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<![CDATA[PEMANFAATAN INTERNET MARKETING DALAM PEMASARAN PRODUK UNGGULAN PERTANIAN PROVINSI GORONTALO The Use of Internet As Marketing Media of Agriculture Prominent of Gorontalo Province ]]>
<![CDATA[Asriani, Asriani]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[KAREBA : Jurnal Ilmu Komunikasi ]]>
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<![CDATA[AbstractThe aim of the research is to analyze utilization of internet marketing in promoting the prominent agriculture products in order to increase investment in the Province of Gorontalo, and the shortcoming in utilizing internet marketing. The source informant of this research consisted of related officials in the Agriculture and Food Security Department and the Investment Board of the Province of Gorontalo, the website administrator and some agriculture businessman. The data collected through a deep interview, observation upon the website content and the Customer Relationship Management from the marketing communication view. The result shows that the internet marketing utilization by the Agriculture and Food Security Department of the Province of Gorontalo has not been fully utilized because the content that managed by the website administrator contains information that considered not important by the customer (visitor) so that the decision making process is difficult to take. However, by the interactive facility that is part of the CRM, this mater can be minimized by the administrator by creating two-way communication. Beside that, by managing a good relationship with the prospective investor as well as the existing investor that run their investment through CRM, this thing can contribute in increasing investment value in the Province of Gorontalo. From this research also found that the shortcoming in utilizing internet marketing is more to the short of the website administrator knowledge about the website content that considered valuable to the web user. The website administrator still not capable in understanding the need of the web user.]]>
<![CDATA[KONTROL SOSIAL HARIAN PALOPO POS DALAM MEWUJUDKAN GOOD GOVERNANCE DI LUWU Social Control of Palopo Pos Daily Newspaper in Realizing Good Governance at Luwu ]]>
<![CDATA[Wahyuni Husain]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.308
<![CDATA[AbstractThis research is aimed to analyse the trends of good governance rubric presented at Daily Palopo Post, and role of this media in realizing good governance ini Luwu. The discussion of the research based on the question do Daily Palopo Post was able to become media control for local governance and also become mediator among the society, government party and also the private sectors. This research was performed by analyzing the trends of good governance rubric presented at Daily Palopo Post, and also the role of Palopo Post in realizing good governance during three months by using content analyse a descriptive method quantitative. The election of information technique was taken an entirely of population as sampel along May–June 2009. The research result shown that 1). The content of News daily Palopo Post on good governance was much more published the authority abuse based on governmental information source. That theme principle good governance also were published the accountability principle as implementation of government public responsibility; and 2) Daily Palopo Post has a role ini dissemination of information and performed social control function especially as media which stimulated public awareness in order to enabled their role in controlling governance affairs toward better good governance management AbstrakPenelitian ini bertujuan untuk menganalisis kecenderungan rubrik good governance ditampilkan di Harian Palopo Pos, dan peran Palopo Pos dalam mewujudkan good governance di Luwu. Permasalah penelitian dilatarbelakangi oleh pertanyaan apakah harian Palopo Pos mampu menjadi media kontrol bagi pemerintahan lokal serta menjadi mediator antara masyarakat, pemerintah maupun pihak swasta. Penelitian ini dilakukan dengan menganalisis tampilan rubrik good governance selama tiga bulan dengan menggunakan metode deskriptif kuantitafif analisis isi. Teknik pemilihan informasi mengambil keseluruhan populasi menjadi sampel dan dalam kurun waktu Mei-Juli 2009. Hasil penelitian menunjukkan bahwa 1). Porsi pemberitaan harian Palopo Pos yang memuat isu-isu tentang good governance lebih banyak mengangkat tema penyalahgunaan wewenang. Demikian pula tema-tema yang berkaitan dengan prinsip good governance lebih banyak memunculkan prinsip akuntabilitas sebagai perwujudan pertanggungjawaban publik dari pemerintah; dan 2) Kehadiran Harian Palopo Pos menyebabkan kontrol media ini terhadap pemerintah di Luwu makin dekat, jadi kontrol media tidak hanya ada pada level pemerintahan pusat, akan tetapi juga pada level pemerintahan di daerah.]]>
