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INDONESIA
VITASPHERE
Published by Universitas Katolik Soegijapranata
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Articles 22 Documents
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Search results for , issue " Vol 2, No 1 (2012)" : 22 Documents clear
UPAYA REVITALISASI KORIDOR HEERENSTRAAT (LET.JEND. SUPRAPTO) DI KAWASAN KOTA LAMA SEMARANG Yudawati, Rr. Adetia
VITASPHERE Vol 2, No 1 (2012)
Publisher : Universitas Katolik Soegijapranata

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Abstract

Revitalization is a process to revive cultural heritage about BCB (The historic object which protected by government) and KCB (cultural area which is protected by government) now and in the fUture. The main revitalization goal is, efforts to get the benefit from the revitalization that has purpose to increase their better life quality, good circumstance such as what lre have done to heererutaat corridor in kota lama area set as tourisms & cultural destination which isfamous in many countries. Those sites is a KCB (cultural area which is protected by government) & a historical building during Dutch period which we keep because having a high historical value. The activity to revive of Heererutraat Corridor was balanced by the activity to conservation of cultural building because the building is a ocular proof of culture work in the past which is a histories knowledge, history anthropology, archeology, the knowledge of architecture evolution. economic and tourist development
PROSES KREATIF "THE BEAUTY OF ASIA" DAN INTEGRASINYA DALAM MANAJEMEN PEMASARAN KOTA SEMARANG : Tinjauan Terhadap Bran Kota Semarang Nurhayati, Eny Farida
VITASPHERE Vol 2, No 1 (2012)
Publisher : Universitas Katolik Soegijapranata

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Abstract

Implementati~n of Indonesia aoutonomy act brings arising of competition among Indonesian cities and towns to attract investors, interest of city population, as well as tourists. Cities/ towns compete to create city/town brand, so the essence of cities/towns is actually competition of citie/town brands. Since 2006 the "Beauty of Asia" became the brand of Semarang city. Pro-contra to its sudden appearance indicates dissatisfaction among the society because they have not been involved in the creative process. Counter-productive may arise from unaware community as well as its un-integration in city development programmed. This can lead to failure in competition with other cities and achievement of its ultimate goals. This paper reviews some scientific literatures to illustrate the process of city branding and how the brand as a marketing communication tool is integrated to city development programmed.

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