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The Asian Journal of Technology Management (AJTM)
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in Asian technology development under one of these classifications research paper, viewpoint, conceptual paper, case study, literature review. The journal is intended as an instrument for individuals conducting research on technology management at both micro and macro level of analysis as well as its relationship with other managerial functions such as operations, marketing finance, and human resource. READERSHIP Researchers, educator, senior practitioners in the areas of technology economics, research and development, innovation management, technology management, technology transfer, technology and business strategy will find the journal interest. UNIQUENESS AS ATTRACTIVENESS FACTOR The uniqueness factor of Asian Journal of Technology Management is the scope of study which views the intersect of Technology and Management in a fashionable and unique way in creating competitive advantage of corporations and nations in Asia. As we are facing a fast changing Asia, where old customs and tradition meet technology adoption and the government, industry, corporations; the journal intends to take part in the swift change and is filling a niche in the journal business. There is no other journal that intersects Technology Management and micro-macro level analyzes in the continent of Asia where extensive and considerable shift of technology adoption is in a fast pace. AJTM Journal Indexed by Cross Ref, Index Copernicus, Google Scholar, DOAJ and Indonesian Publication Index (IPI). Print ISSN: 1978-6956; Online ISSN: 2089-791X
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "vol. 18 no. 3 (2025)" : 5 Documents clear
Technological, Pedagogical and Content Knowledge (TPACK) of Agriculture Teachers: Basis for Mentorship Program Catherine P. Loseñara; Jleian Mard Loseñara; Ryan A. Jore
The Asian Journal of Technology Management (AJTM) Vol. 18 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2025.18.3.1

Abstract

Abstract. Education continuously undergoes transformation driven by evolving teaching-learning settings and paradigm shifts. The COVID-19 pandemic accelerated the adoption of various educational modalities, including online and flexible learning systems. Despite widespread use of technology in education, limited research has examined the technological, pedagogical, and content knowledge (TPACK) of agriculture teachers who face unique challenges due to specialized content and limited pedagogical training. This study addresses this gap by assessing the TPACK competencies of agriculture instructors at a College of Agriculture, where many lack formal teaching education. Using an adapted TPACK instrument, a descriptive quantitative design revealed that teachers perceived their Content Knowledge (CK) as fair, while perceiving moderate competence in Technology Knowledge (TK) and Technological Content Knowledge (TCK). These findings inform the design of a targeted mentorship program to support agriculture teachers in integrating technology effectively into their teaching. The study further revealed strong interrelationships among TPACK constructs, underscoring the integrated nature of technological, pedagogical, and content knowledge essential for effective technology integration in agriculture education.  Keywords: Technology, educational technology, agriculture, mentorship program, online education, TPACK
Optimizing the Use of QRIS in the Food Stalls: Analysis of Convenience and Risk on Purchasing Decisions Andy Tri Adriyanto; Novi Tri Utami; Elizabeth Rotua Simamora
The Asian Journal of Technology Management (AJTM) Vol. 18 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2025.18.3.2

Abstract

Abstract. This study investigates the impact of ease of use and perceived risk on QRIS-based purchasing decisions at food stalls in Semarang City, Indonesia. QRIS is a digital payment system. It aims to understand the mediating role of QRIS usage in this relationship. A cross-sectional survey design was employed to collect data from 96 QRIS users. Data analysis included descriptive statistics, correlation analysis tests, and path analysis using SPSS 25 and the Sobel test. Results show that Ease of use significantly influences both QRIS utilization (β = 0.470, p < 0.001) and purchase decisions (β = 0.822, p < 0.001), while perceived risk positively affects QRIS utilization (β = 0.377, p < 0.001) but not directly purchase decisions (p = 0.926). QRIS usage significantly mediates the relationship between ease of use and purchase decisions (Sobel = 5.291, p < 0.001) and between perceived risk and purchase decisions (Sobel = 2.184, p = 0.028). Together, ease of use and perceived risk explain 58.9% of the variance in QRIS usage and 63.5% of purchase decision behavior. Managerially, food stall owners and digital payment providers should prioritize enhancing QRIS usability, improving transaction clarity, and strengthening consumer trust to drive higher purchase conversions and sustain digital payment adoption in micro and small enterprises. Keywords: Ease of use, perceived risk, use of qris, purchase decision, food stalls
Firm-Generated Content Vs User-Generated Content: Digital Content Strategies to Build Trust and Encourage Zakat Payments Through Formal Institutions Muhammad Hanif Ibrahim; Imas Hasanah
The Asian Journal of Technology Management (AJTM) Vol. 18 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2025.18.3.3

