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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 44 Documents
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Search results for , issue "Vol.12, No.2, Desember 2023" : 44 Documents clear
Efektivitas Instagram sebagai Media Komunikasi Pemasaran Agrowisata Kumulilir di Desa Sebatu, Kecamatan Tegalalang, Kabupaten Gianyar SASTIARI, GUSTI AYU NINDIA; PITANA, I GDE; PARINING, NYOMAN
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Effectiveness Of Instagram As a Communication Media for Kumulilir Agrotourism Marketing in Sebatu Village, Tegalalang District, Gianyar Regency. Marketing communication is an effort to make all marketing and promotional activities of the company to create an image or image that is one and consistent for consumers, so that consumers can get to know products/services, become interested and make purchases. The results of the study show several things. First, the characteristics who accessing the Instagram account @kumulilir are mostly women with an age range of 17-26 years with a Diploma/Bachelor level of education. Second, Instagram @kumulilir as a visual marketing communication medium is in the Attractive category. Third, analysis of Instagram @kumulilir as a marketing communication showed effective results through the measurement of the AIDA concept. This shows that the use of Instagram as a marketing communication medium is effective in introducing a business, providing explanations and being able to influence and attract consumers to visit through the content uploaded on the Agrowisata Kumulilir Instagram account. Kumulilir Agrotourism is suggested to be more intense in uploading content that contains information related to activities and matters related to Kumulilir Agrotourism so as to create tourist interest to visit.
Faktor-faktor yang Memengaruhi Produktivitas Tenaga Kerja Penyadap PT. Bridgestone Sumatra Rubber Estate Dolok Melangir, Sumatera Utara DAMANIK, HADI JONTUAHDO; DEWI, RATNA KEMALA; WIDHIANTHINI, WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Factors Affecting Manpower Productivity Employees Tapping PT. Bridgestone Sumatra Rubber Estate Dolok Melangir. Productivity is a description of the ability of workers to produce output. The higher the output produced by a worker, the higher the productivity of the worker. PT. Bridgestone Sumatera Rubber Estate Dolok Merangir is a company engaged in the plantation and processing of rubber latex that produces high quality products in the form of semi-finished goods called Crumb Rubber or SIR (Standard Indonesian Rubber). However, there are many factors that will affect the productivity of the workforce in the company. Therefore, what will be analyzed in this study is the influence of the motivation level, the work environment, the work experience and work discipline on the productivity of rubber tappers of PT. Bridgestone Sumatera Rubber Estate Dolok Merangir. This study aims to analyze the effect of (1) work motivation variables, (2) work environment, (3) work experience and (4) work discipline on the productivity of PT. Bridgestone Sumatera Rubber Estate Dolok Merangir In this study, primary data was used through direct interviews with 96 respondents from PT. Bridgestone Sumatra Rubber Estate Dolok Merangir with a list of questions that have been prepared. To achieve the goal, in this study using a quantitative description method with SEM-PLS. The results of this study indicate that the variables of work motivation and work environment have a positive and significant effect on work productivity, while work experience and work discipline are not significant on work productivity tapping PT. Bridgestone Sumatera Rubber Estate Dolok Merangir. Suggestions that can be given to the management of PT. Bridgestone Sumatra Rubber Estate Dolok Merangir, North Sumatra is to increase the responsibility of tappers by way of more intensive supervision by the plantation side, providing feedback to the tapping workforce that exceeds the productivity set by the company, and paying attention to the welfare of its employees to increase work productivity.
