cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota metro,
Lampung
INDONESIA
FIKRI : Jurnal Kajian Agama, Sosial dan Budaya
Published by Institut Agama Islam Ma'arif NU Metro Lampung
ISSN : 25274430     EISSN : 25487620     DOI : -
Core Subject : Social,
Social Sciences
JURNAL FIKRI adalah jurnal berkala Ilmiah yang diterbitkan oleh Institut Agama Islam (IAIMNU) Metro Lampung. Jurnal Fikri memuat artikel hasil penelitian maupun artikel konseptual (baik kualitatif lapangan atau kualitatif pustaka) dengan fokus kajian di bidang “Kajian Agama, Sosial dan Budaya”. Pengelola (Redaksi) mengundang para ilmuan, sarjana, peneliti, LSM maupun mahasiswa untuk mengembangkan keilmuan dan mempublikasi hasil penelitiannya setelah melalui mekanisme seleksi naskah, telaah mitra bestari, dan proses penyuntingan. Jurnal Fikri terbit dua kali dalam setahun (Juni dan Desember). Jurnal Fikri telah menggunakan Open Journal System (OJS). P-ISSN: 2527-4430 dan E-ISSN: 2548-7620.
Arjuna Subject : -
Articles 1 Documents
 1 
Search results for , issue "Vol. 10 No. 2 (2025): Fikri : Jurnal Kajian Agama, Sosial dan Budaya" : 1 Documents clear
The Semiotic Construction of Boycott Narratives against Pro-Israel Products: A Case Study of Instagram Account @bdsarabic Asmawati Safitri; Andi Agussalim; Haeruddin Haeruddin; Fitriani Fitriani
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 10 No. 2 (2025): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v10i2.6535

Abstract

This study investigates the semiotic construction of boycott messages against pro-Israel products on the Instagram account @bdsarabic, situated within the broader discourse of digital activism in the Israeli-Palestinian conflict. As social media platforms increasingly serve as tools of resistance, the Boycott, Divestment, and Sanctions (BDS) movement strategically utilizes Instagram to disseminate political messages. This study aims to explore how visual and textual elements work together to construct symbolic meanings that influence public sentiment and mobilization. Employing a qualitative descriptive method, the research applies Charles Sanders Peirce’s triadic model of semiotics—comprising representamen, object, and interpretant—to analyze three selected campaign visuals targeting Coca-Cola, McDonald’s, and Carrefour. The findings reveal that Arabic texts function not merely as linguistic signs but also as cultural codes that evoke moral and emotional responses. Meanwhile, modified brand logos act as visual arguments, transforming familiar corporate symbols into representations of violence and injustice. The study concludes that such multimodal constructions serve as rhetorical tools to align everyday consumption with ideological resistance. This research contributes to the understanding of how digital platforms, particularly in Arabic-language activist spaces, function as discursive arenas for contesting hegemony and constructing counter-narratives. The findings also offer insights into the role of semiotics in digital communication and the potential of social media as a catalyst for collective consciousness.

Page 1 of 1 | Total Record : 1

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 10 No. 2 (2025): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 10 No. 1 (2025): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 9 No. 2 (2024): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 9 No. 1 (2024): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 8 No. 2 (2023): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 8 No. 1 (2023): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 7 No. 2 (2022): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 7 No. 1 (2022): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 6 No. 2 (2021): Fikri: Jurnal Kajian Agama, Sosial dan Budaya Vol. 6 No. 1 (2021): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 5 No 2 (2020): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 5 No. 2 (2020): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 5 No 1 (2020): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 4 No 2 (2019): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 4 No 1 (2019): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 3 No 2 (2018): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 3 No 1 (2018): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 2 No 2 (2017): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 2 No 1 (2017): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 1 No 2 (2016): Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol 1 No 1 (2016): Fikri : Jurnal Kajian Agama, Sosial dan Budaya More Issue