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E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 48 Documents
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Search results for , issue "Vol 1 No 1 (2017)" : 48 Documents clear
REPRESENTASI ETNIS TIONGHOA DI INDONESIA DALAM FILM NGENEST Carina Widyasmara, Ratih Meila; Sugiarica Joni, I Dewa Ayu; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 1 (2017)
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Become one of the recognized ethnic, even its position is listed in Pasal 2 UU Nomor 12 Tahun 2012 on the citizenship of the Indonesian Republic, do not make Chinese etnic get an equal treatment in the community. At least that is what Ernest Prakasa is trying to tell in the Ngenest film. In this film, Ernest as the director who also as the main character tries to describe how Chinese ethnic as a minority in the Indonesian society with all kinds of problems and impact that must be accepted. The purpose of this research is to find out the representation of Chinese ethnic in Indonesia in the film. Using qualitative descriptive approach as well as Roland Barthes semiotics analysis method. The result of this study indicate, there are particular treatments that must be accepted by Ernest because of his different cultural backgrounds and the labeling of ethnic Chinese from the community. Keywords: Film, Ngenest, Representation Chinese Ethnic, Semiotics
Analisis Terpaan Iklan Partai Politik Di Televisi Pada Pemilih Pemula Di Kota Denpasar Dalam Pemilu Legislatif 2014 Kertayasa, I Putu Agus Nanda; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT Election on 2014 was a battle between politicians. Almost every politicians campaigning for themselves or their party to gain people’s vote. On the campaign period, we see a lot of political party’s campaign on television. Analysis shows that 62.3% beginner voters frequently exposed by political party commercial on television, but not all of them watch the whole commercial. 40.8% of the respondent did not watch the whole commercial from start to end. Even though the PDI Perjuangan commercial was the most viewed and interesting, it doesn’t make it the most remembered and liked commercial. Gerindra’s commercial was the most remembered and liked by the viewers. It was because of the commercial presents a politician with high popularity, it was PrabowoSubianto. Even though beginner voters’ perception to political commercial is on positive state and the exposure intensity is high, it doesn’t make voters choose those political party. Beginner voters tend to see more of the politician figure to choose. Keyword: commercial Exposure, beginner voters, political party commercial
REPRESENTASI TOLAK REKLAMASI TELUK BENOA DALAM KARIKATUR SAMPUL MAJALAH BOG-BOG CARTOON EDISI APRIL 2016 Julianditya Dharmayanti, Pande Made; Sugiarica Joni, I Dewa Ayu; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2017)
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Benoa Bay Reclamation was emerging the pros and cons in the middle of Balinese life that bring out an action called Reclamation Refusal. It was a real form of society refusal to the huge project development that will be declared. Bog-Bog as one of the mass media in the form of caricature magazine; represented the phenomenon which already happened on its April 2016 edition. The purpose of this study is to determine the representation of the Benoa Bay Reclamation Refusal in caricature cover of Bog-Bog Bali Cartoon magazine on April 2016 edition. To achieve the aims, the research was conducted using semiotic analysis method proposed by Charles Sanders Peirce by qualitative research and constructivist paradigm. The result of this study was Bog-Bog Bali Cartoon magazine represented the reclamation refusal movement that based on Bali local genius concept called “Tri Hita Karana”. Parhyangan contained in caricatures of Balinese Women, Legong Dancers, pecalang caricature, Baris Dancers, and flute Players. Meanwhile, the Pawongan value was described on Made Bogler caricature and Traders caricature. Further, the Palemahan contained in, Excavator, water, Soil, Surfing Players, Sea Fish, , pigs and dogs caricature. Hence, Bog-Bog Bali Cartoon magazine demonstrates the caricature function as a medium of social criticism of ongoing government policy 51 since 2014 and Balinese people apprehension on the reclamation issues in Bali. Keywords: Bog-Bog Bali Cartoon Magazine, Caricature, Reclamation Refusal, Representation
Strategi Brand Communication PT. Puncak Keemasan Dunamis Indonesia dalam Membangun Awareness terhadap Produk Animasi Beakbug Dwijayanti, A A Istri Putri; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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Puncak Keemasan Dunamis Indonesia is a part of Holding Company Puncak Keemasan Group which is engaged in the field of animation industry with a vision to raise awareness of local content of Indonesian culture through animation products. Beakbug is the first animated brand of the company with the icon of Bali Starling which aims to lift the character of flora and fauna and also cultural traditions that exist in Indonesia. The purpose of this research is to find out how the brand communication strategy PT. Puncak Keemasan Dunamis Indonesia in building awareness of beakbug animation products. This research used descriptive qualitative approach. The result has been shown that the Brand Communication Strategy of PT. Puncak Keemasan Dunamis Indonesia in building awareness of beakbug animation product has been done by using Brand Visualization concept which consists of logo and Brand Activation consisting of Social Media Activation, Marketing Event Activation, Direct Marketing Activation, Promotion Activation, except Sponsorship Activation. Keywords: Animation, Beakbug, Brand Awareness, Strategy Brand Communication
Strategi Komunikasi Melalui Media Sosial Dalam Pembentukan Citra Balebengong Sebagai Media Jurnalisme Warga Pradnya Yoni, Ni Luh Kade Diah; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The development of communication media these days leads to new challenges among media institutions. Writer interested in knowing the Strategy of BaleBengong on forming its image as a citizen journalism media through social media Twitter and Blog. Writer using descriptive qualitative method with snowball sampling to do this research. Through its social media account, BaleBengong invites people to share informations openly without any strict rules, but still with full responsibility. Balebengong’s communication strategy to form its image as citizen journalism media is poured verbally and non-verbally. Before the communication strategy is formed, Balebengong with the help of Sloka Institute, did a research about Balinese people’s habit on social media. Based on that research, BaleBengong then form its communication strategy, especially for through social media. Verbal communication strategy by BaleBengong showed on their tweets and blog article. BaleBengong name and logo was taken from a Balinese traditional building where people can speak their mind and share informations without any strict social barrier. Keywords: BaleBengong, Communication strategy, Image, Social media
