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INDONESIA
Gender Equality: Internasional Journal of Child and Gender Studies
Published by Universitas Islam Negeri Ar-Raniry Banda Aceh
ISSN : 24611468     EISSN : 25481959     DOI : -
Core Subject : Social,
Social Sciences
GENDER EQUALITY : International Journal of Child and Gender Studies, a journal focuses on issues related to child and gender studies, is published by Center for Child and Gender Studies, State Islamic University of Ar-Raniry, Banda Aceh. The scope of article received can be approached from multidisciplinary context linking to child and gender studies. Hence, this journal appreciate contribution of knowledge from different perspectives such as education, law, social, political, religion, culture, economic, psychology, science and technology. This journal appears 2 (two) numbers in a year, March and September
Arjuna Subject : Ilmu Sosial - Stugi Gender
Articles 1 Documents
 1 
Search results for , issue "Vol 10 No 2 (2024)" : 1 Documents clear
Pink tax: Challenges faced by Indonesian women as consumers of personal care products Utami, Arvhi Mega; Prastiwi, Juwita Hayyuning
INTERNATIONAL JOURNAL OF CHILD AND GENDER STUDIES Vol 10 No 2 (2024)
Publisher : UIN Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/equality.v10i2.22494

Abstract

The phenomenon of pink tax is a gender inequality issue that discriminates women in the purchase of goods or services by producers. The objective of this research is to identify the pink tax phenomenon in Indonesia, encompassing its existence, influencing factors, and the urgency of the related issue. Additionally, this study aims to analyse the role of the government through policies regarding the emergence of the pink tax phenomenon. Policies closely associated with the pink tax include Law Number 8 of 1999 on Consumer Protection, Law Number 5 of 1999 on the Prohibition of Monopoly Practices and Unfair Business Competition, and Law Number 7 of 2014 on Trade. The research methodology employed in this study is qualitative, involving literature review, documentary analysis, and interviews. The findings of this research indicate that the pink tax exists in Indonesia, yet awareness of this issue is not evenly distributed across all layers of society. While some institutions have acknowledged the existence of this problem, there have been no concrete steps taken to reduce or address this gender-based price discrimination. Furthermore, current policies are deemed inadequate in addressing gender-based price discrimination practices and protect women’s consumer. This is attributed to the fact that gender equality elements are not fully encompassed in the existing policies.

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