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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 33 Documents
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Search results for , issue "Vol 1 No 1 (2019)" : 33 Documents clear
MOTIF DAN KEPUASAN MASYARAKAT KOTA DENPASAR TERHADAP SINETRON “SIAPA TAKUT JATUH CINTA” DI SCTV Br Tarigan, Della Ayu Lopiga; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The soap opera of “Siapa Takut Jatuh Cinta” which has aired on SCTV tv station successfully captivated the audience with a high rating on the first episode. This soap opera has violated the prevailing norms in Indonesia for several times. However, the rating still stays in the top position. In this research, the author wants to know how is the motive and the satisfaction of people who live in Denpasar City about the soap opera “Siapa Takut Jatuh Cinta”. The author use the theory of Uses and Gratifications to see what the audience want to the media. This research is conducted by measuring the motives and satisfaction of 348 respondents in Denpasar City aged 16-34 years using 4 indicators of Uses and Gratifications theory by Greenberg and Woods (1999), these are escape, social learning, social excitement, and habit. This research use descriptive quantitative methods. The sampling technique in this study is purposive sampling. The data in this research is obtained by spreading questionnaires using a Likert scale. The data analysis technique using at the average score of motive and satisfaction. The results showed that respondents aged 16-34 years in Denpasar do not get satisfaction after watching the soap opera. That thing is happened due to respondents watching the soap opera of “Siapa Takut Jatuh Cinta” only to seek entertainment and fill their spare time. If it viewed from the indicators in every aspect of the motives, there are several indicators of motives that are satisfied, such as indicators of avoiding family problems, indicators of having a friend, indicators of eliminating boredom in spare time and other indicators. Keywords: motive, satisfaction, Denpasar, the soap opera “Siapa Takut Jatuh Cinta”, SCTV
Efektivitas Kampanye Cegah Penggunaan Narkoba Badan Narkotika Nasional (BNN) di Media Sosial Instagram Terhadap Sikap Pelajar SMA PGRI 2 Denpasar Adhyatmanta, Made; Alit Suryawati, I Gusti Agung; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The University of Indonesia and the National Narcotics Research Center conducted a research showing 27.32 percent of users in Indonesia were students. In Bali, 16-19 year olds involved in drug cases increased 73 percent. The object of this research is SMA PGRI 2 Denpasar. From the results of the BNN urine test, there were 2 students suspected of using illegal drugs. The method of this research is quantitative and uses descriptive statistics in analyzing data. The purpose of this study was to determine the effectiveness of the campaign to prevent drug use from the City of Denpasar on the social media Instagram on the attitude of high school students PGRI 2 Denpasar. The results of this research are quite effective, the results of the respondents' data processing do not all follow the Instagram account of BNN Kota Denpasar, but most know the Instagram account of BNN Kota Denpasar. Key words:Campaigns, National Narcotics Agency (BNN) Denpasar, Instagram.
Citra Partai Solidaritas Indonesia (PSI) di Generasi Milenial Kota Denpasar Meyta Jayantri, Dsk. Gde; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Partai Solidaritas Indonesia (PSI – Indonesian Solidarity Party) is a new political party established in 2014. In mid-2016, PSI was declared as the only political party that passed the verification of the Ministry of Justice and Human Rights from the six parties that registered and in the fifth year it passed to 2019 Indonesian Election contesting parties. This study aims to find out the image of the PSI in the Millennial Generation of Denpasar City. The theories used in this research are Frank Jefkins Image Theory and Imagery in Politics. This research uses the descriptive quantitative method. Sampling technique in this research is purposive sampling. The analytical technique used is descriptive statistics by looking at the mean score of the PSI image. The result of this research showed that PSI image was categorized to be good because millennial had good impression and attitude, as well as high trust in the PSI. Keywords: Image, Denpasar, Millennial, PSI
PENGARUH TERPAAN IKLAN SHOPEEBABY SHARK VERSI PRILLY ‘ADA SHOPEE, SELALU DI HATI’ TERHADAP BRAND AWARENESS SHOPEE Astiti Sari, Ni Kadek Diah; Pascarani, Ni Nyoman Dewi; Alit Suryawati, Dr. I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT As many as 70% of the people of Denpasar City still use television as a media in seeking information.Shopee uses baby shark songs that have been viral and Prilly as the millennial generation representative in the advertisement because 51% of Shopee stakeholders are millennial generation.The purpose of this study was to determine the effect of exposure to Prilly version of Shopee advertisement on the brand awareness of Shopee in the millennial generation in Denpasar City.The theory used in this study is Dennis McQuail's Stimulus Organism Theory.This type of research is quantitative associative.The findings in this study, the stimulus of Shopee advertising exposure to the millennial generation in the city of Denpasar only reached conviction stage.Because, in the act of using services or actions (actions) the millennial generation of Denpasar City has a low level or rarely in the use of Shopee services.With a moderate level of relationship, exposure to Shopee ads has a low influence but positif and significant on Shopee brand awareness Keywords:brand awareness,millenial,Shopee, Television,
REPRESENTASI CITRA DIRI LAKI-LAKI DALAM IKLAN (Studi Pada Iklan Rokok U-Mild) Sutriya, Boy; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Advertising these days has been the inseparable part from media massa whether it is print media, electronic media and internet media as new media. Advertising is designed to create certain tastes to comodity or product, and that is what the ads of ‘rokok u-mild versi cowo tau kapan harus bohong’ trying to tell. in this advertisement, the director is tried to describe how do you represent of male self-image. The goal of this study is to find out the represent of self image that is shown in cigarette advertisements, with qualitative descriptive methods approach and Roland Barthes semiotic analysis methods. The result of this study showing masculine self-image but also understanding women’s feeling. Keywords: Advertising, U-Mild Cowo Tau Kapan Harus Bohong, Representation of MaleSelf-image, Semiotics
MOTIF DAN KEPUASAN JEMAAT HURIA KRISTEN BATAK PROTESTAN (HKBP) DENPASAR DALAM MENONTON FILM TOBA DREAMS PADA ACARA “NONTON BARENG” Marpaung, Putri Ulpa; Suryawati, I Gusti Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT This study want to see the motives and satisfaction Huria Kristen Batak Protestan (HKBP) Denpasar’s congregation on watching the film “Toba Dreams” in Nonton Bareng’s event. This study uses descriptive quantitative methods. The media consumption motive as the reference in this study is the motive put forward by Dennis McQuail. This study found that the four motives according to McQuail could be satisfied. This is evidenced by the value of each motive or sought gratification (gs) which is smaller than the value of each satisfaction or gratification obtained. There are two motives that are satisfied beyond the overall average score, based on the results of the questionnaire spread from 4 indicators used to measure, there are 2 indicators that have an average value greater than the overall motive (4.53), namely indicators of motives of self-identity (4 , 63) as well as motives for integration and social interaction (4.78). And there are 2 indicators that have an average value greater than overall satisfaction (4.65) which is an indicator of satisfaction on the motive of self-identity (4.82) as well as satisfaction with the motives for integration and social interaction (4.85).
