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INDONESIA
Jurnal The Messenger
Published by Universitas Semarang
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Articles 5 Documents
 1 
Search results for , issue "Vol. 13 No. 2 (2021): May-August" : 5 Documents clear
The Identity Construction of Young Gay on Instagram Moekahar, Fatmawati; Amalia, Asrinda
Jurnal The Messenger Vol. 13 No. 2 (2021): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i2.1003

Abstract

In Indonesia in the last five years, homosexuals still experience discrimination. This condition causes the gay to create new identities that are constructed. Instagram is a medium that is currently widely used by gay in social interactions. This media is used by gays to construct their identity. This study aims to find out how they construct their identity through instragram social media, and what their identity is different in the real world and cyberspace in Bandung. This research method is qualitative with a phenomenological study approach. The informants in this study were gay groups in Bandung City, expecially gay young. Sampling technique used to purposive sampling with deep interview, observation and documentation. The results of this study say that one's experience of being gay is driven by internal environmental factors, namely the treatment of discrimination from family members, colleague and friends. The popular features of Instagram used by informants on Instagram are posting photo, video, and comment by share story to post. Gays construct their identity through online and offline media. Researchers found that there were two stages (front stage and back stage) played by gays when interacting with others.
The Existence of Radio Republik Indonesia Banda Aceh in Educating Disaster Risk Reduction Efforts Maisarah, Mila; Ismail, Nazli; Munadi, Khairul
Jurnal The Messenger Vol. 13 No. 2 (2021): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i2.2492

Abstract

Radio is one of the media still used by the public either for having entertainment or gaining information. Amid the rapid growth of television and internet, radio is still exhibiting its existence. Radio s involvement on the efforts of educating Disaster Risk Reduction (DRR) to the public is crucial because it can be accessed conveniently in variety circumstances. This study focused on examining how the existence of Radio RepublikIndonesia (RRI) Banda Aceh in educating DRR efforts for the public. It discussed about how the people obtain the DRR education through some radio programs concerning to DRR. RRI Banda Aceh was chosen because it is the only one government owned radio in Banda Aceh that is responsible on educating the public through the broadcasting contents. This study was conducted by using a qualitative method. The data were collected by means of interviewing the leaders of RRI Banda Aceh and observing the recording of the radio broadcasted contents related to the DRR. This study, eventually, found that the existence of RRI Banda Aceh in educating DRR efforts was manifested in three different ways such as broadcasting disaster news, talk-shows, and public service announcements. Those three ways had their own advantages and disadvantages.
I Got My Eyes on You: Examination of Sports Celebrity Endorsement Effect on Viewer s Visual Attention B ¼y ¼kakg ¼l, mit Can; Y ¼ce, Arif; Katırcı, Hakan
Jurnal The Messenger Vol. 13 No. 2 (2021): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i2.2333

Abstract

Celebrity endorsement is a widely used method to gather customer visual attention to the advertised product. Viewers' visual attention to the products is clinical for advertisers. This is why advertisers keep their eyes on consumers to know where they're looking. The study was aimed to explore the visual attention of young sports consumers by gender with the help of an eye-tracking system. An experiment was conducted with twenty-eight university students by using Tobii Pro Glasses-2 eye tracker. Fixation durations, counts, and areas were measured to assess the effects of sports celebrity endorsement on visual attention. In major findings, although in the ad where a female sports celebrity was featured, men and women respondents were fixed in similar areas, the men respondents put the maximum focus on the female athlete herself, while the women respondents focus maximum on the product. The present study found that the visual attention of the young sports consumers visual attention to the printed advertisements with sports contents varied by gender. Young consumers can have different connections and associations with celebrities than older consumers. The study gives important information to understand the young sports consumers visual attention to the printed advertisements which use sport celebrity endorsements.
The Meaning of Millennial Generation Text: Reception Analysis of #KidsJamanNow Tutiasri, Ririn Puspita; Febriyanti, Syafrida Nurrachmi
Jurnal The Messenger Vol. 13 No. 2 (2021): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i2.1007

Abstract

The term Kids Jaman Now (Children Today) appears on various social media sites through content that represents the activities of young people in the current era. There are more than 1.6 million pieces of content on Instagram and more than 270 thousand pieces of content on YouTube which use the hashtag Kids Jaman Now . Through these contents, young people are perceived as a narcissistic, individualistic generation with a setback in moral values. This study uses reception analysis by conducting in depth interviews on a number of millennial generation informants who consume Kids Jaman Now contents to find out how they interpret the content. This study aims to show that young people who use social media are not consumers who receive messages passively; they have critical power towards the content they consume as digital natives who have better literacy than previous generations. The millennial generation has three different acceptances of this phenomenon. The first considers the content of Kids Jaman Now to represent a narcissistic, individualistic, and deteriorating moral values generation. The second considers Kids Jaman Now content as creativity for young people who entertain others and master digital communication technology.
Inaccuracy within Online Journalism in Indonesia Emeraldien, Fikry Zahria; Sugihartati, Rahma; Rahayu, Titik Puji
Jurnal The Messenger Vol. 13 No. 2 (2021): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i2.1011

Abstract

Many scholars have conducted studies on the accuracy of the news media, such as newspaper, television, and magazine, but not online media. In fact, online media is a significant news media in the moment, especially in Indonesia. Online press companies are even the largest press companies in Indonesia compared to newspapers, radio, and television. Therefore, this study is conducted to measure the inaccuracies that occur in news in online news media. Researchers examined 63 online journalistic media that have been administratively and factually verified by the Dewan Pers (Press Council). It uses a content analysis method by coding the headlines in Indonesian online journalistic media. This study finds online mass media categories based on the theme segmentation, namely: 1) general, 2) economics, technology, and business, 3) sports, 4) politics, law, and crime, 5) lifestyle and entertainment, and 6) regional. The results of this study indicate that the inaccuracy of news in Indonesian online media is high. Media with economics, technology, and business most often make grammatical errors. This study also finds that speed does not only has an impact on grammatical inaccuracies, but also on unbalanced news reporting, where the imbalance in Indonesian online media news itself is very high.

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