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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Examinations: Jurnal Pendidikan Guru Sekolah Dasar
Zainal Berlian
Universitas Islam Negeri Raden Fatah Palembang, Indonesia
Education

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From Satisfaction to Loyalty: Examining Customer Loyalty in Islamic Education Zainal Berlian; Ade Sentia Arsy Sabila; Ikas Kasenda
Examinations: Jurnal Pendidikan Guru Sekolah Dasar Vol. 1 No. 2 (2025)
Publisher : Penerbit Presisi Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65118/exam.v1i2.24

Abstract

Islamic educational institutions face increasingly fierce competition, making customer satisfaction and loyalty (students and parents) key to maintaining their sustainability. This article discusses the concepts of customer satisfaction and loyalty in the context of Islamic educational services, including definitions, key dimensions, and measurement methods. The research approach utilizes a literature review from various service marketing sources and a case study of an Islamic school. The study results indicate that high service quality (including the five dimensions of SERVQUAL) plays a crucial role in increasing customer satisfaction, which in turn can build long-term loyalty. However, high satisfaction does not automatically guarantee loyalty without ongoing efforts, particularly in consistently meeting customer expectations. Customer loyalty in Islamic education is reflected not only in repeat purchasing behavior but also in positive attitudes and alignment with Islamic values ​​such as monotheism and moral responsibility. By improving service quality and implementing regular satisfaction measurement and customer relationship management (CRM) strategies, Islamic educational institutions can strengthen customer loyalty and their competitiveness.
STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM MENGHADAPI TANTANGAN PENDIDIKAN ISLAM DI ERA DIGITAL Fauza Yanuarti Pertiwi; Zainal Berlian; Baharudin
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 Nomor 02, Juni 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.14490

Abstract

The massive wave of digital transformation has urged Islamic educational institutions to undertake comprehensive renewal in their human resource management systems in order to remain relevant and competitive in the modern era. This study aims to analyze the challenges of human resource management in Islamic education during the digital era, formulate appropriate and applicable management strategies, and identify the role of Islamic values as the primary foundation for holistic and characterful human resource management. This research employs a qualitative approach using the library research method, where data were collected selectively from reputable literary sources through Google Scholar, SINTA, and Scopus databases. The findings reveal that digital literacy gaps, shifting work paradigms caused by digitalization, as well as data ethics and security concerns, represent the primary challenges currently faced by Islamic educational institutions. The implementation of technology-based systems such as HRIS, E-HRM, and LMS has proven effective in significantly improving the effectiveness, transparency, and professionalism of human resource management. The integration of Islamic values including trust, justice, deliberation, and excellence into digital HRM systems serves as a strategic differentiator that strengthens the institutional identity and integrity of Islamic education. Transformational leadership that is strong and rooted in Islamic character remains the decisive factor in sustaining the successful and dignified implementation of all human resource management strategies.
Co-Authors Ade Sentia Arsy Sabila Baharudin Fauza Yanuarti Pertiwi Ikas Kasenda