cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rike Penta Sitio
Contact Email
rikepenta@gmail.com
Phone
-
Journal Mail Official
rikepenta@gmail.com
Editorial Address
-
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Journal of Management and Business Review
Published by Sekolah Tinggi Manajemen PPM
ISSN : 18298176     EISSN : 25030736     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related topics.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 20, No 1 (2023)" : 6 Documents clear
Pengaruh Self Awareness dan Organizational Citizenship Behavior pada Kinerja Karyawan yang Dimoderasi Efektivitas Organisasi Lia Meidiana Putri; Lukiyana Lukiyana
Journal of Management and Business Review Vol 20, No 1 (2023)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v20i1.330

Abstract

In the era of scientific and economic development, the need for individual transportation administration continues to grow. All aspects of the company including HR are required to work harder in developing achievements. This research aims to know the effect of self awareness OCB or organizational citizenship behavior, employee performance on organizational effectiveness. The independent variables in this study consisted of (X1) self awareness, (X2) organizational citizenship behavior, the independent variable namely (Y) employee performance, with the moderator variable namely (Z) organizational effectiveness. The purpose of this research is to determine the effect of self awareness and OCB on employee performance moderated by organizational effectiveness at PT. Indofood CBP Sukses Makmur Tbk. The population in this research are employees of PT. Indofood CBP Sukses Makmur Tbk in South Jakarta as many as 100 respondents as samples in the study. Primary data is the type of data that uses a questionnaire by one hundred respondents who are filled in directly, the data obtained is processed using Partial Least Square (PLS). The research data shows that self awareness has a positive and significant effect on employee performance, OCB also has a positive and significant effect on employee performance, organizational effectiveness has a positive and significant influence on employee performance, the moderating influence of organizational effectiveness has no effect on it but weakens the effect of self awareness and OCB on employee performance.
Pengaruh Kecerdasan Emosional dan Iklim Organisasi terhadap Kepuasan Kerja Dosen Politeknik Negeri Jakarta Narulita Syarweny
Journal of Management and Business Review Vol 20, No 1 (2023)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v20i1.240

Abstract

The purpose of this study was to analyze the effect of both individually and collectively on emotional intelligence and organizational climate on the job satisfaction of lecturers at the Jakarta State Polytechnic. In this research, the method used is a survei method with a quantitative research approach using path analysis techniques. The population is all lecturers at the Jakarta State Polytechnic (325 people); using the Slovin formula, a sample of 77 people is obtained. This path analysis examines the effect of emotional intelligence using self-awareness, self-regulation, motivation, empathy, and social skills, and organizational climate using job situation and task, responsibility, identity, warmth, support, and conflict indicators on job satisfaction. With indicators of compensation, the work itself, promotion, and supervision, the result is that the emotional intelligence of lecturers influences the increased job satisfaction of lecturers; increasing job satisfaction is due to the increasing organizational climate at the Jakarta State Polytechnic and the simultaneous increase in Emotional Intelligence and Organizational Climate causes Job satisfaction of Jakarta State Polytechnic lecturers.
Analisis Efektivitas Iklan pada Media YouTube: Studi Kasus pada Iklan Gojek Dewi Ratih Nurcahyani; Rifki Renaldi
Journal of Management and Business Review Vol 20, No 1 (2023)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v20i1.233

Abstract

The existence of social networks can promote the success of the promotion easily, quickly, and inexpensively. Businesses compete to maximize this digital marketing; one of them is Gojek. Gojek's current digital marketing strategy focuses on video marketing via social media (especially YouTube). Gojek's YouTube ads are more frequent and creative than the competition's. However, the Gojek brand has seen a sharp decline in recent years. Calculate the importance of the effectiveness of advertising for the evaluation. This study looks at the factors that affect the effectiveness of Gojek ads on the YouTube app. Multiple linear regression with SPSS version 23.0 is the measurement tool for this study. The results show that the advertising attractiveness and impression cycles significantly positively affect the three analysis variables. In contrast, the advertising information value variables do not have significant positive effects on the advertising effects. Therefore, Gojek must pay more attention to various attractive factors and advertising frequency to be successful in advertising.
Determinan Nilai Perusahaan pada Perusahaan Konsumen Primer Rida Anisa Permata; Ediwarman Ediwarman
Journal of Management and Business Review Vol 20, No 1 (2023)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v20i1.358

