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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
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Articles 12 Documents
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Search results for , issue "Volume 9 Number 1 (March 2022)" : 12 Documents clear
Strategies and Policies for The Acceleration of Bali Tourism Recovery I Putu Astawa
E-Journal of Tourism Volume 9 Number 1 (March 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i1.84154

Abstract

Bali tourism has been suspended due to the COVID-19 pandemic. Therefore, efforts to revive tourism and restore the economy in Bali are needed. The main objectives of this study are (1) to analyze the efforts to build the trust of the tourists to visit Bali, (2) to analyze the policies to encourage tourists to come to Bali. This study utilized a qualitative approach. The study was conducted in Bali, and data was collected through interview, observation, and documentation techniques. The key informants in this study were the Heads of the following institutions: Bali Provincial Tourism Office, Statistics of Bali Province, Bali Provincial Health Office, and Bank Indonesia. The result of this study revealed that building trust from the tourists to visit Bali can be done by suppressing and reducing the spread of COVID-19, repetition of public awareness socialization campaigns about health protocols implementation, providing healthcare facilities, medical personnel, and paramedics, tight travel control at Bali’s entry and exit points, vaccination of tourism workers and the community, and implementation of green zones. Furthermore, the strategies to encourage tourists to come to Bali are free covid corridor, meeting incentive conference exhibition, work from Bali, influencer collaboration through the “We Love Bali” program, and digitalization of inclusive tourism. This study is essential to be conducted to assist in restoring tourism and economic conditions in Bali. Keywords: Tourism, economy, trust, travel, tourists
Enhancing Repurchase Intention at Warung Kopi Tepi Sungai Depok: The Role of Customer Experience Maidar Simanihuruk; Yuviani Kusumawardhani; Lovita Susan Audilla
E-Journal of Tourism Volume 9 Number 1 (March 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i1.82285

Abstract

The most important stage in winning customers' hearts is through experience, building a customer experience is an essential part of any marketing strategy. The higher the impact on customer pleasure and the willingness to return and acquire the products sold, the better the customer experience. Warung Kopi Tepi Sungai Depok has various advantages despite its less-than-ideal location. It provides guests with comfort and a peaceful rural setting. The purpose of this research is to see how customer experience affects repurchase intent at Warung Kopi Tepi Sungai Depok. Quantitative methods were employed in the research to gather more comprehensive, valid, reliable, and objective data. A total of 101 customers who visited the café were included in the sample. Both factor and regression analysis was employed in the data analysis. Customer experience had a substantial impact on repurchase intention (t = 8.356 > t table with a significance of 0.000 (? < 0.05). With its interior design and unique style, the customer experience at Warung Kopi Tepi Sungai Depok has a dominant influence on influencing repurchase intention, and consumers are interested in returning to this place. The author makes a suggestion, advising that more attention be paid to and development of the website be done in order to establish direct contacts with clients. This cafe has to improve its services, offer new menu items, and keep its facilities clean. Then Warung Kopi Tepi Sungai Depok will be the top option of the customers. Keywords: Repurchase Intention, Customer Experience, Revisit Intention

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