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Jurnal Manajemen dan Kewirausahaan (JMDK)
Published by Universitas Merdeka Malang
ISSN : 23019093     EISSN : 25408259     DOI : https://doi.org/10.26905/jmdk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol 12, No 1 (2024): June (2024)" : 11 Documents clear
The Effect of Online to Offline (O2O) Services Through Mobile Apps in Indonesian Coffee Shop towards Consumers Purchase Decision Iisnawati Iisnawati; Aslamia Rosa; Welly Nailis
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11480

Abstract

The surge of Online to Offline (O2O) mobile applications in the Food Beverage (FB) industry has become a significant trend, particularly in the wake of the COVID-19 pandemic. This study aims to empirically investigate the substantial impact of various consumption values on consumer purchase decisions when utilizing O2O mobile apps, a trend that has gained considerable momentum within the modern coffee industry. The urgency of this research is underscored by the growing prevalence of O2O purchases through mobile applications, specifically in contemporary coffee establishments. Data for this study were meticulously gathered through questionnaires administered to 200 users of O2O mobile applications from modern coffee shops, employing non-probability sampling techniques. The analysis was conducted using multiple linear regression with SPSS software. The findings reveal that several factors, including Prestige Value, Enjoyment, Affordance Value, and Visibility Value, significantly influence consumer purchase decisions at modern coffee shops in Palembang. Interestingly, Price Value did not show a significant impact on consumer decisions within these establishments in Palembang. This study highlights the evolving dynamics of consumer behavior in the context of O2O mobile app usage in the FB sector, emphasizing the importance of specific consumption values that drive purchase decisions, thereby offering crucial insights for businesses aiming to enhance their O2O strategies.
Human Versus Corporate Tone of Voice: Which one Performs Better in The Telecommunication Industry? Wawas Bangun Tegar Sunaryo Putra; Karinka Bella Prasetya; Jolyanto Jolyanto
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11416

Abstract

This research delves into the nuanced impact of human and corporate tones of voice on perceived social presence, trust, and customer satisfaction, contrasting the communication strategies between the human tone of the voice-centric brand (HCB) and corporate tone of the voice-centric brand (CCB), two notable brands in the Indonesian market. Using the PLS-MGA technique, the study offers detailed insights into the real-world implications of these tones through two distinct case studies. Findings reveal a marked difference between HCB and CCB concerning the influence of tone on perceived social presence. HCB's human tone resonates more with customers, creating a pronounced positive impact, while CCB's corporate tone also has a positive but lesser influence. In shaping customer trust, the human tone in HCB stands out. However, when it comes to satisfaction, only HCB's human tone remains influential, with CCB's corporate tone not manifesting a significant effect. The study further underscores the nuanced role of perceived social presence as a mediator in the relationship between tone of voice, trust, and satisfaction. An essential takeaway is that while the human tone is often lauded for its benefits, it is only sometimes suitable. Industries prioritizing professionalism and expertise might need a balanced approach between human and corporate tones. The findings, especially contextualized within the two Indonesian network providers, emphasize the necessity of recognizing and catering to diverse customer expectations.
Enhancing Patient Revisit Intention and Positive Word of Mouth: An Empirical Study of Medical Tourism Timothy Demas Mandita Putra; Nisfu Laili Romadhona; Tengku Mohd. Khairal Abdullah
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11459