Abstract

This study aims to determine whether there is an influence between financial performance (ROA) and firm size with the natural logarithm (LN) of total assets and capital structure (DER) on firm value (PBV) in primary consumer goods companies. The population of 92 companies listed on the IDX in the primary consumer goods industry sector is 2016-2020. Furthermore, in this study, there were 58 companies as a sample using the purposive sampling method. This type of research is classified into quantitative research and the application of a significance level of 5%. From the results of hypothesis testing and analysis using the Panel Data Regression Analysis technique, it was found that financial performance with return on assets stated a positive and significant effect on firm value, firm size with LN (total assets) had a negative and significant effect on firm value and capital structure. Furthermore, with debt to equity ratio has a positive and significant effect on firm value.
Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah Juniarty Siahaan; Thalia Nevita Marchelin; Cynthia Anna Wijayanti
Journal of Management and Business Review Vol 20, No 1 (2023)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v20i1.313

Abstract

Technological advances sharpen competition in the cosmetics industry and force companies to innovate to stay competitive continuously. The study aims to test and analyze the influence of brand personality, brand experience, self-brand connection, brand love brand trust on the brand loyalty of Wardah Cosmetics users. This research proposes a modified research model from the previous research model, which is expected to produce a model that can predict Brand Loyalty through empirical research in the cosmetic industry. Primary data was collected from 402 Indonesian female respondents who became Wardah customers before 2021 with a non-probability purposive sampling technique. Model construction and its interrelationships were tested with partial least square-structural equation modeling (PLS-SEM) using SmartPLS 3.3.2 program. The result shows that brand personality positively affects brand experience and self-brand connection, and brand personality and brand experience affect brand love. More, brand trust, self-brand connection, brand love, and brand trust positively affect brand loyalty. The novelty proposed is the empirical research model that has never been used in predicting brand loyalty in Wardah cosmetic products, and expectedly other companies can also use this model in developing marketing strategies to increase their brand loyalty.
Pengaruh Kualitas Layanan terhadap Kepuasaan Pengguna Badan Layanan Umum (BLU) Bidang Pendidikan Universitas selama Pandemi Covid-19 Benediktus Tandya Pinasthika; Alhamdi Zuhri; Martdian Ratna Sari
Journal of Management and Business Review Vol 20, No 1 (2023)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v20i1.237

Abstract

This study examines the effect of service quality on user satisfaction of public service agencies (BLU) in the education sector during the covid-19 pandemic. The quality of the services is measured using 14 service satisfaction indicators released in the Decree of the Minister of Administrative Reform Number: 63/KEP/M.PAN/7/2003. The sample in this research is state universities (PTN) with legal entities in Jabodetabek. The sample was determined using a purposive sampling technique. The results of this study indicate that service quality has a positive effect on service user satisfaction. Therefore, the better the service quality, the higher the satisfaction of service users.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 22, No 2 (2025) Vol 22, No 1 (2025) Vol 21, No 2 (2024) Vol 21, No 1 (2024) Vol 20, No 2 (2023) Vol 20, No 1 (2023) Vol 19, No 2 (2022) Vol 19, No 1 (2022) Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Vol 18, No 3 (2021) Vol 18, No 1 (2021) Vol 17, No 2 (2020) Vol 17, No 1 (2020) Vol 16, No 2 (2019) Vol 16, No 1 (2019) Vol 15, No 2 (2018) Vol 15, No 1 (2018) Vol 14, No 2 (2017) Vol 14, No 1 (2017) Vol 13, No 2 (2016) Vol 13, No 1 (2016) Vol 12, No 2 (2015) Vol 12, No 1 (2015) Vol 11, No 2 (2014) Vol 11, No 1 (2014) Vol 10, No 2 (2013) Vol 10, No 1 (2013) Vol 9, No 2 (2012) Vol 9, No 1 (2012) Vol 8, No 2 (2011) Vol 8, No 1 (2011) More Issue