Analisis Ketidakpastian Produksi, Harga dan Pendapatan pada Usahatani Jeruk Siam di Desa Kerta, Kecamatan Payangan, Kabupaten Gianyar PALGUNA, I MADE ANGGI; DEWI, RATNA KOMALA; SUSRUSA, KETUT BUDI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Analysis Uncertainty Production, Price and Income of Farming Citrus Siam in Kerta Village, Payangan District, Gianyar Regency. Farming citrus siam is main source of income for most farmers in Kerta Village. The purpose of this study is to determine the source the uncertainty of farming citrus siam, the magnitude of production uncertainty, price and income also how to mitigate these uncertainty. There are several sources of uncertainty faced by farmers including sources of social uncertainty, physical uncertainty and economic uncertainty. The magnitude of uncertainty farming citrus siam there are first, production uncertainty with standard deviation is 1.616,11 kg/ha/year, then the score of coefficient variation is 0.09 and production uncertainty lower limit value is 14.764,63. Second, price uncertainty with standard deviation is 42,38 then we get the score if coefficient variation is 0,01 and price uncertainty lower limit value is Rp4.847,84. Last, income uncertainty with standard deviation in amount of Rp7.413.000,13 /ha/year, coefficient variation score is 0.11 and income uncertainty lower limit value is Rp53.863.133,07 /ha/year. The conclusion that a biggest uncertainty in farming citrus siam is income uncertainty with a value of 0,11, second largest uncertainty is production uncertainty with a value of 0,09 and the smallest uncertainty in farming citrus siam is price with a value of 0,01. In an effort to mitigate existing uncertainty with strategies for handling uncertainty sources by make regular sales, learn past mistakes, provide maximum care for plants by pruning, spraying and fertilizing and finally borrowing capital from related financial institutions. With this, farmers are expected to mitigate uncertainty in order to increase the amount of production and income of farmers in Kerta Village, Payangan District, Gianyar Regency.
Pengaruh Electronic Word of Mouth dan Atribut Produk Agrowisata terhadap Minat dan Keputusan Berkunjung ke The Blooms Garden di Kabupaten Tabanan UMBARI, IDA AYU MILANI; ANTARA, MADE; WIJAYANTI, PUTU UDAYANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Influence of Electronic Word of Mouth and Agrotourism Product Attribute on Visiting Intention and Visiting Decision to The Blooms Garden in Tabanan Regency. Electronic word of mouth and agrotourism product attribute are some factors that can influence tourist’s visiting intention and visiting decision. This study aims to 1) Analyze the influence of electronic word of mouth on visiting intention 2) Analyze the influence of electronic word of mouth on visiting decision 3) Analyze the influence of agrotourism product attribute on visiting intention 4) Analyze the influence of agrotourism product attribute on visiting decision 5) Analyze the influence of visit intention on visiting decision. Data collection method used are interviews, documentation, and literature studies. The research instrument in this study used a questionnaire. Data analysis used are descriptive analysis and SEM-PLS. The result of this study shows that electronic word of mouth has a positive and significant influence on visiting intention, electronic word of mouth has a positive and significant influence on visiting decision, agrotourism product attribute has a positive and significant influence on visiting intention, agrotourism product attribute has a positive and significant influence on visiting decision, and visiting intention has a positive and significant influence on visiting decision. The suggestion in this study is that the management of The Blooms Garden should increase the quality of content and information on social media and always maintain the facilities and tourist atrraction to increase visiting intention and tourist’s visiting decision.
Analisis Risiko Rantai Pasok Susu pada CV Nature Safe Jaya Kabupaten Banyuwangi Provinsi Jawa Timur PAKSONO, ROZAAN; AMBARAWATI, I G.A.A.; USTRIYANA, I NYOMAN GEDE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Diary Supply Chain Risk Analysis at CV Nature Safe Jaya Banyuwangi Regency East Java Province. Livestock is an agricultural sub-sectors that produces milk to fulfill needs of animal protein for the community. CV Nature Safe Jaya is a milk producing company located in Songgon District, Banyuwangi Regency, East Java Province. It’s milk production activities involve the supply chain. This research aims to identify risks that may arise and formulate mitigation as an effort to reduce the company’s supply chain risks. Data and information were obtained from key informants and all company employees as respondents. This research uses the Supply Chain Operation Reference (SCOR) method to analyze risk in the company's supply chain with a plan, source, make, deliver, and return framework. The identified risks were further analyzed using the Failure Mode Effect Analysis (FMEA) method to determine risk management priorities with a Risk Priority Number (RPN). The results showed that 13 risk events and 36 risk agensts were identified in the SCOR framework. There are five mitigation plans that can be formulated, namely (1) how to make improvements in the recording of the calculation of the amount of feed needed, (2) conduct periodic forage price surveys, (3) search for reserves/alternatives for other concentrate feed suppliers, (4) consider adding assets for the company, (5) tightening of checks before shipping.
