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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 14 Documents
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Search results for , issue "Vol 2 No 02 (2018)" : 14 Documents clear
IMPLEMENTASI PROGRAM “AQUA LESTARI” SEBAGAIICORPORATEISOCIAL RESPONSIBILITY (CSR) PTITIRTAIINVESTAMAIAQUAIMAMBAL, BADUNG Ayuningtyas, Ananda Vidya; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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Abstract

ABSTRACT Corporate Social Responsibility (CSR) is an ongoing commitment by the company or the business world to actJethicallyPandYcontributeCtoNeconomic, social and environmental developmentKfor the local community or the wider community. The Indonesian government has obliged companies to carry out CSR programs. This has been stated in the Undang-Undang Dasar Republik IndonesiaLNo. 40OofI2007IconcerningIlimitedIliabilityicompanies. CSR has now been implemented in many companies in Indonesia. One company that runs the CSR program is PT Tirta Investama AQUA Mambal. ThePpurposePofOthis studyOwasPtoLdetermineLthe implementationLofNtheRAQUA Lestari program as a CSR of PTpTirtaLInvestama AQUA Mambal. ThisYtypeUofEresearchSisXdescriptiveGqualitative.JDataHcollectionVusesIinterviews, observationJandHdocumentation. The result of theLresearchBconductedVat PT Tirta Investama AQUA Mambal is the AQUA Lestari program run by AQUA Mambal itself which is divided into 2, namely Mambal Lestari which focuses on agriculture while Ayung Lestari focuses on conserving water resources. In its implementation, this program has taken into account the concept of 3P (Profit, Planet and People) where the company not only prioritizes profit but also contributes positively to the community. Keywords: CSR, Implementation, Company, Contribution, PT Tirta Investama AQUA Mambal
STRATEGI KOMUNIKASI YAYASAN BALI PEDULI DALAM MENGEDUKASI MASYARAKAT TERHADAP PENCEGAHAN HIV/AIDS PADA PEREMPUAN Pratiwi, Ketut Alit; Pascarani, Ni Nyoman Dewi; Pradiptha, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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Abstract

ABSTRACT HIV / AIDS has become a common problem not only in Indonesia but worldwide. HIV / AIDS can attack anyone, including women. Lack of communication, information and education makes also women one of the groups vulnerable to contracting as well as groups that can also transmit HIV / AIDS. In addition, women also experience social problems such as getting negative stigma and discrimination from the surrounding environment. The Bali Peduli Foundation is a non-profit social foundation that handles HIV / AIDS issues. This type of research is descriptive qualitative. This research uses interviews, observation and documentation for data collection. The results of the research conducted at the Bali Peduli Foundation are prevention and mitigation. The Bali Peduli Foundation distinguishes its audience before being educated in preventing and controlling the community regarding HIV / AIDS in women. Keywords: HIV / AIDS, Bali Peduli Foundation, Women, Education
KONSTRUKSI CITRA PEREMPUAN DALAM “IKLAN BELVITA BISCUIT VERSI BUNGA CITRA LESTARI” Wahyu Permana, Fauzia Putri; Sugiarica Joni, I Dewa Ayu; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 2 No 02 (2018)
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Abstract

ABSTRACT Ads can be defined as a form of activity in communicate, attract attention and persuade some or all of the community to take action in responding to the ideas, goods, or services presented. Variety of ways conducted by advertisers in order to get the attention of prospective customers, one of them by using the object. The woman in the ad is always shown as a figure not far from domestic roles, sometimes also positioned as subordinate to men. But in the further development of various stereotypes of women who are weak are now starting to show changes in positions where women are shown at par with men as in ad Belvita Biscuit Bunga Citra Lestari version Image Sustainably. By using descriptive qualitative approach as well as methods of analysis of semiotics Roland Barthes the results of this research show that the construction of the image of women that is formed is a woman who has a position of equality with male or gender equality. Keywords: Advertisement, Constructive, Image, Semiotics, Women
STRATEGI KOMUNIKASI MALU DONG COMMUNITY DALAM MENGEDUKASI MASYARAKAT UNTUK PEDULI TERHADAP KEBERSIHAN LINGKUNGAN Sanjiwani, I.A Agung Anindia; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT The growth of population and the lack of awareness of the public to keep the environment have a direct impact on increasing the volume of garbage and sewage in the city of Denpasar. Production of garbage in the city of Denpasar has increased each year, from 2016 the volume of a garbage reached 850 tons in day and 900 tons in 2017. Malu Dong Community moved to eradicate such phenomena and do a communication strategy. This research aims to provide an overview and explanation of the related communication strategy undertaken by the MDC in educating the public to care about the cleanliness of the environment. The object of this research is Malu Dong Community. type of this research is a descriptive qualitative data collection techniques form of interviews, observation, and document Studies. The results of this research are as follows, MDC are educating their audience by collecting litters in the middle of crowds and targeting each of their audience with different approach, and also they are utilizing outdoor media, for example, flags in order to properly deliver a message to their target audiences. Keywords: Campaign, Communication Strategy, Garbage, Malu Dong Community

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