consumers and increase better services, including coaching to the retail merchant partners.
INTERNET DAN TEKNOLOGI WIRELESS AKSES UNIVERSAL ATAS INFORMASI Salvatore Simarmata
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.101 KB) | DOI: 10.36388/ia.v6i2.1258

Abstract

Internet is the most important aspect of information and communication technologies (ICTs) today. It brings significant changes in many parts of the society, in politics, economy, and in culture. The unprecedented changes happening in those domains are possible, in part, due to the advent of wireless technology that has created a free access of information and makes time and distance irrelevant than before. With the combination of social media, wireless technology, and the internet, we can communicate and access information from and to anywhere, and at any time now despite some obstacles both technical and cultural. This article aims to highlight the system, application of wireless technology, and challenges of its use in Indonesia, especially with the perennial issue of digital divide cause by either technical and cultural factors. The gap is not only on the dimension of physical access, but also on other dimensions which are commonly ignored namely motivation to use, skill access, and usage access. 
THE ROLE OF CONSUMER PRIVACY AND SECURITY ON BRAND LOYALTY Drina Intyaswati
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.441 KB) | DOI: 10.36388/ia.v6i2.1254

Abstract

Electronic commerce (e-commerce) touches almost all types of products and services. The increasing volume of online transactions online has raised consumer concerns about the data that has been given, what the company actually do with the information collected and eventually have access to it. Privacy issues have been identified as an important thing for consumers. The perception of online transaction security is also becoming a more important concern. Furthermore, we want to know how consumer security and privacy issues of consumers influence on brand loyalty, also be seen how the role of brand trust as a mediating relationship between consumer safety and brand loyalty, and relationships between consumer privacy and brand loyalty. This research is a quantitative survey method, in an effort to develop an empirical model to test the effect of consumer privacy and security consumers on brand loyalty. Samples used 100 peoples, drawn from the public to the age of 15-64 years (working age) in the region Sawangan - Depok. Analysis of data using regression analysis with SPSS program package. The results show that the consumer security and consumer privacy each affects brand loyalty, and there is a mediator in the influencing consumer privacy on brand loyalty, it means that the existence of brand trust will reduce the influence of consumer privacy on brand loyalty.
THE UTILIZATION OF SOCIAL NETWORKING SITE AS COMMUNICATION STRATEGY TO GAIN LISTENER (Study of Radio Buku’s Communication Via Twitter) Fitria Ayuningtias; Kencana Ariestyani
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.283 KB) | DOI: 10.36388/ia.v6i2.1255

Abstract

A book is a form of the oldest media, existing since the start of the written language. The books as one of the mass communication tools have significant roles in building the quality of the country. Therefore, the quality of the books must be considered, books not only for entertaining and to inform but should be able to educate. Furthermore, radio also included in category of the mass communication. As one of means in mass communication, radio is the strongest mass communication. Radio can be accessed by several people simultaneously. Anyone can listen to the radio while doing another activity. In addition, radio also can be accessed by the illiterate people. In developing countries and even countries that underdeveloped, radio become famous because of this characteristic. Along with technology development, radio can be listened through streaming. One of the radios using internet technology is Radio Buku. For theoretical approach, the researcher used the mass communication theory, mass media theory, electronic media theory, internet radio theory, broadcast program theory, Computer Mediated Communication theory and the utilization of Twitter as communication media also communication strategy theory. In this research, the researcher used the qualitative methods, the data collection by using the triangulation data. The summary of the research shows that utilization and optimization of Twitter by Radio Buku as their communication strategy to gain the listener
THE EFFECT OF INSTANT MESSENGER USAGE TO INTERNAL COMMUNICATION (Study in The Ministry of Communication and Information Technology of Republic of Indonesia Directorate General of Resources and Equipment for Post and Information Technology) Amaliah Hajah; Astrid Siahaya
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.665 KB) | DOI: 10.36388/ia.v6i2.1256

Abstract

The research discussed about instant messenger usage for internal communication at The Ministry of Communication and Information Technology of Republic of Indonesia (MCIT of RI) Directorate General of Resources and Equipment for Post and Information Technology. The research purpose was to determine the effect of instant messenger usage to internal communication by using the quantitative method. The results showed that there is a significant and positive effect by the instant messenger usage to employee communications. It showed that instant messenger could accommodate employee communication, particularly for job-related formal communication. However, there are some information that do not convey through instant messenger, particularly the informal communication, such as regarding employee motivation, delivering the thoughts and feelings of employees, and the settlement of the conflict with fellow employees. Therefore, organization should encourage instant messenger usage in informal communication, relating to motivate employees through instant messenger, to create a good working relationship and increase employee relations.
PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN LISTRIK NEGARA Alfat Nur Rizki; Puji Lestari; Ida Wiendijarti
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.734 KB) | DOI: 10.36388/ia.v6i2.1350

Abstract

Kualitas pelayanan berpusat pada upaya pemenuhan kebutuhan dan keinginan pelanggan serta ketetapan penyampaiannya untuk mengimbangi harapan pelanggan. PT. PLN (Persero) Rayon Kebumen merupakan salah satu kantor cabang dari PT. PLN (Persero) Area Cilacap yang mempunyai harapan besar untuk selalu mendapatkan citra perusahaan yang positif di benak pelanggan. Strategi yang diterapkan PT. PLN (Persero) Rayon Kebumen untuk mendapat citra positif di mata publik adalah dengan menerapkan pelayanan yang berkualitas. Tujuan penelitian ini adalah untuk mengetahui pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Teori yang dipakai dalam penelitian ini adalah teori S-R (Stimulus-Response). Metode penelitian ini menggunakan metode kuantitatif dan tipe penelitian survei. Populasi dalam penelitian ini adalah pelanggan PT. PLN (Persero) di Kecamatan Prembun, Kabupaten Kebumen. Teknik sampling menggunakan random sampling (acak) yang berjumlah 99 responden. Teknik analisis data menggunakan korelasi product moment dan regresi linear sederhana. Hipotesis dalam penelitian ini adalah ada pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Hasil analisis menggunakan korelasi product moment diperoleh nilai koefisien korelasi (r) sebesar 0,739 dan signifikansi 0,000. Berarti terdapat hubungan yang kuat antara variabel kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Hasil analisis menggunakan regresi linear sederhana didapatkan nilai sebesar 54,7%, yang artinya bahwa citra perusahaan PT. PLN (Persero) Rayon Kebumen dapat dijelaskan melalui kualitas pelayanan yang diterapkan PT. PLN (Persero) Rayon Kebumen, dan sisanya 45,3% dijelaskan oleh faktor lain diluar dari yang diteliti. Faktor lain tersebut misalnya identitas fisik perusahaan, identitas non fisik perusahaan, manajemen perusahaan, aktifitas dan pola hubungan perusahaan. Dari keseluruhan hasil tersebut, maka dapat disimpulkan bahwa teori stimulus-response teruji dan relevan pada populasi di penelitian ini.

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