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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 13 Documents
 1   2 
Search results for , issue "Vol 3, No 3 (2018): Agustus" : 13 Documents clear
PENGARUH NILAI UTILITARIAN DAN NILAI HEDONIS TERHADAP PERPINDAHAN MEREK DENGAN KEPUASAN KONSUMEN SEBAGAI PEMODERASI (STUDI KASUS PERPINDAHAN MEREK DARI SMARTPHONE LAIN KE IPHONE PADA MAHASISWA DI LINGKUNGAN UNIVERSITAS SYIAH KUALA) Muhammad Razi Fallefi, M. Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 3 (2018): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.69 KB) | DOI: 10.24815/jimen.v3i3.8213

Abstract

Abstract: This study aims to determine the effect of Utilitarian Value and Hedonis Value on Brand Transfer With Consumer Satisfaction as Moderator (Case Study of Transfer of Brand from Other Smartphone to Iphone to Student in Environment of Syiah Kuala University). The sample used in this research is 150 respondents who are the perpetrators of brand switching to iphone. Purposive Sampling is used as a sampling technique. Moderate Regression Analysis (MRA) analysis method is used to determine the effect of the variables involved. The results of this study indicate that Utilitarian Value and Hedonic Value Influence on Brand Switching. In addition, the results of the Consumer Satisfaction variables act as quasi moderation on Utilitarian Value variables on Brand Switching, and Consumer Satisfaction plays a role as quasi moderation in Hedonis Value variable on Brand Transfer. The higher the Utilitarian Value and Hedonic Value, The Higher Consumer Satisfaction, the stronger the Brand Switching owned by the consumer.
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN (KAJIAN PADA PENGUNJUNG HOTEL OASIS BANDA) Raihan Maghfirah, Abdul Rahman Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 3 (2018): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.334 KB) | DOI: 10.24815/jimen.v3i3.8080

Abstract

Abstract: This study aims to determine the effect of product quality on purchasing decisions and customer satisfaction. The sample used in this research is hotel consumer or hotel visitor of OASIS Banda Aceh. This research method used questionnaire as research instrument. The questionnaires were successfully analyzed as many as 126 responden. Non Probability sampling is used as sampling technique with purposive sampling method. Multiple linear regression is used as a method of analysis to determine the effect of the variables involved. The result of the research shows that product quality has influence to price transparency and product quality does not have an effect on purchasing decision and consumer satisfaction and price perception at OASIS Banda Aceh hotel, research result proves that price transparency influence to price perception at hotel OASIS Banda Aceh, shows that price perceptions affect purchasing decisions at OASIS Banda Aceh hotels, the results show that price perceptions have no effect on customer satisfaction, and the results prove that purchasing decisions give effect to customer satisfaction at OASIS Banda Aceh hotels.Keywords: Product Quality, Purchase Decision, Price Transparency, Price Perception, Consumer Satisfactio
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN HUTANG PERUSAHAAN DENGAN PECKING ORDER THEORY PADA PERUSAHAAN WHOLESALE DAN RETAIL YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2011-2016 Nadya Prihartini, Nurhalis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 3 (2018): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (626.884 KB) | DOI: 10.24815/jimen.v3i3.8094

Abstract

Abstract: Debt policy is one of the decisions related to company funding taken by the manager. This study aims to determine the effect of profitability, asset structure, and growth rate by using variable control of firm size and sales growth on debt policy. Using multiple linear regression analysis method, the result showed that profitability and asset structure had a significant negative effect to company policy. Company growth rate, firm size, sales growth have a significant positive effect on debt policy. This is in accordance with the assumption of pecking order theory. Meanwhile, the Independent sample T-test shows that there is no real difference between the debt policy of wholesale and retail companies listed in Indonesia Stock Exchange. 

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