Pola Komunikasi Guru di Yayasan Peduli Autisme Bali dalam Meningkatkan Interaksi Sosial Anak Autistik Claudia Wijaya, Novia; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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In dealing with children with special needs in this case autism, of course required appropriate communication patterns so that they would give response and interaction to the statements and questions raised. Autism is a disorder of brain function in children that result in disruption of the child's development. This research was conducted at Yayasan Peduli Autisme Sarwahita Bali. The purpose of this research is to know the proper communication pattern used to children with special needs to improve communication ability and interact them. This study used a qualitative descriptive approach based on post-positivism. Data collection techniques used are by using in-depth interviews, observation, and documentation studies. This study uses the concepts of autism, teacher communication patterns, social interaction, and non-verbal communication concepts. The results of this study indicate that with the right communication pattern will help improve the ability to communicate and interact with children. The communication pattern used in autistic children is not always just one pattern, but the teacher must also be creative in combining the existing communication patterns. Treatment of a child with autism just like any other child, teacher does not spoil a child with autism. Children with autism should also be taught to look for their abilities so that they can be of minimal use for themselves. Appropriate communication patterns can affect the child's social interaction. Keywords: Autism, Teacher Communication Pattern, Social Interaction
Pembangunan Citra Baru Pada Publik Internal Oleh Manajemen Hotel Bakung Sari Resort And Spa Artha Pratiwi, N. P. Devinda; Suryawati, IGA Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK  Communication is an important role in life, as well as the organization. The most important relationship is a relationship with the internal public. The purpose is to build and maintain relationships have a beneficial between the organization and the employees where success and failure of an organization will depend on the internal public. The management has changed at Bakung Sari Resort and Spa Hotel is led to a name change as well. This name change will form a new image for this hotel. The purpose of this study was to build for a new image taken by the management and see the changes in the internal public, where it is caused by a change of management at the Bakung Sari Resort and Spa Hotel. This study use a qualitative descriptive and use paradigm of positivism also. The results of this study indicate that the strategy is carried out by the change room facilities and the addition of new SPA at the hotel as well as the amenities in each room. The next steps are training, socialization, and focus group discussion can make internal public understand the new image changes that occur. They have outing and gathering that can also tighten silahturami an internal public due to their proximity and a sense of belonging can give a positive image to the external public. Keywords: Communication Strategy, Image, Internal Public
POLA KOMUNIKASI KOMUNITAS VESPA DALAM MEMPERTAHANKAN SOLIDARITAS KELOMPOK (Studi pada KUTU Vespa Region Bali) Ayu Megasari, Ni Ketut Diana; Ramaswati Purnawan, Ni Luh; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The goal of this research is to describe and to explain the internal communication pattern of KUTU Vespa Bali’s Region in keep their group’s solidarity. This research is using descriptive qualitative approachment. The informan is selected by using purposive and snowball technique. The data is obtained by interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data presentation and conclution. The result of this research shows that KUTU Vespa Bali’s Region using two kind of communication patterns. First is wheel communication pattern in which occur when they hold a formal and structural activity. Second is all channels communication pattern that occur when they hold on informal activity. The all channels communication pattern stimulate the brotherhood’s feel and begin more tighten their solidarity. Keywords : Communication Pattern, Vespa Community, Solidarity
Motif Mengunggah Foto Selfie ke Dalam Media Sosial Instagram di Kalangan Remaja SMAN 1 Denpasar Lestari, Lidya Mulya; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
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ABSTRACT Selfie is an act of taking self-photograph by using electronic devices. The initial use of this selfie word is Selca or Self-Camera. In 2013, Selfie is officially listed as a known word on the Oxford English Dictionary that define an activity of taking self-photograph using electronic devices and shared via social media. The aim of this research is to describe the motives of adolescents from SMAN 1 Denpasar in performing the act of selfie and share it to Instagram. This research used descriptive quantitative approach, informants were obtained by using purposive sampling technique, and data were obtained by distributing questionnaires. The several stages of analyzing techniques used in this research are statistical data analysis techniques of frequency distribution, cross tabulation with data processing using SPSS program computational calculation and conclusions drawing. The results shows that adolescents tend to have a motive to get response such as like, while the adolescent is less likely to have the motive of recognition in the form of desire to get attention. More teenage girls tend to have motives of getting new experiences and motives to get responses when compared to boys, while there is less significance difference between women and men in terms of motives of getting recognition. Keywords : Adolescent, Instagram, Motives, Selfie
Analisis Wacana Pemberitaan Isu Kenaikan Harga Rokok di CNN Indonesia Periode Agustus 2016 Pratiwi, Windy; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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This research was conducted to find out the discourse presented by CNN Indonesia in announcing the issue of cigarette price increase in August 2016. This qualitative research use discourse analysis method of Teun A. Van Djik. The results of this research indicate that CNN Indonesia raised the discourse, which is “Supporting the Increase of Cigarette Prices”. The discourse arises through the following process: First, the gatekeeper selected the information. Second, the information that has been selected appears as a media agenda. Third, the media agenda establishes a public agenda and policy agenda, in which a public agenda appears to provide public new perception and the policy agenda is delivered to the government to immediately reinforce cigarette regulation in Indonesia. Keywords : CNN Indonesia, Discourse Analysis of Teun A. Van Djik, News of Rising Cigarette Prices, News Text Analysis.

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