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INDONESIA
KAREBA : Jurnal Ilmu Komunikasi
Published by Universitas Hasanuddin
ISSN : 2088411     EISSN : 25282891     DOI : https://doi.org/10.31947
Core Subject : Science, Education,
Languange, Linguistic, Communication & Media Library & Information Science
Arjuna Subject : -
Articles 3 Documents
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Search results for , issue "Volume 11 No. 1 Januari-Juni 2022" : 3 Documents clear
PENGALAMAN KOMUNIKASI PELANGGAN PABERIK UPNORMAL COFFEE ROASTERY BANDUNG Desy Rahmawaty; Evi Novianti; Yustikasari Yustikasari
KAREBA : Jurnal Ilmu Komunikasi Volume 11 No. 1 Januari-Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

In the era of modern technology that is growing rapidly, it influences the formation of new innovations that attract the attention of young people. Like the innovation of processed coffee in a coffee shop that provides a variety of modern facilities, a varied menu and free internet network. Coffee shops can also be categorized as tourist attractions because they are visited by visitors during leisure time. Competition for coffee shops in the city of Bandung continues to increase, but Paberik Kopi Upnormal Coffee Roasters is an option for tourists, especially those who have an interest in coffee, this is because it provides an experience and a distinctive taste of coffee that has not been found in other coffee shops. The research method used is a phenomenological approach by Alfred Schutz and social construction theory by Peter L. Berger and Thomas Luckmann with a qualitative basis, and data collection techniques through interviews. The result of this research is that from a series of customer communication experiences, it is revealed that many types of communication experiences are felt by consumers, such as caring, openness, friendliness, indifference, and trust, but the communication experience that stands out the most and makes customers feel very comfortable is spending hours at Paberik Upnormal Coffee Roasters Bandung is an experience of open interpersonal communication between customers, and between customers and the manager of the Upnormal Coffee Roasters Bandung   Keywords: Coffee Shop; Communication Experience; Customer Communication
MODEL BISNIS MEDIA ONLINE NYTIMES.COM AB Sarca Putera
KAREBA : Jurnal Ilmu Komunikasi Volume 11 No. 1 Januari-Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Today's most fundamental problem with online media is finding a suitable business model to adapt to the digital world. This study aims to determine how nytimes.com applies the implementation of the business model. Using a qualitative approach, this research applies the case study method with literature studies, literature analysis, and audio-visual material as the data collection techniques. In the first stage, disruptive innovation theory is used to read the pattern of online media development. The next stage, the nytimes.com business model is analyzed using a four-element business model: value proposition, resources, processes, and profit formula. This study found that nytimes.com embodies the value proposition in the practice of service journalism with the orientation of providing services and guidance for readers. Meanwhile, the collaboration between the quality of newspaper journalists and the digital team in the Interactive News Team, Beta Team, and Express Team units supports nytimes.com's resources. Furthermore, in the component process, nytimes.com prioritizes collaboration between departments. Finally, in formulating the profit formula, nytimes.com adheres to three revenue models: subscription, advertising, and transactional
STRATEGI HUMAS PEMERINTAH KOTA PAREPARE DALAM MENGELOLA MEDIA SOSIAL SEBAGAI MEDIA INFORMASI COVID-19 Zhafrab Fayiz; Rahman Saeni
KAREBA : Jurnal Ilmu Komunikasi Volume 11 No. 1 Januari-Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Tujuan penelitian ini adalah : (1) untuk mengetahui dan memahami Strategi Humas Pemerintah Kota Parepare Dalam Mengelola Media Sosial Sebagai Media Informasi Covid-19, (2) untuk mengetahui dan memahami faktor penghambat Humas Pemerintah Kota Parepare dalam menyebarkan informasi covid-19 Tipe penelitian ini menggunakan tipe kualitatif deskriptif. Data primer dikumpulkan dengan menggunakan cara partisipan dan wawancara mendalam kepada Dinas Komunikasi dan Informatika Kota Parepare, Kepala Bidang Humas dan Komunikasi Publik dan Tenaga Ahli Humas Pemerintah Kota Parepare yang menjadi informan. Data sekunder diperoleh dari sumber yang ada melalui penelusuran bahan bacaan seperti buku, jurnal, skripsi dan artikel di internet yang terkait dengan penelitian ini. Data yang telah berhasil dikumpulkan selanjutnya akan dianalisis secara kualitatif deskriptif. Dari hasil penelitian ditemukan bahwa ; Humas Pemerintah Kota Parepare berperan penting dalam penyebaran informasi covid-19 melalui media sosial dengan menerapkan strategi pengelolaan media sosial yaitu (1) Perencanaan, (2) Aktivasi dan Evaluasi, (3) Optimalisasi; Faktor penghambat Humas Pemerintah Kota Parepare dalam menyebarkan informasi covid-19 yaitu (1) Komunikasi antar instansi (2) Keterlambatan penyajian data oleh Dinas Kesehatan (3) Informasi covid-19 yang tidak terpusat.

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