STRATEGI KOMUNIKASI PEMASARAN TERPADU NATURE CAKES DALAM MEMBANGUN BRAND AWARENESS HEALTHY CAKES Purwita, Gst Ayu Mika Indah; Pascarani, Ni Nyoman Dewi; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Nature Cakes is a MSME engaged in the business of Food, especially Cakes. Nature Cakes innovates by developing new cakes, so that new cakes are created besides tasty, also healthy for the body, in accordance with the jargon carried by "the real healty cakes". The purpose of the research is to find out the integrated marketing communication strategy undertaken by Nature Cakes in building a brand awareness of healthy cakes. The approach used in the study is a descriptive qualitative approach with the post-positivism paradigm. The researcher determined the informant by using purposive sampling. Data obtained through direct observation interviews and documentation studies. analytical techniques used in research through several stages, namely data reduction, data presentation, and conclusion. The results of the study show that Nature Cakes uses the Integrated Importance Communication Strategy in building Awarenes healthy cakes brand. Keyword: UMKM, IMC, Nature Cakes, Brand Awareness
KONSTRUKSI KECANTIKAN PEREMPUAN DALAM IKLAN DOVE VERSI BERAGAM KECANTIKAN SATU INDONESIA Santika Dewi, Putu Ayu; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Advertisement is a form of activity to promote an idea, product, or service that is conveyed by persuasion, one of them is by showing the aesthetic beauty of women. Beauty is pictured as a woman with slim waist, fair skin, and with long dark straight hair. However, the stereotype of beauty has been changing these days as shown in a Doveadvertisement Beragam Kecantikan Satu Indonesia version. By using qualitative research methods with the constructivist paradigm and Roland Barthes’ semiotics analysis, the researcher found a different construction of beauty in a Doveadvertisement Beragam Kecantikan Satu Indonesia version. The concept of beauty that is constructed in this advertisement refers to variety of women's beauty. It can be seen at the variety of sizes, hair styles, skin color, and age that is portrayed in this advertisement. This shows that the post-modern concept of beauty is referring to plurality, heterogeneity, and very subjective. Key Words : Advertisement, Beauty, Construction, Women, Semiotics
Tingkat Kesiapan Penggunaan Teknologi Pengemudi Layanan Transportasi Online Go-Jek Di Bali Manurung, David Yohanes; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The height of Indonesian internet users using smartphones is the reason for Go-jek’s online transportation service to emerge. Go-jek is a taxi booking through a smartphone application that can be downloaded. Go-jek is expected to provide solutions and to address public concerns about the public transportation service. The goal of this research is to learn driver’s technology readiness using Go-jek application. Using the concept of technology readiness index and a quantitative approach of research, the result of this research that Go-jek drivers in Bali are explorers type of the five types of technology customers. Research show the driver has a positive view of Go-jek application. Drivers had the motivation and confidence to use technology and often learned much about new technologies. So, Go-jek drivers in Bali had no problem using the application that communication on the part of Go-jek drivers with the customers is going well. Keywords: Driver, Go-jek, Online Transportation, Technology Readiness
Representasi Toleransi Dalam Lirik Lagu Peradaban Karya Grup Musik .Feast Tri Adhyatmika, I Gede Nyoman Arya; Sugiarica Joni, I Dewa Ayu; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT This research contains the representation of tolerance meaning in the lyrics of “Peradaban” song by the .Feast music group. This research uses the semiotic theory of Ferdinand De Saussure. The Saussure Semiotic theory explains that sign has an interrelated element, namely a marker (signifier) and a sign (signified), then obtained a meaning or significance. This process connects the lyrics of “Peradaban” song with the real external world. The result of this research, the lyrics contains interrelated meanings about the importance of tolerance. Songwriters make very complex song lyrics, describe conflict, human attidudes and hope that are inserted at the end them. The theoriatical model of Ferdinand De Saussure focuses directly on the sign itself. In this research, the researcher divided the entire song lyrics into several verses and the analyzed the using the semiotic theory of Ferdinand De Saussure. Keywords : .Feast, Ferdinand De Saussure, Semiotics, Song Lyrics, Tolerance

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