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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 30 Documents
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Search results for , issue "Vol. 4 No. 2 (2013): Binus Business Review" : 30 Documents clear
The Importance of Photography as an Information Support in Event Management (Case Event of Anugerah Bambu Indonesia 2013) Anwar Basalamah; Maria Pia Adiati
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1372

Abstract

This study aims to investigate the potential of media photography as a means of support in an event practice, analyze photography as data source in identifying the event practice, explore photography as documentation that helps in event execution, examine photography as visual language that supports the event management. From the case of an event organized by Anugerah Bambu Indonesia 2013, results from the study finds that photography has an added value as a data source, documentation, and visual language. This study proves that the theory EMBOK by Silvers, who categorizes photography as information management for event management, a theory which can be accounted for.
Tinjauan Proses Perencanaan Heritage Trails Sebagai Produk Pariwisata dalam RIPPDA Kota Bandung Teguh Amor Patria
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1373

Abstract

Despite the fact that Bandung boasts a large number of heritage buildings as tourism potentials which become one of priorities in Rencana Induk Pengembangan Pariwisata Daerah (RIPPDA) Kota Bandung 2007-2016 (municipal tourism development plans), such plan is assumed as less detailed and comprehensive. It also emphasizes only on supply and spatial aspect. This paper reviewed the planning process of heritage trails as tourism product in the tourism development plan. A comparative study between actual and ideal condition was conducted and was presented in descriptive way. It consists of introduction, theoretical background relating to tourism product planning process and heritage tourism, research methodology, actual conditions of heritage trails development in Bandung, critical review of heritage trails in Bandung, and conclusion andrecommendation. Such findings reveal the actual condition of heritage trails development as a growing tourism product in Bandung today, which lacks details, depth, and comprehensiveness, data from the past, and review from supply side in order to plan for a better heritage tourism activity.
Pengaruh Motivasi, Kepuasan, dan Sikap Kerja terhadap Kinerja Karyawan di Café X Bogor Agung Gita Subakti
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1374

Abstract

HR management is an effort to integrate the needs of personnel with organization’s objectives to increase the contribution that can be given by the employees of the organization towards the achievement of goals. This research examined the effect of motivation, job satisfaction, and working attitude to job performance on Café X’s employees, Bogor. The use of these variables is expected to solve the performance problem on the employees. The respondents of this study were 25 employees using sampling techniques survey. The Research method used are literature and empirical (survey) approach, and the multiple regression statistical analysis. The analysis showed that working attitude and motivation have a positive effect on employee performance, with the closeness of the relationship in the medium category. To working attitude variable, the highest dimension is cognitive component and the lowest is behavior component. To motivation variable, the highest dimension is physical dimension and the lowest is self-actualization. While job satisfaction does not significantly influence on employee performance. Compensation becomes the major factor to dissatisfaction and the lowest is promotion factor. These empirical findings indicate that the restaurant management needs an improvement in order to improve the performance of employees, especially to evaluate compensation policies and the provision of incentives.
Kompetensi, Pengalaman, dan Pembelajaran Inovasi yang Memengaruhi Kemampuan Berinovasi dan Sukses Kewirausahaan Brata Wibawa Djojo
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1375

Abstract

Entreprneurship is one of economic indicator in a country, whereas the entrepreneur would make a job impact to many people. Entrepreneurship could not be implemented without the willingness and capability to make effort.  An entrepreneur must have a vision of business opportunities as well, especially in health industry in Indonesia in forthcoming days. The question is on how an entrepreneur could success in health business relating to his or her competencies, experiences, and innovation learning in which also affect innovation capability. This paper studies about some successful Indonesian entrepreneurs in health business whom make an inspiration and input to entrepreneur candidates or existing entrepreneurs. This paper is supported by theoretical review to find the research model’s variables for future research, which might be in empirical study. This paper used judgement sampling method to Indonesian entrepreneurs in health business. The interesting issue is that the competency and success of the entrepreneurs do not always relate to formal education they got, but how the entrepreneurs implement the innovation way in their business. There are some gaps in this paper, whereas how the similiar research could take a good sample and exploit the research design well in the future to get a good and accurate research.
Pengaruh e-CRM dan Service Quality terhadap Customer Satisfaction dan Dampaknya terhadap Customer Loyalty pada PT XL Marshellina Marshellina; Hartiwi Prabowo
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1376

Abstract

This study aims to look at the influence and how much the influence of e-CRM (X1) and Quality of Service (X2) for Customer Satisfaction (Y) that impact on Customer Loyalty (Z) at PT XL. Data collection techniques were with questionnaires, the number of population in this study was approximately three millionrespondents, ie customers who use the product XL in West Jakarta, because the area most widely uses XL provider. Total sample was 100 respondents and the technique used was simple random sampling. The method used in this study was Pearson correlation and path analysis. Based on the results of data analysis, structural equation is Y = 0.310 + 0.330 X1 + X2 0.874 and Z = 0.005 X1 + X2 + 0.449 -0.070 + 0.903 Y, which Electronic Customer Relationship Management and the quality of service have yet to be effective in providing a positive influence for customer loyalty directly, but it must go through prior customer satisfaction as an intervening variable. Therefore, more companies should make improvements to the new way of communicating with customers via electronic media because it gives quite effective results for customer satisfaction in PT XL. Inaddition, PT XL should provide training and better development for the employees working in the company to improve the quality of service that can create customer loyalty.
Analisis Pengaruh Communal Activation terhadap Keputusan Membeli untuk Meningkatkan Brand Loyalty (Studi Kasus Teh Botol Sosro Less Sugar) Annetta Gunawan
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1377

