Articles
13 Documents
Search results for
, issue
"Vol 3, No 2 (2018): Mei"
:
13 Documents
clear
<![CDATA[PENGARUH SELF CONGRUITY MEREK TERHADAP LOYALITAS MEREK DENGAN ASOSIASI MEREK DAN PERSEPSI KUALITAS SEBAGAI VARIABEL MEDIASI PADA PELANGGAN TOKO SEPATU BATA DI BANDA ACEH ]]>
<![CDATA[Novi Restia, Syarifah Evi Zuhra]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (387.097 KB)
|
DOI: 10.24815/jimen.v3i2.6827
<![CDATA[This study aims to determine the effect of brand congruity on brand loyalty with brand association and quality perception as mediator. The empirical study was conducted on brick shoe store customer in Banda Aceh using questionnaire as research instrument, which the sample in this research is 136 respondents. Non Probability Sampling is used as sampling technique with Purposive Sampling method. The Hierarchical Linear Modeling (HLM) method is used as a data analysis method using the IBM SPSS 25 software. The results of this study indicate that the brand self-congruity has a significant effect on brand loyalty In addition, the results obtained that the variables of brand association and quality perception mediate partially influence Self brand congruity on brand loyalty. The better the self-owned brand congruity, the better the brand association and the perception of quality, the higher the brand loyalty the customer has. Keywords: Self Congruity, Brand Loyalty, Brand Association, Perceived quality.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN KESESUAIAN HARGA TERHADAP KEPUASAN SISWA SMA FATIH BILINGUAL SCHOOL KOTA BANDA ACEH ]]>
<![CDATA[Ichsan Amri, Permana Honneyta Lubis]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (393.729 KB)
|
DOI: 10.24815/jimen.v3i2.6818
<![CDATA[This study aims to determine the effect of Service quality and Price Fairness on student satisfaction. The empirical study conducted at Fatih Bilingual School in Banda Aceh used a questionnaire as a research instrument, which samples in this study of 58 people they are Students there. probability sampling is used as a sampling technique with Stratified Random Sampling. Methods MRA (Multivariate Regression Analysis) is used as a method of data analysis using software IBM SPSS 20. These results indicate that the Service quality is positive and significant related to Student satisfaction and Price Fairness is positive and significant related to student satisfaction, then simultaneoustly service quality and Price Fairness has positive effect on student satisfaction.]]>
<![CDATA[PENGARUH KONFLIK KERJA-KULIAH MINGGUAN TERHADAP KELELAHAN DENGAN KUALITAS TIDUR SEBAGAI PEMEDIASI PADA MAHASISWA DAN MAHASISWI STIE KEBANGSAAN DI BIREUEN ]]>
<![CDATA[Amri, Mirza Dwi Putra]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (388.903 KB)
|
DOI: 10.24815/jimen.v3i2.7148
<![CDATA[Abstract: This study aims to determine the Influence of Work Conflict Weekly Toward Fatigue With Sleep Quality As A Mediator At Student And Student STIE Nationality InBireuen. Samples taken in this research are students and students of STIE Kebangsaan in Bireun. And the respondents are taken is a student or student aged at least 18 years with part time work. This research method used questionnaires as research instruments, with the number of questionnaires successfully analyzed as many as 100 questionnaires. the sampling technique used is non-probability sampling, this technique is used to determine the profoundness of elements in the population to be selected as unknown samples, and the type used is purposive, where the population has certain characteristics that can be used as respondents. data obtained from respondents through questionnaires, tabulated using Microsoft Office Excel for statistical analysis with computer tools IBM SPSS Program version 20 Windows. The results showed that there was a significant relationship between the mediation variable and the dependent variable and the larger dependent variable on the mediation variable and the greater beta value in the second equation and the third equation.Keywords: Fatigue, Sleep Quality, Work-School Conflict.]]>
<![CDATA[PENGARUH E-WOM TERHADAP CITRA PERUSAHAAN DAN DAMPAKNYA TERHADAP NIAT BELI KONSUMEN PADA SITUS ONLINE SHOPEE. ID ]]>
<![CDATA[Sri Rahmi, Rizki Amalia]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (489.943 KB)
|
DOI: 10.24815/jimen.v3i2.7124
<![CDATA[Abstract: This study aims to determine the effect of electronic word of mouth on corporate image and its impact on purchase intention. The sampling technique used is accidential sampling, with a sample of 100 respondentd. Analytical techniques in this study using path analysis and the sobel. The result showed that electronic word of mouth has a significant effect on corporate image and its impact on purchase intention.Keywords: Electronic Word of Mouth, Corporate Image And Buying Intention.]]>
<![CDATA[PENERAPAN THEORY OF PLANNED BEHAVIOR DALAM PEMBELIAN MAKANAN HALAL PADA MASYARAKAT DI KOTA BANDA ACEH ]]>
<![CDATA[Luthfi Sagusta Putra, Ridwan Nurdin]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (409.223 KB)
|
DOI: 10.24815/jimen.v3i2.6820
<![CDATA[This study aims to examine intention to purchase halal food among community in the city of Banda Aceh by using Theory of Planned Behavior. This research uses 4 variable: intention to purchase halal food, attitude, subjective norm, and perceived behavior control. This research is a survey research using questionnaire as its instrument. The population used in this study is the community in the city of Banda Aceh. The sample in this study is 160 people who are Muslim and Non-Muslim communities in Banda Aceh City. Probability Sampling is used as a sampling technique with Cluster method. Based on the results of regression analysis showed that attitude, subjective norm, and perceived behavior control variables have positive and significant effect on intention to purchase halal foodKeywords: Theory of Planned Behavior, Muslim User, Halal Food]]>
