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INDONESIA
PSYMPATHIC
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : 23563591     EISSN : 25022903     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 10, No 1 (2023): PSYMPATHIC" : 12 Documents clear
Adaptation of the Career Decision Making Profile Measurement Tool for Students in Indonesia Nandita Tamara Putri; Hery Susanto
Psympathic : Jurnal Ilmiah Psikologi Vol 10, No 1 (2023): PSYMPATHIC
Publisher : Fakultas Psikologi, Universitas Islam Negeri (UIN) Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/psy.v10i1.23888

Abstract

In recent years, there was an increasing interest in the importance of individual differences in career decision making, which reflected the strategy pattern adopted by individuals. Optimal decisions were made by several individual when these strategies were adaptive. Therefore, this study aimed to adapt the measurement tool known as Career Decision Making Profile developed by Gati et al. (2010). To achieve this objective, a quantitative approach was employed, and a convenience sampling technique was used to select a sample of 204 Indonesian students. The results showed that the measurement tool had good internal consistency, with Cronbach's Alpha values ranging from .707 to .762. The Confirmatory Factor Analysis also indicated that the measurement tool model fulfilled the criteria for goodness of fit. Therefore, this tool in the Indonesian language was measured the pattern of career decision making strategies among students.
The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood N. Kardinah; Tintin Supriyatin; Khairunnisak Khairunnisak
Psympathic : Jurnal Ilmiah Psikologi Vol 10, No 1 (2023): PSYMPATHIC
Publisher : Fakultas Psikologi, Universitas Islam Negeri (UIN) Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/psy.v10i1.24488

Abstract

Early adulthood is a transitional period towards the next developmental phase. During this period, students are subjected a process of self-discovery, characterized by a desire to appear more attractive and gain recognition from social environment. In such circumstances, individuals demonstrate a significant inclination to prioritize the allocation of financial resources away from meals and towards the purchase of items to amplify their attractiveness, recognition, and acceptance. This behavior is driven by the aspiration to align their ideal and actual self-image with the acquired products. Therefore, this study aimed to examine the influence of celebrity endorsement perception and self-image congruity on purchase intention. A quantitative approach was adopted with a sample of 344 students. The results of multiple linear regression analysis showed that celebrity endorsement perception and self-image congruity significantly influenced purchase intention, accounting for 58% of the variance.

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