Abstract

Established in 1974 PT Sinar Sosro is the first bottled ready-to-drink tea producer in Indonesia. In order to fulfill its lovers wherever they are, the newest innovation has been launched, i.e. Teh Botol Sosro Less Sugar, which focuses on diabetics, sportsmen/athletes, and young executives as its target markets. To foster brand loyalty and control the community, PT Sinar Sosro utilizes crowd combo marketing concept, especiallycommunal activation activity that is adjusted with the current New Wave Marketing era, so PT Sinar Sosro can integrate supply and access of Teh Botol Sosro Less Sugar product. The objectives of this research are to analyze the influence of Communal Activation on Buying Decision of Teh Botol Sosro Less Sugar, and to analyze the influence of Communal Activation and Buying Decision on Brand Loyalty of Teh Botol Sosro Less Sugar. The data collection technique used was questionnaire disseminated to the members of Teh Botol Sosro Less Sugar online community, using Likert scale. While the data analysis technique used was Path Analysis. The result of Path Analysis shows the structural equation Y = 0,523 X + 0,8526 ε1 which Communal Activation significantly contributes to Buying Decision at 27,3% and Z = 0,552 X2 + 0,229 Y + 0,7141 ε2 which Communal Activation and Buying Decision simultantly and significantly contribute to Brand Loyalty at 49%.
Perilaku Kreatif Pekerja Call Center: Peran Komunikasi dan Dukungan Training Center Nugroho J. Setiadi
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1378

Abstract

Call center business in Indonesia is growing rapidly worldwide. This condition has had repercussions for a growing number of call center workers needed. They are forced to be more creative in performing their duties. This study aims to determine the role of communication and training center in supporting the creative performance of workers in call centers. The survey was conducted by distributing questionnaires to 100 respondents (employees) of the 3 major companies in the field of telecommunication services in Indonesia. Regression analysis was used to analyze the data to examine the role of communication and training support center on creative performance. The results indicated that communication and training support center significantly influence the creative behavior in call center workers. Communication quality shown in the telecommunication service provider companies, such as the media quality, simplicity of information, dissemination of information, loads of information, and accuracy of messages, has shown good quality. In addition, the training program has shown its support for call center workers in the form of program effectiveness through research and data collection, determining the materials, training methods, choosing a coach, preparing facilities, selecting and implementing the program.
Pemahaman Mahasiswa terhadap Kondisi Manajemen Pengetahuan dan Manajemen Inovasi PTS DKI Jakarta Dyah Budiastuti
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1379

Abstract

Private university (PTS) is a business that is based on knowledge; and relies on innovation in efforts to achieve the performance and competitive advantages. As a result, the implementation of knowledge management and innovation management becomes very important. This research aims to determine students' understanding of the condition of knowledge and innovation management and its influence on the achievement of performance in 5 private universities in region III Kopertis Jakarta with the most number of active students. Data were analyzed using descriptive statistics. The results showed that the condition of knowledge management is able to create the value, and the condition of innovation management has enough value-added for stakeholders.
Prediksi Jumlah Tamu Menginap di Hotel Karlita International, Tegal, Jawa Tengah Haryadi Sarjono; Irwan Zulkifli
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1380

Abstract

Article is forecasting comparative analysis of number of guess room occupancy at Karlita International Hotel, Tegal, Central Java using 11 forecasting methods: linear regression, moving average, weighted moving average, exponential smoothing, exponential smoothing with trend, naïve method, trend analysis, additive decomposition – CMA, additive decomposition – average all, multiplicative decomposition – CMA, multiplicative decomposition – average All. Article used 17 data from January 2012 to Mei 2013, and results after using those 11 methods were the smallest MAD is 101.69 and the smallest MSE is 15,163.95. From additive decomposition – average all method, data showed guess room occupancy forecast at Karlita International Hotel for June 2013 is 960 guess.
Evaluasi Pengendalian Internal Siklus Pendapatan Pada PT X Aries Wicaksono
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1381

Abstract

This study aims to evaluate the implementation of internal control in revenue cycle, to identify weaknesses and limitations of internal control, and to suggest improvements as needed. Research was carried out by using several methods. First, the method of data collection was conducted with internal control questionnaires of revenue cycle, interview, and observation. Second, the method of analysis was performed by using COSO internal control framework. Results obtained are internal control in the revenue cycle applied to the company in general is quite good; and there are ineffective implementation of internal control which can lead to the emergence of risks that could harm the company.

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