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Ferry Adhi Dharma
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INDONESIA
Kanal : Jurnal Ilmu Komunikasi
Published by Universitas Muhammadiyah Sidoarjo
ISSN : 23026790     EISSN : 25412841     DOI : https://doi.org/10.21070/kanal
Core Subject : Social,
Social Sciences
Aim: to facilitate scholar, researchers, and teachers for publishing the original articles of review articles. Scope: Communication Science include: Interpersonal Communication Mass Communication Politics Communication Development Communication Communication Media Culture Communication Business Communication Public Relation Journalism
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
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Search results for , issue "Vol 10 No 1 (2021): September" : 6 Documents clear
The “9.9 Super Shopping Day” Advertisement Video and Its Impact on Shopee Users on TikTok Nada Farah Amrudhia; Sylvie Nurfebiaraning
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 1 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i3.1227

Abstract

The research objective of this study is to find out the influence and how much the influence of Shopee’s In-Feed Native Video Ad on TikTok App toward Audience Attitude. This study focuses on Shopee’s In-Feed Native Video advertising “9.9 Super Shopping Day” version on TikTok by involving one independent variable which is advertising (Variable X) measured using sub variables which are heard word, color, music, picture, seen word and movement. Dependent variable which is Audience Attitude (Variable Y) measured with cognitive,affective and conative aspect. The method used in this study is quantitative with data collection techniques through surveys to 400 respondents, which are followers of the @shopee_id account on the TikTok application. The results showed that the influence of the Advertising variable (X) on the Audience Attitude variable (Y) was 58,6%. While the remaining 41,4% is influenced by other factors not examined. The t test results show that the advertising variable (X) has a t value greater than the t table value because t count (23.742)> t table (1.96),then H0 is rejected and H1 is accepted. This means that Shopee’s In-Feed Native Video Ad “9.9 Super Shopping Day” version on TikTok App have an impact on audience attitude.
The Analysis of Bandung University Students' Ability in Identifying Hoaxes Chairunnisa Kamilah; Nur Atnan
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 1 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i3.1361

Abstract

Technological sophistication makes all forms of information available through social media. Information on social media can be uploaded by anyone who owns an account on the social media. This makes many individuals who falsify information for personal or group interests. This study aims to find out whether Bandung Raya students who live in urban areas and are accustomed to accessing social media are able to assess whether the content or articles they see are hoaxes or not. This study uses descriptive quantitative methods by conducting surveys through distributing questionnaires and collecting answers from respondents, namely Bandung Raya students. Data collection was carried out in this study using a questionnaire distributed via google form to 100 samples of students studying in the Bandung Raya area. Based on the results of the analysis that has been carried out on the five indicators to identify hoaxes, the total score of the 22 questions asked is 6,685 and a percentage of 75.96% which is then entered into the continuum line so that it falls into the "High" category. . Then it can be seen that the respondents were declared capable of assessing or identifying hoaxes through the five indicators used in this study. Bandung Raya students already have the intellectual ability to digital media literacy so that they are able to identify the information obtained.
Framing Analysis of Typo News Reports on Job Creation Through Online News Media Deska Rinanti Hayyattun Nuffuss; Sri Rohaningsih
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 1 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i3.1534

Abstract

The ratification of the Job Creation Law in early November 2020 created a lot of polemics in the society, this leads the news in the online media to have their own views in reviewing typos related to the content in the Job Creation Act. This study aims to unravel the results of media framing from a certain topic by reviewing news coverage by two different online news channels in the same upload period on November 3rd, 2020. The news reconstruction of journalists' points of view creates a gap between empirical truth and public awareness so readers can follow the media thought. The framing analysis was carried out on two news channels, namely CNBC Indonesia and Nasional Tempo, which reported typos in the writing of the Job Creation Law from a different point of view. The method used in this study is from Zhongdang Pan and Gerald M. Kosicki framing analysis model using four structures, namely Syntax, Script, Thematic, and Rhetorical. The results of this study indicate that media coverage of CNBC Indonesia tends to be in line with the government, while the Tempo National media constructs news coverage with a more critical tone. Additionally, other factors in the form of ownership and interests could also affect news framing. This is based on the fact that there is a trend of media conglomeration in Indonesia which can have certain implications for the news content.
West Java Regional Cultural Management UPTD in Designing Virtual Art Performances During the COVID-19 Pandemic Novianti Eka Kartika; Dasrun Hidayat
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 1 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i3.1570

Abstract

Virtual art performances are a form of program during the pandemic by the West Java Regional Cultural Management UPTD in the use of social media on YouTube. The purpose of this study was to determine the design of the virtual art performance program starting from the initial analysis stage, the production stage to the post-production by the executor of the West Java Regional Cultural Management UPTD. This research uses qualitative research with ethnographic study of public relations. This study aims to examine the behavior of public relations (PR) communication carried out by virtual art performers in collaboration with artists to carry out virtual art performances. The results of this study indicate that there are stages of the virtual art performance program, starting from the stage of situation analysis, determining the goals and objectives of the program. The stages during production are holding virtual art performances and post-production such as editing and uploading to YouTube media. Therefore, this study uses the relevant model, namely The IPPAR (Insight, Strategic Program, Program Implementation, Action and Reputation) mode in the process of virtual art performances.
Communication of Opinion Leader in Commodifying Contract Marriage in Siri Marriage Village in Pasuruan Didik Hariyanto; Maulia Figo Arian Difa
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 1 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i3.1574

Abstract

This study aims to analyze how the communication used by opinion leaders in Kalisat village gives rise to a form of commodification of contract marriage. The method in this research is using a qualitative descriptive method. Data collection was carried out by direct field observation in which researchers went directly to the field to find data in the field and carried out in-depth interview techniques that were carried out freely. The results of this study are, in the commodification process of this contract marriage there is a form of communication in which this communication is carried out face to face or face to face, namely a communication process carried out by the communicator to a communicant which is carried out directly without any help or intermediary of a media. The communication technique used by opinion leaders to invite and convince prospective brides and grooms, both men and women, is to use persuasive communication techniques. Where opinion leaders try to persuade and promise a number of advantages if they want to follow this practice, this is in accordance with the basic principles of commodification theory which changes something that initially only has use value and then turns it into something that can be sold and has a selling value in the market.
Barriers of Intercultural Communication in the Sunni-Shi'a Conflict in Madura Ferry Adhi Dharma
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 1 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i3.1577

Abstract

Until now, the Sunni-Shia conflict in Sampang, Madura has not been fully resolved. Therefore, with a communication science approach, this study will analyze the problems and barriers to intercultural communication that occurs between Sunni and Shia groups, causing eternal conflict. This research was conducted in two places, namely in Karanggayam Village, Omben District, Blu'uran Village, Karang Penang District, Madura, and in Rusunawa Puspa Agro, Sidoarjo. The research method used is the phenomenology of Edmun Husserl. The selection of the phenomenological method was based on the need for research data, namely exploring the experience of intercultural communication of each informant involved in the conflict. The results of the study stated that the barriers to intercultural communication that occur are due to the struggle for social status between Sunni and Shia religious leaders, the low culture of the Madurese community in communicating in the form of firmness in communication, the view of the life of the surrounding community based on syncretism, differences in standards of good or bad values ​​between groups, and perceptions negative relations between groups in the form of prejudice, stereotypes, and ethnocentrism that lead to insincerity in communication. Barriers to Intercultural Communication in the Sunni-Shia conflict in Madura.

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