Abstract

The growth of medical tourism industry in various countries has fostered global competition. Hospitals need to improve healthcare quality, brand image, and perceived value to gain patient satisfaction so that there is an increase in positive word-of-mouth and patient revisit intention. Therefore, it is necessary to study the behavior of patients visiting abroad to get health services and the desire to recommend the goodness of the hospital. This study aims to analyze the impact of hospital brand image, service quality, and perceived value to increase patient satisfaction. It also examines the impact of patient satisfaction on positive word-of-mouth and revisits intention. This study uses a quantitative method with a survey approach to 130 patients overseas for health services. Therefore, the convenience sampling method was applied in this study. Variance-based Structural Equation Modeling technique was used to answer the research hypotheses. The results have proven that to increase patient revisit intention in hospitals and positive WoM, the hospital must pay attention to service quality, hospital brand image, and perceived value need to be considered as they impact patient satisfaction. Meanwhile, patient satisfaction was identified as a factor that drives positive word-of-mouth and patient revisit intention.
The Influence of Taste and Packaging on Purchase Decisions and Repurchase Intentions Abas Tegar Wijaksono; Meylani Tuti
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12325

Abstract

The purpose of this study was to determine how taste and packaging influence purchasing decisions and repurchase interest. The population of this study were 271 consumers of Nikita Fried Chicken. By selecting a sample that only includes consumers of Nikita Fried Chicken products, the sampling approach uses purposive sampling. Data validity and trustworthiness have been checked. data analysis methods that combine quantitative and descriptive methods. Analysis using quantitative data is carried out using Structural Equation Modeling (SEM) using smart PLS software. Based on the research, the taste and packaging of Nikita Fried Chicken products have a direct and indirect impact on how customers form purchasing decisions and repurchase intention. This study contributes to increasing purchases through flavor and packaging. This study has implications for researchers and sellers on how to increase sales through flavor and packaging. The obstacle is the number of respondents in this study who are only from the Bekasi area. Create new research tools that use other brands and expand the population to cities other than Bekasi.
The Influence of Financial Literacy, Income, and Lifestyle on Personal Financial Management with Self Control as a Moderating Variable Hari Wahyuni
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11692

Abstract

This research aims to examine the influence of financial literacy, income, and lifestyle on personal financial management, with self-control as a moderating variable. To test hypotheses and explain correlations between variables, explanatory research methods are employed. 125 Merdeka University Pasuruan Faculty of Economics students from semesters five and seven who had taken financial planning courses made up the study's population. Purposive sampling, which uses students who have studied financial planning and are currently employed, is the sampling strategy used. The quota sampling approach was used to pick a sample of sixty-six pupils. The study's findings show that lifestyle, income, and financial literacy all positively impact an individual's ability to manage their finances, with self-control remaining unable to mitigate the effects on students' personal financial management. Low-income levels and a straightforward lifestyle that promotes personal money management are to blame for this. Therefore, more studies must be done on other factors that can moderate the success of student financial management.
The Decline of Transmart: How Brand Image, Price, and Lifestyle Affect Consumer Satisfaction and Purchasing Decision Aloysius Rangga Aditya Nalendra; Slamet Heri Winarno; Agus Priadi
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11424

Abstract

This study is of the quantitative causative kind, meaning that it searches for causal links resulting. The sampling technique used by researchers is a convenience sampling technique where the subject is chosen because of the ease of access and location of the respondent with the researcher while the object under study is one of the closed Transmart branches located at ITC Cempaka Mas. The sample size was 150 people. This study investigates the problem of the closure of numerous Transmart stores. This study hypothesizes that factors such as brand image, pricing, and lifestyle affect consumer satisfaction and purchase decisions. The study's conclusions indicate that all of the hypotheses put forth are true, and every variable shown to have a substantial impact on the dependent variable is also accepted.
Employee Green Behavior's Impact on Sustainable Environmental Performance: Exploring The Mediating-Moderating Roles of Perceived Organizational Support and Self-Efficacy Rezkiawan Tantawi; Near Anggreini Hesti Noviana
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12050

