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All Journal Jurnal Akuntansi Multiparadigma
Gunawan, Aurellia Angeline
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Economics, Econometrics & Finance

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MENTAL ACCOUNTING VERSUS CELEBRITY WORSHIP: THE HEART OF K-POP MERCHANDISE PRICING Sari, Dian Purnama; Gunawan, Aurellia Angeline
Jurnal Akuntansi Multiparadigma Vol 16, No 3 (2025): Jurnal Akuntansi Multiparadigma (Desember 2025 - April 2026)
Publisher : Universitas Brawijaya

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Co-Authors Dian Purnamasari