Abstract

Abstract. This study examines how firm-generated content (FGC) and user-generated content (UGC) can build trust and encourage zakat payments through formal institutions in Indonesia, where zakat potential is high but often channelled through informal means due to trust issues. Leveraging the Stimulus-Organism-Response (SOR) framework, the research explores how FGC and UGC influence perceived value and trust, ultimately shaping intentions to pay zakat through digital platforms. Data was collected from 269 respondents in Indonesia via an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). This study has a unique perspective by integrating SOR theory and digital content strategies to gain knowledge about community participation in zakat through formal institutions. Findings reveal that both FGC and UGC positively impact perceived value and trust, with perceived value and trust significantly influencing Zakat's payment intentions. However, zakat knowledge, while important, does not significantly moderate the effect of FGC and UGC on perceived value. These results suggest that high-quality, transparent content that resonates emotionally and authentically with muzaki is crucial in increasing engagement with formal zakat institutions. This study contributes to the literature on digital engagement strategies in non-profit sectors, providing practical insights for zakat institutions in leveraging FGC and UGC to enhance trust and encourage donations. By addressing both cognitive and emotional aspects of donor behavior, zakat institutions can strengthen public trust and increase zakat participation, supporting poverty alleviation efforts in Indonesia. Keywords: Digital Content Strategies, Firm-Generated Content, User-Generated Content, Zakat Institutions
Technological Innovation and Market Governance forTrader Satisfaction in Traditional Markets: Evidence fromGarut Regency INTAN ALYA KHOERUNNISA; DINI TURIPANAM ALAMANDA; DWI NURHAYATI
The Asian Journal of Technology Management (AJTM) Vol. 18 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2025.18.3.4

Abstract

Abstract. Traditional markets in non-metropolitan regions need to adapt to changing service expectations, retail competition, and digital transaction practices. However, previous studies have often examined market revitalization, service quality, digital payment adoption, or governance separately, while limited attention has been given to how these factors explain trader satisfaction as an evaluation of market management practices. This study examines the influence of infrastructure quality, service quality, government support, technological innovation, and market governance on trader satisfaction in traditional markets in Garut Regency. Market governance is defined in this study as the clarity of rules, fair treatment, transparency, complaint mechanisms, and communication between traders and market managers. Data were collected from 100 active traders using purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results show that infrastructure quality, service quality, technological innovation, and market governance significantly influence trader satisfaction, while government support does not show a significant effect. Market governance has the strongest effect, and the model explains 64.4% of the variance in trader satisfaction. These findings provide empirical insight that trader satisfaction is shaped by the alignment of physical facilities, service delivery, technological practices, and governance mechanisms. Practically, local governments and market managers should translate support programs into concrete improvements that traders can directly experience. Keywords: Infrastructure quality, market governance, service quality, technological innovation, trader satisfaction
Innovating Service and Marketing to Succeed Market-Based Marketing Performance Adoption Hendra Riofita
The Asian Journal of Technology Management (AJTM) Vol. 18 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2025.18.3.5

Abstract

Abstract. This study aims to mediate network empowerment effect on market-based marketing performance of Indonesian private Islamic higher education (PIHE) through e-service & marketing. The respondents of this survey study are 265 elements of the leaders organizing Indonesian PIHE taken using purposive, multi-stage, and simple random sampling methods. The data is taken using the questionnaire sent via Google form link to the respondents through the assistance of 15 coordinators of Coordination of Indonesian PIHE and analyzed using SPSS and SEM with Amos program. e-service & marketing mediates network empowerment effect on market-based marketing performance fully. Network empowerment positively influences market-based marketing performance and           e-service & marketing does either. In addition, network empowerment also positively influences e-service & marketing. The findings confirm that network empowerment and e- service & marketing are the resources and capabilities intended by resources-Based View Theory (RBV) which can enhance institutional market-based marketing performance as well as prospective students.  As implication, PIHE must plan and employ the constructs to be marketing strategy in highly competitive market.  Keywords: Network, e-marketing, e-service, Marketing Performance, and Higher Education

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