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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 15 Documents
 1   2 
Search results for , issue "Vol 4, No 2 (2019): Mei" : 15 Documents clear
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN J&T EXPRESS BLANGKEJEREN Henny Sueni Sueni; Permana Honneyta Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v4i2.11281

Abstract

This study aims to examine the effect of Service Quality and Price on Customer Satisfaction and Its Impact on Customer Loyalty JT Express Blangkejeren. Sampling method on this research using Purposive Sampling with samples of 100 respondents. Path Analysis is used as an analytical method to determine the effect of all the variables involved. The results of this study indicate that the variables of Service Quality and Price variables have a significant effect on Consumer Satisfaction. And price variables have a significant effect on Customer Loyalty. Furthermore, Customer Satisfaction variables mediate partially between the Service Quality and Price on Customer Loyalty.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN DAN LOYALITAS NASABAH KREDIT MIKRO PT. BANK BJB BANDAR LAMPUNG Shafitra Nata Nata
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v4i2.11386

Abstract

Abstract : This study aims to measure the effect of Marketing Mix (Product, Price, Promotion, Place, Employee, Process, and Physical Evidence) on the Customer Satisfaction of Micro Credit Bank BJB Bandar Lampung Branch  and the effect of Customer Satisfaction on Customer Loyalty. Sample in this study is customers of micro credit Bank BJB Bandar Lampung during March 2012 to March 2015, sampling method using Purposive Sampling with samples of 100 respondents. Statistical analysis using multiple linear regression by first using the validity test, reliability test, partial test, and simultaneous test. The results of this study indicate that Marketing Mix (Product, Employee, Process, and Physical Evidence) have a significant effect on Customer Satisfaction, Where the marketing mix which had a dominant influence is the process and followed by the product. The relationship of consumer satisfaction with loyalty of a  positive impact on customer loyalty PT. Bank BJB Bandar Lampung micro credit customers.Keywords: Marketing Mix, Customer Satisfaction, and Customer Loyalty.
PENGARUH PERSON ORGANIZATION FIT TERHADAP NIAT BERPINDAH YANG DIMEDIASI OLEH KETERLIBATAN KARYAWAN: STUDI PADA GRAPARI TELKOMSEL KOTA BANDA ACEH Sri Nanda Novianti; Yurnalis Yurnalis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v4i2.10961

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Person Organization Fit terhadap niat berpindahdengan keterlibatan karyawansebagai pemediasi pada karyawan Grapari Telkomsel Kota Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah para karyawan Grapari Telkomsel Kota Banda Aceh yang berjumlah 114 responden.Metode penelitian ini menggunakan kuesioner sebagai instrumen penelitian.Teknik pengambilan sampel yang digunakan adalah probability sampling. Hierarchical Linear Modelling (HLM) digunakan sebagai metode analisis untuk mengetahui pengaruh dari semua variabel-variabel yang terlibat.Penelitian ini menunjukkan bahwa Person Organization Fit berpengaruh signifikan terhadapniat berpindah, Person Organization Fit berpengaruh signifikan terhadap keterlibatan karyawan, keterlibatan karyawan berpengaruh signifikan terhadapniat berpindah, dan keterlibatan karyawanmemediasi pengaruh Person Organization Fitterhadapniat berpindah.
PENGARUH MAKNA KERJA TERHADAP KOMITMEN AFEKTIF DENGAN VARIABEL PEMEDIASI KETERIKATAN KERJA PADA KARYAWAN BANK MANDIRI AREA BANDA ACEH Shabir Abdul Majid; Mahdani Mahdani
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.08 KB) | DOI: 10.24815/jimen.v4i2.10988

Abstract

Abstract: This study aims to discuss the meaning of work on affective commitment with the mediating variable is the work attachment to employees of Bank Mandiri in the Banda Aceh area. The sampling method in this study used simple random sampling with a total sample of 116 respondents. Data collection equipment used in this study is a questionnaire. Hierarchical Linear Modeling (HLM) is used as an analytical method to determine the effect of all the variables involved. The results of the study indicate the variable meaning of work and significant work attachment to affective commitment. Furthermore, the work attachment variable mediates partially between the meaning of work on affective commitment.Keywords: Meaning of work, affective commitment, work engagement 
PENGARUH PERSEPSI NILAI TERHADAP NIAT MEMBELI DENGAN MATERIALISME SEBAGAI PEMODERASI PADA PRODUK PALSU MEREK NIKE DIKALANGAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA BANDA ACEH Fandika Maulana; Syafruddin Chan
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 2 (2019): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i2.8802

Abstract

Abstract: This study aims to determine the effect of the perceived value on the purchase intention with materialism as a moderating on Counterfeit product of Nike brand. The empirical study was conducted on the students of the Faculty of Economics and Business of Syiah Kuala University of Banda Aceh. Data collection equipment used in this research is questionnaires, the sample used in this study amounted to 100 people who are students of the Faculty of Economics and Business Syiah Kuala University. Nonprobability Sampling is used as sampling technique with Purposive Sampling method. Interaction Test Method, Test Method of Absolute Difference Value, and Residual Test Method is used as data analysis method using IBM SPSS 20 software. The results of this study indicate that the perceived value has a positive and significant effect on Purchase Intention. In addition, the result is that the materialism variable is not moderating the influence of perceived value on the purchase intention of Counterfeit product of Nike brand. Keywords: Counterfeit Products, Perceived Value, Materialism and Purchase Intention.

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