<![CDATA[LEMBAGA ADAT “SANIRI” SEBAGAI FORUM KOMUNIKASI DALAM PENYELESAIAN MASALAH PUBLIK DI AMBON Traditional Institution “Saniri” as Communication Forum In Solving Public Issues In Ambon ]]>
<![CDATA[Ronald Alfredo]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.314
<![CDATA[AbstrakKata “adat” tidak selamanya merujuk pada gambaran akan sesuatu yang “usang” sehingga kata“lembaga adat” tidak dapatserta-merta diartikan sebagai suatu lembaga yang tidak dapat diandalkan lagi pada masa sekarang. Di Maluku khususnya dipulau Ambon, lembaga adat “Saniri” telah terabaikan oleh negara melalui Undang-Undang Nomor 5 Tahun 1979 tentangPokok-pokok Pemerintahan Daerah, selama lebih dari 20 tahun tidak mendapat legitimasi hukum atas perannya sebagailembaga musyawarah di tingkat“desa” atau yang dikenal di Ambon dengan sebutan “negeri”. Sebagai suatu forumkomunikasi dalam menyelesaikan masalah-masalah yang ada di negeri baikitupersoalan secara kelompok maupun individu,saat ini saniri ada pada posisi cukup kuat oleh karenadukungan baik menurut adat maupun menurut undang-undang sertaperaturan-peraturan daerahdibawahnya, hanya saja dalam penelitian ini ditemukan adanya kelemahan dari segi sumberdayamanusia sehingga ketergantungan saniri pada lembaga pada level di atasnya masih cukup tinggi,sehingga penguatankapasitas saniri dalam hal ini merupakan suatu kebutuhan yang sangat urgent.AbstractThe word "traditional" does not always refer to a picture of something that is "obsolete" so that theword "traditionalinstitutions" can not necessarily be interpreted as an institution that can not be relied upon again in the present.In Maluku,particularly Ambon island, traditional institutions "Saniri" has been neglected by the statethrough Act No. 5 of 1979 on thePrinciples of Local Government, for more than 20 years did nothave legal legitimacy for its role as the agency deliberationsat the level of "village" or known in Ambon with the designation "Negeri". As a forum of communication in solving theproblems that exist in the "Negeri", either a group or an individual problem, this time saniri is in the strong position becauseof the support either by custom or by law and local regulations under it, except that in this study found a weakness in termsof human resources so that saniri dependence on institutions at the level above it is still quite high, thus strengthening thecapacity of saniri in this case is a very urgent requirement]]>
<![CDATA[PERANAN HUBUNGAN MASYARAKAT DALAM MANAJEMEN KRISIS PASCA KASUS KEBAKARAN PASAR INPRES KOTA TUAL The Roles of Public Relation in Crisis Management of the Tradisional Market Tual City Post Fire ]]>
<![CDATA[Ratna Sari Tamher]]>;
<![CDATA[M. Najib HM]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.303
<![CDATA[AbstractThis study is aimed to know about the role of public relation in the goverment tual city in crisis management post fires case of the inpres traditional market and to know the planning of message by using public relation at the goverment at Tual City in 2008. The type of this research are qualitative descriptif and case study. The technique of determining informan are 5 poeple The data was analyzed by using observation, interview and documentation. The result shows that the The roles of public relation to prevent conflict potency post fire case crisis management post fires case of the Tradisional Market at Tual City in 2008. In result of this research the confusion is roles of public relations government tual city doing by fict finding, planning and programming, action and communication and evaluation. In result of this research the confusion is the identyfication process fire case it’s very good but in fact finding in the field crisis tim public relation in the government in Tual City very late. So the message planning of communication by doing in public relation the goverment of Tual City in crisis preventation in post fire case of the traditional market at Tual City in 2008 is first coordination, second level is crisis center and third level is interaction with the media.AbstrakPenelitian ini dimaksudkan untuk mengetahui peranan Hubungan Masyarakat pemerintah dalam penanganan krisis pasca kebakaran Pasar tradisional Inpres Kota Tual tahun 2008, dan untuk mengetahui perencanaan penyusunan dan penyampaian pesan yang digunakan oleh Humas Pemerintah Kota Tual. Tipe penelitian yang digunakan adalah deskriptip kualitatif dan studi kasus. Teknik pengumpulan data melalui penetapan 5 informan, yang dilakukan dengan cara pengamatan, wawancara, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa Humas memiliki peranan yang penting dalam menghindari terjadinya potensi konflik pasca kebakaran pasar trasional inpres di kota Tual tahun 2008. Peranan ini dapat dilihat mulai dari penemuan fakta, perencanaan, aksi, komunikasi, dan evaluasi. Meskipun hasil penelitian ini menemukan bahwa timbulnya kebingungan masyarakat disebababkan karena informasi yang dikeluarkan oleh pemerintah dari hasil identifikasi penyebab kebakaran dinilai oleh masyaraklat terlambat. Penyusunan dan penyebaran pesan yang dibuat oleh Humas Pemkot Tual dilakukan, pertama adalah kordinasi, kedua adalah pembentukan pusat krisis, dan pada tingkat ketiga adal;ah interaksi dengan media. ]]>
