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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol 2, No 2 (2017): Mei" : 4 Documents clear
PENGARUH KEAHLIAN SELLER TERHADAP SUPPLY CHAIN RELATIONSHIP DAN DAMPAKNYA TERHADAP KEPUASAN PELANGGAN (STUDI PADA USAHA MEUBEL DI KOTA BANDA ACEH) Ramadhan, Wirdah Irawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 2 (2017): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v2i2.2629

Abstract

The purpose of study is to find out (1) the effect of seller expertise on customer satisfaction, (2) the effect of expertise seller to supply chain relationship, (3) the effect of supply chain relationship to customer satisfaction, (4) the effect of seller expertise on customer satisfaction through the supply chain relationship as a mediating variable. This study was conducted on small and medium industrial enterprises (IKM) in the Banda Aceh city. The object of study related to testing influences and supply chain expertise seller relationship to customer satisfaction. The number of respondents in this study were 50 furniture business in Banda Aceh taken by convenience sampling. Equipment data analysis used in this study is a multilevel regression (hierarchical linier methods) which is operated by software Statistics Package for Social Science (SPSS) 21th version. Results of study expertise seller effect on customer satisfaction, expertise seller affect the supply chain relationship in the small and medium enterprises in the city of Banda Aceh, and supply chain relationships influence on customer satisfaction in the small and medium enterprises in the city of Banda Aceh and the results of this study also revealed that seller expertise effect on customer satisfaction through the supply chain relationship as a mediating variable.Keyword: Expertise Seller, Supply Chain Relationship and Customer Satisfaction
LOYALITAS MEREK DI SOCIAL COMMERCE OLEH PENGGUNA AKUN TWITTER APPLE DI INDONESIA Anshar, Abdul Rahman Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 2 (2017): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v2i2.2571

Abstract

This study aims to determine the effect of Brand loyalty In Social Commerce by Apple Twitter Account Users in Indonesia. The sample used in this study is the user Twitter account who has followed Twitter account Apple Indonesia. This research method using questionnaire as a research instrument. Questionnaires were successfully analyzed as many as 100 questionnaires. Sampling technique used is non-probability sampling. SEM-based variants, Partial Least Square (PLS) is used as a method of analysis to determine the effect of the variables involved. The results showed that self congruence, information quality, and interactivity that significantly influence brand loyalty. The implications of this research, the management company that owns the brand pages on social media need to increase self congruence, information quality, and interactivity so as to increase customer brand loyalty.Keywords: Social Commerce, Brand Loyalty, Quality Relations, Social Media, Microblog
PENGARUH SHIFT KERJA TERHADAP IKLIM KESELAMATAN YANG DI MEDIASI OLEH MASALAH TIDUR DAN KELUHAN KESEHATAN PADA KARYAWAN JASA TRANSPORTASI ANGKUTAN DARAT PENUMPANG PADA TERMINAL TYPE B BANDA ACEH Ayuni Sakinah, Ade Irma Suryani
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 2 (2017): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v2i2.2726

Abstract

This study aimed to measure the “Effect of Shift Work in Mediation By Sleep Problems and Complaints In Employee Health Services Land Transport Transportation Passenger Terminal Type B Banda Aceh”. The sample used in this study is the driver's status as employees totaling 104 respondents. Equipment collecting data used in this study was a questionnaire. The sampling technique used is probality Sampling (HLM) is used as a method of analysis to determine the effect of all the variables involved. The results showed: 1) Shift Work Safety positive effect on climate. 2) Shifts positive effect on sleep problems. 3) Shifts positive effect on health complaints. 4) Sleep Problems positive effect on safety climate. 5) Health Complaint positive effect on safety. 6) Sleep Problems and Complaints Pemediasi Health as a positive influence on Variable Shifts and Safety Climate on Land Transport Transportation Driver Passenger Terminal Type B Banda Aceh.  Keywords: Shift Work, Climate Safety, Sleep Problems, Complaints Health 
REAKSI PASAR MODAL INDONESIA TERHADAP PERISTIWA PENGUMUMAN PAKET KEBIJAKAN EKONOMI JILIJD II Nurbaity Muzakir, Syarifah Rahmawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 2 (2017): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v2i2.2589

Abstract

This research examines stock market reaction to the announcements economic policy package II. The variables used in this research are average abnormal return (AAR) and abnormal trading volume activity (ATVA). Analysis model in this research is event study which has 7 days window period (23 September - 2 October 2015). Hypothesis testing used are one sample t-test and paired sample t-test. Using purposive sampling, in this research there is 239 samples. The results of this research based one sample t test showed that the market reacts before the announcement economic policy package II, while at the event date, and after announcement economic policy package II, stock market did not react significantly. The results from the paired sample t test of the average abnormal return and the average abnormal trading volume activity shows that there is no significant difference before and after the event. From the results of this research concluded that the Indonesian capital market is efficient in semi-strong form. Keywords: Announcement of Economic Policy Package II, Stock Market Reaction, Efficient Market, Event Study, Average Abnormal Return, Average Abnormal Trading Volume 

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