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All Journal Journal of Community Services: Sustainability and Empowerment
Airori, Laura
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Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Enhancing Student Engagement through Content Writing Strategy: A Community Service Initiative at Student and Alumni Affairs Department Airori, Laura
Journal of Community Services: Sustainability and Empowerment Vol. 5 No. 02 (2025): September 2025
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/

Abstract

This community service initiative addresses the communication gap within the student body at Student and Alumni Affairs Department of SU campus. The focus involves the “Content Writer Management” program, aimed at fostering student success and engagement through targeted digital communication. Methods included crafting seven event announcements and 34 newsletters to bridge the department with the student community, alongside academic research for policy enhancement. The results demonstrate a significant shift in professional behavior and communication skills, effectively transitioning theoretical management concepts into practical workplace applications. The program successfully catalyzed student participation in on-campus events while developing the subject’s adaptability and interpersonal competencies in a fast-paced environment
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