<![CDATA[PEMANFAATAN INTERNET MARKETING DALAM PEMASARAN PRODUK UNGGULAN PERTANIAN PROVINSI GORONTALO The Use of Internet As Marketing Media of Agriculture Prominent of Gorontalo Province ]]>
<![CDATA[Asriani Asriani]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.299
<![CDATA[AbstractThe aim of the research is to analyze utilization of internet marketing in promoting the prominent agriculture products in order to increase investment in the Province of Gorontalo, and the shortcoming in utilizing internet marketing. The source informant of this research consisted of related officials in the Agriculture and Food Security Department and the Investment Board of the Province of Gorontalo, the website administrator and some agriculture businessman. The data collected through a deep interview, observation upon the website content and the Customer Relationship Management from the marketing communication view. The result shows that the internet marketing utilization by the Agriculture and Food Security Department of the Province of Gorontalo has not been fully utilized because the content that managed by the website administrator contains information that considered not important by the customer (visitor) so that the decision making process is difficult to take. However, by the interactive facility that is part of the CRM, this mater can be minimized by the administrator by creating two-way communication. Beside that, by managing a good relationship with the prospective investor as well as the existing investor that run their investment through CRM, this thing can contribute in increasing investment value in the Province of Gorontalo. From this research also found that the shortcoming in utilizing internet marketing is more to the short of the website administrator knowledge about the website content that considered valuable to the web user. The website administrator still not capable in understanding the need of the web user.]]>
<![CDATA[PEMBERITAAN HUMAN TRAFFICKING (PERDAGANGAN MANUSIA) DALAM SURAT KABAR ELEKTRONIK DI LIMA NEGARA ASEAN Human Trafficking News on On-Line Media in Five Countries in ASEAN ]]>
<![CDATA[A Fauziah Astrid Fauziah]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.295
<![CDATA[This study aims to analyze the portion of the human trafficking problem in the Asean on electronic newspapers in the five Asean countries, media attention to the online human trafficking problem in the five Asean countries, and the role of media in five countries of the Asean Human Trafficking issues. Research was conducted through online media in the five Asean countries for more than three months by using the method of quantitative descriptive content analysis and discourse as research procedures that produce descriptive data from the analytical results of the study and analysis of the content library. Selection technique using the information on the sampling technique in the period July-December 2006 and are determined based on certain criteria that are based on the purpose of research. Results of research shows that 1) the portion of the information provided online media in every country of Asean, was much larger than provided by the TJP with other media, and even MST provide at least a portion, 2) media attention to the issue online human trafficking, as well as greater given by TJP although there are some things to exclusion, 3) The role of online media for issues related to human trafficking is on the portion of the system and the attention and the press that they thought. In general, TJP run more functions and role as agents of social control and change]]>
<![CDATA[ANALISIS OPINI PEMILIH PEMULA TERHADAP IKLAN POLITIK DALAM PEMILIHAN WALIKOTA MAKASSAR TAHUN 2008 Analysis of Beginner Voters’ Opinion of Political Advertising in Makassar’s Mayor Elections in 2008 ]]>
<![CDATA[Abdul Jalil]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.310
