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Jurnal The Messenger
Published by Universitas Semarang
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Articles 5 Documents
 1 
Search results for , issue "Vol. 14 No. 3 (2022): September-December" : 5 Documents clear
Malaysian Social Media Users and Empowerment through Social Surveillance Jgin Jit, Yvonne Hoh; Firdaus, Amira Sariyati Binti
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.2788

Abstract

Introduction: Surveillance is traditionally associated with negative authoritative monitoring to control society and often viewed as invasion of state authority that disregarded citizens’ right to privacy. However, ongoing technological advancements in networked, mobile and digital technologies facilitate social transformations in surveillance. Users of digital technology can also engage in surveillance. This research explored Malaysian social media users’ awareness and perception of social surveillance and investigated the manner of which social surveillance was utilised. Methods: Drawing upon a series of in-depth interviews conducted via Facebook messenger with a selected group of Malaysian social media users, this paper explored how Malaysians understand social media as a tool of surveillance and empowerment. Malaysians, being some of the most active users on social media platforms in the world were selected for this study. Findings: Findings suggested that surveillance did not merely subject individuals to scrutiny but also offered opportunities for empowerment because of that scrutiny. Empowerment through social surveillance brought benefits to individual users and also encourages an expansion of surveillance activities. However, most do not perceive such conduct as surveillance because the interviewees viewed institutional surveillance as actual surveillance while social surveillance as a concept was foreign to them.  Originality: Surveillance studies is still an emerging field in Southeast Asia and is rarely taught as an independent subject in Malaysia. This perspective of this research considered the use of surveillance as a tool for empowerment and this is not an area that is studied much in this part of the world.
National Private Television Network Competition based on Local Information Programs Atika, Atika; Maulina, Novaria; Chandrabuwono, Achmad Bayu
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.3596

Abstract

Introduction:  In the ecological analysis of television media, researchers determine the category of supporting sources (niche breadth) of media and measure the level of competition (niche overlap) of media based on local content-based information programs on networked national private television in South Kalimantan. Methods: This research employs a quantitative approach by collecting the data through observation of the program broadcasted by each television, then classifying into the instrument table and recording the results of the observations. The data is processed using the niche breadth and niche overlap formulas. Findings: The findings show that niche breadth 16 national private television media networks in South Kalimantan based on local content-based information programs are included in the specialist category with a niche breadth value of <3.5, which indicates that all television media have supporting resources but quite limited in showing local content-based information programs. Niche overlap of national private television network media based on local content-based information programs in South Kalimantan, there are 4 television paired stations that have a high level of competition compared to other paired stations: Global TV Banjarmasin and Net Banjarmasin; Global TV Banjarmasin and RTV Banjarmasin; Net Banjarmasin and RTV Banjarmasin; and SCTV Banjarmasin and Inspira TV Banjarmasin with a niche overlap value equal to 0.000.Originality: There is no publication with the same research result regarding competition for networked national private television. This is what makes this article fulfill the element of originality, which specifically analyzes television competition based on local information program broadcasts.
Effects of Urdu Infotainment Programs on Pakistani People: Entertainment, Cultural and Vulgarity Concerns Safdar, Ghulam; Raza, Hussain; Javed, Muhammad Naeem
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.2565

Abstract

Introduction: Infotainment is the term to entertain the public as well as to inform. Infotainment programs include shows based on funny analysis; parodies and moral issue based comedy to keep amuse the spectators. This research study explored the ‘Effects of Urdu Infotainment Programs on Pakistani People.’ The basic purpose of this study was to know about the effects of Pakistani well known infotainment programs on society.Methods: Study was conducted under the light of ‘Uses and Gratification Theory’ perspectives and method of survey was adopted and well-structured self-designed questionnaire used for data collection. Population of study was Punjab Province, Pakistan and respondents were selected from six districts selected from three parts of the province that is South, Central and North Punjab of Pakistan on the basis of available and convenience including males and females. Data was collected from (N=519) respondents.Findings: Findings of the study showed positive and significant relationship among the variables. The study accomplished that infotainment programs have enormous effects in providing entertainment among public. Respondents demanded more infotainment programs to reduce their complexities.Originality: Furthermore study concluded that one of three hypothesis that is infotainment programs as source of entertainment supported and two hypothesis that is infotainment programs role in promoting culture and vulgarity not supported.
Marketing Communication Strategy in Tourism Development based on Local Wisdom of Jayapura City Communities Sulistiani, Indah; Syarifuddin, Syarifuddin
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.5190

Abstract

Introduction: Based on a two-way communication model, effective communication between stakeholders can foster citizen participation in tourism management. Jayapura City's coastal tourism potential must be professionally managed, as evidenced by limited facilities and ineffective promotional strategies. The study aims to examine the community's social, economic, and cultural characteristics and devise an effective marketing communication strategy for developing coastal tourism in Jayapura City.Methods: A qualitative approach utilizing a causal descriptive survey method, also called mixed methods. With Lisrell, the research was analyzed using multiple linear regression and the Structural Equation Model (SEM) model.Findings: The effectiveness of marketing communication in the development of beach tourism in Jayapura City is relatively low in the role of tourism managers and the use of media in tourism promotion. Coastal tourism managers are still dominated by the elderly who are not updated with digital technology. The potential of culture and local wisdom has not been optimized in tourism management. There has been no synergy between interested parties such as government, customary, and community in the application of tourism marketing communication.Originality: Many studies have been conducted on tourism marketing communication strategies, but only a few have studied them from the perspective of tourism development which involves participation and local wisdom of the people in Papua. This study shows that marketing communication strategies are part of the solution, and research on local wisdom and community culture can provide alternative tourism development to improve the welfare of local communities.
Media Preneurship Study for The Dynamics Journalism in Indonesia Briandana, Rizki; Haris, Abdul; Marta, Rustono Farady; Chinmi, Maichel; Aliagan, Isiaka Zubair
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.2635

Abstract

Introduction: YouTube, is one of the most popular forms of new media platforms in Indonesia. The freedom of the people who can act as creators or spectators is a special attraction for the community, moreover the availability of many choices of content has increasingly made YouTube the mainstay of the best-selling entertainment media. The rise of television journalists using social media, especially YouTube, has made an appeal for studies to be carried out to analyze the dynamics which enables them to utilize their professional competencies as a mediapreneur.Methods: This study applied a qualitative approach. The method used was the case study approach with in-depth interview and observation as the data collection techniques. The informants for the interview were the television journalist in Jakarta. There were eight television journalists who were used as informants for this study.Findings: This study found that the presence of new technology in journalistic work practices has eroded professional values. This research reveals the recognition of the erosion of professional values due to the impact of new media, coupled with the interests of entrepreneurial journalists who act as content creators for their own economic interests. Therefore, one way that is able to perpetuate existence is the strengthening and sharpness of in-depth and intact journalism.Originality: This study has become a novelty since no previous studies in Indonesia which analyze the role of journalists as professionals and also as content creators in mediaprenership efforts in the digital era. 

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