<![CDATA[PENGARUH NILAI YANG DIRASAKAN DAN PENGALAMAN KONSUMSI TERHADAP LOYALITAS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA CANAI MAMAK KL LAMTEH ]]>
<![CDATA[Muhammad Ridha, Muhammad Adam]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (383.151 KB)
|
DOI: 10.24815/jimen.v3i2.7118
<![CDATA[This study aims to determine the perceived impact and experience of Consumption on Loyalty with Customer Satisfaction as a mediation variable. Samples used in this study are 100 respondents who are consumers Canai Mamak KL Lamteh Banda Aceh. Purposive Sampling is used as a sampling technique. Partial Least Square Method (PLS) is used as a method of analysis to determine the effect of the variables involved. The results of this study show the perceived value and experience of consumption to loyalty. In addition, the results arise from Customer Satisfaction variables serve as a partial mediation on perceived Value of Values of Loyalty, and Customer Satisfaction serves as a full mediation on the variable of Consumption Experience on Loyalty. The higher Perceived Value and Consumption Experience, The Higher Customer Satisfaction, the stronger the Loyalty owned by the consumer.Perceived Value, Consumption Experience, Customer Satisfaction, Loyalty, Canai Mamak KL]]>
<![CDATA[PENGARUH KEAMANAN PANGAN, KESADARAN KESEHATAN, NILAI YANG DIRASAKAN DAN HARGA TERHADAP NIAT BELI MAKANAN CEPAT SAJI PADA KONSUMEN KFC DI KOTA BANDA ACEH ]]>
<![CDATA[Lismanizar, Sorayanti Utami]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (503.172 KB)
|
DOI: 10.24815/jimen.v3i2.7136
<![CDATA[Abstract: This study aims to determine the effect of food security, health awareness, perceived value and price to purchase intentions. The sample used is KFC consumers in Banda Aceh City. Sampling technique with nonprobability sampling and using questionnaire as research instrument. The method of analysis used is multiple linear regression analysis (Multiple Regression), the method of analysis to determine the influence of the variables involved. The results showed that food security, health awareness, perceived value and price have a positive and significant effect on purchasing intention.Keywords: Food Safety, Health Consciousness, Perceived Value, Price, Purchase Intention]]>
<![CDATA[PENGARUH KEPERCAYAAN MEREK, KEAKRABAN MEREK, DAN PENGALAMAN MEREK TERHADAP KETERIKATAN MEREK PADA KONSUMEN SEPEDA MOTOR YAMAHA DI BANDA ACEH ]]>
<![CDATA[Ratih Furrahmi, Syafruddin Chan]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (592.667 KB)
|
DOI: 10.24815/jimen.v3i2.6824
<![CDATA[ABSTRACT The purpose of this study is to determine the influence of brand trust, brand familiarity and brand experience towards brand attachment. The samples used in this study is 132 respondents who have used Yamaha motorcycles for 3 years. The sampling technique used was non probability sampling with purposive sampling method. Multiple Linear Regression was used as a method of analysis to determine the effect of the variables involved.. The results of this study showed that independent variables of brand trust, brand familiarity and brand experience showed a positive and significant influence (sig 0,05) on brand attachment either partially or simultaneously.Keywords: Brand Trust, Brand Familiarity, Brand Experience, Brand Attachment]]>
<![CDATA[PENGARUH PERSEPSI KUALITAS DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PADA PENGGUNA LAMPU LED HANNOCHS DI BANDA ACEH ]]>
<![CDATA[Mitra Musapat, Saed Armia]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (396.871 KB)
|
DOI: 10.24815/jimen.v3i2.7143
<![CDATA[This study aims to determine the influence of perceived of brand awareness and quality on brand loyalty with brand image as a mediation variable. Samples used in this study are 100 respondents who are users of LED lights Hannochs Banda Aceh. Purposive Sampling is used as a sampling technique. Partial Least Square (PLS) analysis method is used as a method of analysis to determine the effect of the variables involved. The results of this study indicate that the Perceived Quality and Brand Awareness affect the brand loyalty. In addition, the results of the Brand Image variaby act as a partial mediation on the variable of Perceived Quality on Brand Loyalty, and Brand Image also serves as a full mediation on the Brand Awareness variable on Brand Loyalty. The higher the perceived Quality and Brand Awareness, The higher the Brand Image, the stronger the brand Loyalty owned by the consumer.Keywords: Perceived Quality, Brand Awareness,Brand Image, Brand Loyalty,LED HANNOCHS]]>
<![CDATA[PENGARUH SURFACE ACTING TERHADAP KETIDAKHADIRAN DENGAN SURFACE ACTING SELF-EFFICACY SEBAGAI VARIABEL PEMODERASI PADA PERAWAT RUMAH SAKIT UMUM CUT NYAK DHIEN DIKOTA MEULABOH ]]>
<![CDATA[Irhamna Putri, Fairuzzabadi]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei ]]>
Publisher : <![CDATA[Departemen Manajemen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (407.06 KB)
|
DOI: 10.24815/jimen.v3i2.7144
<![CDATA[Abstrack :This study aims to determine the effect of surface acting to absenteeism with surface acting self-efficacy as a moderating. The empirical study conducted at Cut Nyak Dhien Hospital's nurse used a questionnaire as a research instrument, which samples in this study of 148 people. Probability sampling is used as a sampling technique with Simple Random Smpling. Methods MRA (Moderated Regression Analysis) is used as a method of data analysis using IBM SPSS software 22. These results indicate that the surface acting positive and significant impact on absenteeism, surface acting self-efficacy positive and significant to absenteeism, and in addition showed that the surface acting self-efficacy moderate negatively effect of surface acting to absenteeism.]]>