<![CDATA[AbstractThe study intended to gather information regarding beginner voters‟ opinion of of political advertising in Makassar‟s mayor elections in 2008. This study is an integrative study. The method ot the study integrating two types of research method from two different approaches namely, quantitative and qualitative approaches. The quantitative approach which is used in this study is a survey method. The objective of survey method is to meet the validity of the data which is measured using the percentage of representation of the beginner voters. The qualitative approach is using phenomenological method. The phenomenological method is used to gather in-depth information using interpretation from subjective statements from informants related to the subject of the research. The study showed some variety in beginner voters‟ opinion of political advertising in Makassar‟s Mayor elections in 2008. the variety in beginner voters‟ opinion of political advertising in Makassar‟s Mayor elections in 2008 was maybe resulted by voters segmentation and media preference. The study also showed that the criteria of good political advertisement according to beginner voters are those which are easy to remember, easy to read, simple, clear and use a good Indonesian language.AbstrakPenelitian ini bertujuan untuk mengetahui opini pemilih pemula terhadap Iklan Politik dalam Pilkada Walikota Makassar 2008. Tipe penelitian ini adalah tipe penelitian integratif. Metode ini mengintegrasikan dua tipe penelitian dari dua pendekatan yang berbeda yakni pendekatan kuantitatif dan pendekatan kualitatif. Tipe penelitian berlandaskan pendekatan kuantitatif yang digunakan dalam peneltian ini adalah penelitian survei. Jenis penelitian ini bertujuan untuk memenuhi validitas data yang diukur dari prosentasi keterwakilan pemilih pemula. Kemudian, tipe penelitian berlandaskan pendekatan kualitatif yang digunakan dalam penelitian ini adalah penelitian fenomenologi. Tipe ini digunakan untuk memperoleh data mendalam melalui interpretasi terhadap pernyataan-pernyataan subjektif dari informan terkait masalah yang diteliti. Hasil penelitian menunjukkan bahwa opini pemilih pemula terhadap iklan politik dalam pilkada Walikota 2008 sangat bervariatif, hal ini disebabkan oleh adanya segmentasi pemilih dan pemilihan media. Selanjutnya, kriteria iklan yang baik menurut perspektif pemilih pemula adalah iklan politik yang mudah diingat dan dibaca, singkat dan jelas serta menggunakan bahasa Indonesia yang baik dan benar.]]>
<![CDATA[PENGARUH PESAN POLITIK CALEG PKS MELALUI SMS TERHADAP PEMILIH DALAM PEMILU LEGISLATIF 2009 DI KOTA MAKASSAR The Influence of Political Message of PKS Legislative Candidates Through Short Message Service Toward Voter of 2009 Legislatif Election In Makassar City ]]>
<![CDATA[Arifuddin Arifuddin]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.300
<![CDATA[AbstractThis research aims to (1) find out the style of the message of legislative Candidates though short message service (SMS) toward voters in 2009 Legislatif Election in Makassar City, and (2) analyze the influence of political message of PKS Legislatif Election in Makassar City. This research was a qualitative and quaqntitative study. The sample was selected using nonprobability sampling method consisting of 263 people. The data were then analyzed using descriptive qualitative analysis by means of regression method. The results show that PKS Legislatif Candidates of Makassar City have differen styles in processing political messages through short message service (SMS) sent to the voters. Some political messages are informative and some others are persuasive. Such styles are believed to interest the voters. All of the poliitical messages sent to the voters‟ hand phone are intended to promote themselves so that the community is interested in electing them. Besides, the result also indicates that Ho is rejected which means that the contribution of independent variable (campaign messages of legislative candidates through SMS) is significant in predicting the dependent variable (voters‟ attitude and behavior in Makassar City).AbstrakTujuan penelitian ini adalah untuk (1) Untuk menganalisis bentuk pesan politik caleg PKS melalui SMS Layanan Pesan Singkat (SMS) terhadap pemilih dalam pemilu legislatif 2009 di kota Makassar. (2) Untuk menganalisis pengaruh pesan-pesan politik caleg PKS melalui Layanan Pesan Singkat (SMS) terhadap pemilih dalam pemilu legislatif 2009 di Kota Makassar. Jenis penelitian ini adalah bersifat deskriptif kualitatif dan kuantitatif.. Teknik penarikan sampel yang digunakan dalam penelitian ini adalah Nonprobability sampel bertahap dengan jumlah sampel sebesar 263 orang. Data yang telah dikumpulkan, selanjutnya dianalisis dengan menggunakan teknik Analisis Deskriptif Kuantitatif dengan Metode Regres. Hasil penelitian menunjukkan bahwa caleg PKS Kota Makassar mempunyai cara yang berbeda dalam mengolah pesan politik melalui SMS yang kemudian dikirim ke pemilih. Ada pesan politik yang bersifat informative juga ada yang persuasive. Penyusunan pesan tertentu diyakini oleh caleg dapat menarik perhatian pemilih. Semua bentuk pesan politik caleg PKS melalui sms yang masuk ke handphone pemilih dilakukan untuk satu tujuan yang sama, yaitu, mempromosikan dirinya, agar masyarakat dapat terbujuk untuk mengalihkan pilihannya pada caleg tersebut. Hasil penelitian juga menunjukkan bahwa menolak Ho yang berarti kontribusi variabel independen (pesan kampanye caleg melalui SMS) signifikan dalam memprediksi variabel dependen (sikap dan perilaku pemilih Kota Makassar).]]>
