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All Journal ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Rio Febrian
University of Palangka Raya
Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Pengembangan Destinasi Wisata Alam Bukit Cinta sebagai Daya Tarik Unggulan Kota Palangka Raya Rionaldo; Rio Febrian; Renno Sambawe
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 4 No. 2 (2026): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v4i2.1900

Abstract

This research analyzes the development strategy of the Bukit Cinta natural tourism destination as a leading attraction in Palangka Raya City. A descriptive qualitative approach is employed, with data collected through observation, interviews, and documentation. The analysis utilizes the 4A tourism concept (attraction, accessibility, amenities, and ancillary services) and SWOT analysis to identify internal and external factors influencing development. The findings indicate that the current development strategy remains basic and lacks systematic planning, particularly in terms of facility improvement, attraction innovation, and destination branding. Nevertheless, Bukit Cinta demonstrates strong potential due to its natural appeal, accessibility, and the growing demand for nature-based tourism. Strengthening strategic planning through improved facilities, diversified attractions, and optimized digital branding is essential to support sustainable tourism development.
Co-Authors Renno Sambawe Rionaldo