Abstract

This study aims to analyze the mediating role of perceived organizational support and moderating role of self-efficacy in the influence of employee green behavior on environmental performance sustainability. The method used in the study was quantitative, involving 300 respondents. The data analysis technique utilized is path analysis to test for mediation and moderation effects. Findings of this research are perceived organizational support has no mediating role in the influence of employee green behavior on environmental performance. While self-efficacy plays a role in strengthening pro-environmental behavior in sustainable environmental performance. This research further corroborates the theory of organizational behavior, which highlights the influence of social dynamics and group norms on individual behavior. When employees observe their colleagues engaging in pro-environmental behavior, it can establish social norms within the organization and encourage the adoption of that behavior by others. The implications of these findings are that universities need to prioritize other factors that have a greater impact on improving sustainable environmental performance. For instance, external factors such as government regulations or pressure from influential stakeholders may drive organizations to adopt sustainable practices. Universities should also evaluate the strategies and policies used to enhance their environmental performance.
The Influence of Digital Leadership on Millennial Employee Performance in East Java Mediated by Employee Creativity Nandaffa Maulina; Emma Yulianti
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12259

Abstract

This study aims to analyze and test the influence of digital leadership on employee performance mediated by employee creativity. The research sample consisted of 135 respondents who met the criteria as employees aged 27-42 years and worked in companies in East Java province. Data were analyzed using the structural equation modeling technique using SmartPLS 3.0. The results of the study showed that digital leadership had a significant positive effect on employee performance and employee creativity, while employee creativity had a significant positive effect on employee performance. In addition, employee creativity was able to mediate the relationship between digital leadership and employee performance.
Harmonizing Halal Entrepreneurship in Yogyakarta's Warmindo Ventures: Insights from the Kuningan Community Putri Rizka Citaningati; Kamaluddin Kamaluddin; Tri Alfianto
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.13044

Abstract

This study explores the entrepreneurial landscape of Warmindo ventures established by the Kuningan community in Yogyakarta, Indonesia, with a particular focus on the perspective of Sharia entrepreneurship. The research explores the motivations, strategies, and success factors behind these ventures, considering both the entrepreneurs' aspirations and the perceptions of their primary customer base, namely the students of Universitas Islam Indonesia (UII). Drawing upon a combination of field research and literature review, the study employs qualitative descriptive methods, including in-depth interviews with Warmindo entrepreneurs and UII students. The comparative analysis juxtaposes the findings with existing literature on conventional and Islamic entrepreneurship, shedding light on the alignment between economic goals and religious values among the Kuningan community entrepreneurs. The results indicate a prevailing focus on material prosperity among Warmindo entrepreneurs, with limited attention to spiritual fulfillment or adherence to Sharia principles in their business practices. Conversely, UII students exhibit a nuanced perspective, emphasizing the importance of ethical business conduct and the integration of religious values in economic endeavors. Despite the stagnancy observed in the entrepreneurs' economic goals, there is potential for growth and alignment with Sharia principles through increased awareness and education on Islamic entrepreneurship.
The Mediating Role of User Satisfaction in the Relationship Between Information Systems Service Quality and Individual Performance in Malang University-Level e-Learning Nur Prima Waluyowati; Muhammad Hafiz Riandi
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11241

Abstract

This research investigates the multifaceted landscape of online education for students of higher education within Malang City, Indonesia. In today's digital learning era, the quality of Information System Service in online educational platforms stands as a critical factor. This study extends its scope beyond a straightforward examination of the direct relationship between Information Systems Service Quality and User Satisfaction  by introducing Individual Performance  as the final dependent variable, rendering User Satisfaction to be a mediating variable. Through meticulous quantitative analysis employing SmartPLS 3.0, this study unravels the fact that User Satisfaction emerges as a complement partial mediating agent, positively influencing the association between Information Systems Service Quality and Individual Performance for higher education students in Malang. This underscores the role of contented students in amplifying the positive effects of Information Systems Service Quality on their academic achievements. Beyond contributing to the comprehension of online education, this research holds substantial implications for educational institutions and policymakers. It underscores the necessity of adopting a comprehensive approach that intertwines Information Systems Service Quality and Student Satisfaction to foster successful and satisfied online learners, not only in Malang City but also in broader contexts.

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