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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 44 Documents
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Search results for , issue "Vol.12, No.2, Desember 2023" : 44 Documents clear
Strategi Pengembangan Pemasaran Produk PT. East Indo Fair Trading (East Bali Cashews) Denpasar, Bali di Era Pandemi Covid-19 MILLENIA, MARIA ANGELA; ANTARA, MADE; SUAMBA, I KETUT
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Product Marketing Development Strategy of PT. East Indo Fair Trading (East Bali Cashews) Denpasar, Bali in the Era of the Covid-19 Pandemic. The Covid-19 pandemic that has occurred since 2020 has caused a decline in the sales of PT. East Indo Fair Trading (East Bali Cashews), so that this company can increase sales again in the pandemic era, it is necessary to formulate an appropriate marketing strategy. This study aims to formulate general strategies, alternative strategies, strategic priorities and appropriate development programs to be applied to the product marketing process of PT. East Indo Fair Trading (East Bali Cashews). The strategy determination process is carried out using the IE, SWOT, and QSPM matrix. Based on the results of the IE matrix analysis, PT. East Indo Fair Trading (East Bali Cashews) is in cell I which indicates a strong and potential company, so the most suitable strategy is a growth and development strategy. The results of the SWOT analysis obtained five alternative strategies, namely: a) Maximizing the use of digital marketing b) Making land leased by PT. East Indo Fair Trading (East Bali Cashews) as a family tourism area c) Increase marketing by expanding the marketing network d) Maintaining the quality and taste of the product e) Provide various promotions. The strategic priority obtained through QSPM Analysis is to maximize the use of digital marketing. Suggestion for PT. East Indo Fair Trading is this research can be used as a reference for companies to make decisions regarding future marketing strategies and carry out priority strategies that have been obtained through this research.
Analisis Produksi dan Pendapatan Usahatani Jagung di Desa Piong Kecamatan Sanggar Kabupaten Bima ANGGRIANI, RIKA; SUDARMA, I MADE; WIDHIANTHINI, WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Analysis Of Production And Income Of Corn Farming In Piong Village, Sanggar District, Bima Regency. Piong Village, located in West Nusa Tenggara Province, is one area that has potential as a national corn producer because it has climatic conditions, soil types and topography that strongly support corn development. Corn agribusiness development is a regional commodity development program. The purpose of this study is to determine the factors that affect the production and income of corn farming.The population taken by the researchers in this study were all people who made a living as a corn farmer. The sample using the simple random sampling method is a random sampling based on place and anyone. Respondents in the study amounted to 38 people.The results of this study indicate that fthe factors thataffectThe production of corn farming in Piong Village, Sanggar District, Bima Regency is the area of ??land, seeds, fertilizers, pesticides and labor.The variable that have a significant effect on corn farming production are land area, seeds, fertilizers, pesticides and labor. Income received from corn farming in Piong Village, Sangar District, Bima Regency for one growing seasonamounting to Rp 25.885.717,00/Ha.
Kontribusi Usahatani Sawi Hijau terhadap Pendapatan Petani di Desa Bangli, Kecamatan Baturiti, Kabupaten Tabanan LESTARI, NI MADE DWI WAHYUNI; ARTINI, NI WAYAN PUTU; YUDHARI, I DEWA AYU SRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Contribution of Grenn Mustard Farming to Farmer’s Income in Bangli Village, Baturiti District, Tabanan Regency. Mustard greens (Brassica juencea L.) is a type of vegetable that is very popular among consumers. Green mustard besides being used as a vegetable food ingredient, it can also be used for the treatment of various diseases that have an important role in meeting the food, nutritional, and medicinal needs of the community. This study aims to examine the cost structure of green mustard farmers' income and analyze the contribution of mustard farming to farmers' incomes in Bangli Village, Baturiti District, Tabanan Regency.The sampling technique used is Random Sampling. The methods used in obtaining data in this study are observation (observations), interviews (interviews) and Library Research. The population in this study were all green mustard farmers in Bangli Village. With the number of green mustard farmers as many as 180 people. Data analysis was carried out by calculating the cost structure of mustard green farming. These results indicate that the average fixed costs incurred in mustard green farming are Rp101,259, while the average variable costs are Rp2,103,162 and the contribution of green mustard farming which is included in the medium category is 43.18% with an area of 0,04 ha. Suggestions that need to be considered are Subak Abian Bangli Village maintain green mustard farming and develop by utilizing technology in green mustard farming in order to be able to improve the quality of high-quality green mustard.
Valuasi Ekonomi Wisata Alam Pantai Dreamland di Kecamatan Kuta Kabupaten Badung SIRINGO-RINGO, SARAH STEFANI; WIDHIANTHINI, WIDHIANTHINI; SUDARMA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Economic Valuation of Dreamland Beach Nature Tourism Kuta District Badung Regency. Dreamland Beach is located in the village of Ungasan, Kuta District, Badung Regency. Dreamland Beach has a natural beauty that can be used as a tourist attraction for every visitor. Natural beauty basically cannot be calculated or has no market value, so the importance of economic valuation is carried out. This study aims to identify factors that affect the number of visits to Dreamland Beach and determine the economic value of Dreamland Beach. This research was conducted from February to Mei 2022. The economic valuation method used is the travel cost method using individuals, while the factors that influence the number of visits are determined by multiple linear regression analysis. Data obtained from 100 visitors to the Dreamland Beach tour. The results of the multiple linear regression analysis for the number of Dreamland Beach visits depend on the length of visitors, distance and travel time, as well as the length of time to find the location. The economic value of Dreamland Beach is Rp. 30. 363,362,035, - per year with a consumer surplus-value of Rp. 677,104 per person / visit.

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