Strategi Pemasaran Jeruk Keprok Batu 55 Pada Kelompok Tani Subur Makmur Desa Selorejo Kecamatan Dau, Kabupaten Malang di Masa Pandemi COVID-19 IRWANTO, FAUZY DILI; AMBARAWATI, I G. A. A.; DARMAWAN, DWI PUTRA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Marketing Strategy for Tangerine Batu 55 on the Subur Makmur Farmers Group Selorejo Village, Dau District, Malang Regency in the COVID-19 Pandemic. East Java province as the largest producer of oranges in Indonesia from 2017 to 2021 has one district that consistently has production growth. This research raises the issue of the right marketing strategy for Subur Makmur farmer groups to be able to compete in the marketing of Tangerine Batu 55. Data collection methods used are interviews, documentation and literature studies. The data analysis used is SWOT Analysis. The results showed that the analysis of the internal environment has the power of being able to communicate with many consumers, dominate the market in East Java, the largest number of members, adequate quantity with good quality and known in Malang regency. The weakness is the use of internet media, often late delivery, the absence of cooperatives, farming capital, lack of coordination. Opportunities are the price of citrus fruits, having regular customers, the large number of market demand, the organization of well-known farmer groups and near tourist sites. The threat is the planting schedule, the abundance of competition. A marketing strategy that can be applied is to maintain to increase sales. Creating a product name to be known, opening a store around a tourist destination or a new place needs to be implemented. Market development using internal media also needs to be realized.
Hubungan Modal Sosial dengan Tingkat Partisipasi Petani dalam Pembangunan Agrowisata Cau Chocolates di Desa Tua, Kecamatan Marga, Kabupaten Tabanan DJELANTIK, I MADE ASTRADITA; SARJANA, I MADE; DIARTA, I KETUT SURYA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Correlation of Social Capital With The Participation Level of Farmer In The Development Of Cau Chocolates Agrotourism in Tua Village, Marga District, Tabanan Regency. The rapid development of tourism in Bali not only has a positive impact but also has a negative impact on the agricultural sector. Various negative impacts that arise give rise to efforts to develop alternative tourism. One form of effort to integrate the agricultural and tourism sectors in Bali Province is to develop agro-tourism areas. Cau Chocolates Agrotourism is one of the cocoa agrotourism in Tabanan. The development of agro-tourism cannot be separated from social capital and the participation of farmer groups. The aim of this study is to determine the extent of the correlation between social capital and farmer group participation in the development of Cau Chocolates Agrotourism, Tua Village, Marga District, Tabanan Regency. The data analysis method used is descriptive qualitative and Spearman Rank Correlation Analysis. The results showed that the correlation between social capital and the participation of the Pala Werdhi Farmer Group in the development of Cau Chocolates Agrotourism as a whole was moderate but only significant at three stages. Social capital is significantly correlated with participation in the planning stage, implementation stage, and enjoying the results stage, but not significantly correlated at the evaluation stage. Suggestions that can be conveyed in this study are that further research is needed on the factors driving participation to increase the participation of members of the Pala Werdhi farmer group and there needs to be more assistance and training to the Pala Werdhi farmer group, especially in cocoa cultivation, in order to increase the quantity or quality of the cocoa.
Penerimaan Program Pekarangan Pangan Lestari (P2L) pada KWT Jaya Kerti Lestari dalam Menjaga Ketahanan Pangan Rumahtangga di Desa Rendang Kecamatan Rendang, Kabupaten Karangasem ASTITI, NI WAYAN SRI; PARINING, NYOMAN
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Acceptance of the Sustainable Food Yard Program (P2L) at KWT Jaya Kerti Lestari in Maintaining Household Food Security in Rendang Village Rendang District, Karangasem Regency. This study aims to create an acceptance model of the P2L Program in maintaining the resilience of community households, and knowing the characteristics of respondents. The research location is in KWT Jaya Kerti Lestari, Rendang Village, Rendang District, Karangasem. Respondents were determined by census as many as 40 people who were members of KWT Jaya Kerti Lestari. Data collection with structured and in-depth interviews and documentation. Data analysis was carried out qualitatively descriptive and SEM analysis methods. The results showed that the characteristics of respondents include, the average age of 55.09 years, the average education of 6.05 years equivalent to graduating from elementary school, the average household of 3 people, the average ownership of yard land covering an area of 4.80 acres, predominantly having the main job of farmers and their side as traders. The results also showed that the level of knowledge of KWT members towards the P2L program was high (score 72.27%), the attitude of KWT members towards the P2L program was classified as agreeable (score 77.63%), and the level of application of KWT members to the P2L program was high (score 77.58%). P2L program acceptance is high with a score of 76.95%. The acceptance of the P2L program is seen from the welfare indicators of KWT members which are classified as high (score 79%), acceptance of innovation (score 67%) in the Medium category and Cooperation of group members in carrying out P2L program activities is high with a score of 82.20%. Furthermore, to see the acceptance of P2L programs in maintaining household food security, it will be analyzed with SEM-PLS. Through the results of the analysis, the acceptance model of the P2L Program is largely determined by the implementation of the P2L program which is influenced by cooperation with a t-stat value of 3.104 (above 1.96) and a p-value of 0.002.