<![CDATA[PERILAKU KOMUNIKASI SUKU BAJO DALAM BERINTERAKSI DENGAN KOMUNITAS DARATAN DI DESA TERAPUNG KECAMATAN MAWASANGKA KABUPATEN BUTON Communication Behavior of Bajo Tribe in doing Interaction with Mainland Community in Floating Village Of Mawasangka District, Buton Regency ]]>
<![CDATA[Yamran Sampeali yamran]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.296
<![CDATA[AbstractThis research aims to study the factors affecting the communication behavior of Bajo Tribe with mainland community infloating village of Mawasangka District, Buton Regency in South-East Sulawesi Province. The sample was selected usingpurposive sampling method consisting of 20 informants. They were 10 informants taken from Bajo tribe and 10 others weretaken from mainland community. The data were obtained through participative observation, in-depth interview, anddocumentation. The data were then analyzed using descriptive qualitative method. The result show that community behaviorof Bajo tribe with mainland community is based on customs and traditions and the needs related to their activities asfishermen. In general, community behavior of Bajo tribe is based on to what extent the strength and weakness of socialinteraction with mainland community. The stronger their interaction with mainland community , the bigger opportunity theoccurrence of new communication behavior which is identical to mainland community. Meanwhile, the factors affectingthe communication behavior of Bajo tribe in doing interaction with mainland community are education level, life patterns(kinship system, residence pattern, and marriage interactions (cooperation, accommodation, and assimilation).]]>
<![CDATA[PROMOSI WISATA KULINER SEAFOOD DI MAKASSAR The Promotion Of Seafood Culinary Tourism In Makassar ]]>
<![CDATA[Cawalinya Hasyim]]>;
<![CDATA[Alimuddin Unde]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol.1 No.3 Juli - September 2011 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kjik.v1i3.311
<![CDATA[AbstractThis research aims to find out promotion forms of seafood culinary tourism in Makassar and promotion activities done in promoting seafood culinary tourism in Makassar to attract tourists’ interest. This research was formed the background of promotion of form and activity done by restaurant and hotel managers in promoting seafood as one of the culinary tourism object in Makassar. The data were obtained through interview to 17 informants. They were then analyzed using descriptive qualitative analysis. The results show that restaurant managers rely the on promotion more on face-to-face promotion, so it is very rare to do promotion through mass media, while hotel managers more intensively do promotion. It is also found that hotel managers have more perfect plan before doing promotion, while restaurant managers do promotion only when the rate of visit is low. Hotel managers also used printed media, electronic media, internet to do promotion, while restaurant managers do not use internet mediaAbstrakPenelitian ini bertujuan untuk mengetahui bentuk-bentuk promosi wisata kuliner seafood di Makassar dan Aktifitas promosi yang dilakukan dalam mempromosikan wisata kuliner seafood di Makassar untuk menarik minat wisatawan. Penelitian ini dilatarbelakangi oleh bentuk dan aktifitas promosi yang dilakukan oleh pengelola rumah makan/restoran dan pengelola hotel dalam mempromosikan seafood sebagai salah satu obyek wisata kuliner di Makassar. Metode yang digunakan adalah metode penelitian deskriptif kualitatif dengan mewawancarai 17 informan. Hasil Penelitian ini menunjukkan bahwa pengelola rumah makan/restoran lebih mengandalkan promosi dari mulut ke mulut sehingga sangat jarang melakukan promosi melalui media massa, sedangkan pengelola hotel lebih intensif melakukan promosi. Penelitian ini juga menemukan bahwa pengelola hotel mempunyai perencanaan lebih matang sebelum berpromosi sedangkan pengelola rumah makan/restoran berpromosi hanya berdasarkan pada rendahnya tingkat kunjungan wisatawan. Pengelola hotel juga menggunakan media cetak, elektronik dan internet dalam berpromosi sedangkan pengelola rumah makan/restoran tidak menggunakan media internet.]]>