Analisis Rantai Pasok Dan Nilai Tambah Kopi Arabika Kintamani Bali (Studi Kasus Di Desa Catur Kecamatan Kintamani, Kabupaten Bangli, Provinsi Bali) DEWI, NI PUTU EVI PRAHASTYA; AMBARAWATI, I GUSTI AGUNG AYU; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Supply Chain Analysis and Value Added of Kintamani Bali Arabica Coffee (Case Study at Catur Village, Kintamani District, Bangli Regency, Bali Province). Coffee is a plantation commodity that is used as a raw material for the processing industry. One of them is Kintamani Bali Arabica coffee. The availability of Arabica Coffee raw materials is indispensable for the sustainability of processing industry to meet consumer demand. The effort that can be done is by identifying supply chain flows. Processed products from the coffe processing industry are hardskin coffee, greenbean coffee and ground coffee. The purpose of this study is to find out the flow of goods, the flow of financial, the flow of information from upstream to downstream and from downstream to upstream, as well as to find out the added value of each processed product. This research was conducted at the Catur Village of Kintamani Subdistrict. Data collection methods used interview and documentation techniques. The sample determination method used proportional random sampling techniques and purposive sampling. Respondents in this study were Arabica coffee farmers at Catur Village, Product Processing Unit (UPH Catur Paramitha), wholesalers PT Nusa Agro Bali, retailers (cooperatives and coffee shops). The data analysis method used qualitative descriptive analysis and hayami method value-added analysis. The results showed that in the flow of goods there are red bobbin coffee products, HS coffee, greenbean coffee, ground coffee and brewed coffee. The flow of money there is a payment system made in cash and down payment (DP) 50%. The information flow all members have made good communication related to stock availability, the number of requests and others. The added value obtained from processed products in one-cycle process is Rp 7.901,67/kg for HS coffee, Rp 10.222,83/kg for GB coffee, Rp 20.471,80/kg for ground coffee, with the added value ratio of 60,78%, 66,82%, 79,97%, meaning that the three products are declared to have high added value where the highest added value was in ground coffee processed product.
Perilaku Petani Terhadap Penerapan Teknologi Tepat Guna Dalam Pengolahan Kopi Arabika Kintamani (Studi Kasus Desa Mengani, Kecamatan Kintamani, Kabupaten Bangli, Provinsi Bali) ARIEZONA, PAMULA CARAKA NEGARA; SARJANA, I MADE; DEWI, RATNA KOMALA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Farmers Behavior of the Application of Appropriate Technology in Kintamani Arabica Coffee Cultivation (Case Study of Mengani Village, Kintamani District, Bangli Regency, Bali Province). The purpose of the study was to analyze farmers behavior of the application of appropriate technology in processing Kintamani Arabica coffee. The research method in this study used a saturated sampling technique or census. The types of data used are quantitative data and qualitative data, as well as primary and secondary data sources. Methods of data collection using interviews, observation and documentation studies. The data analysis method used descriptive analysis. The results showed that farmers' perceptions of the application of appropriate technology in processing Kintamani Arabica coffee still had problems with the wet-processed coffee processing method, and there were things that were conveyed that had not been accepted and applied by farmers during counseling and required confidence in the farmers that this -This new thing will come in handy. The recommended suggestion is that Arabica coffee farmers in Mengani Village are advised to review and re-evaluate the application and implementation of appropriate technology using wet processing methods in processing Kintamani Arabica coffee.

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