Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Penamas: Journal of Community Service
Hidayat, Daffa Maulana
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Health Professions Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Workshop digital marketing dan video kreatif Karang Taruna Pendowoharjo untuk membangun citra positif digital media Hidayat, Daffa Maulana; Andiyansari, Popi; Afnan, Akhmad
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.2708

Abstract

This community service activity aims to enhance the knowledge, skills, and self-confidence of the youth of Karang Taruna Pendowoharjo, considering that the utilization of social media has not yet been optimized for productive digital engagement. The program was conducted through a Digital Marketing and Creative Video Design Workshop. The background of this activity is the important role of youth as agents of change in supporting digital-based village development, as well as the limited capacity of youth organizations to manage digital content effectively. The implementation methods included lectures, discussions, demonstrations, and hands-on practice in creating visual and creative video content using Canva and CapCut applications. The evaluation was conducted through pre- and post-tests to measure participants' improvement in understanding. The results indicated a significant increase in participants' comprehension of digital marketing concepts, the use of social media as a branding tool, and technical skills in creating digital content. The pre-test results, which were initially 80%, increased to 86% in the post-test. In addition, the activity increased participants' self-confidence and active participation during the learning process. Therefore, the workshop proved effective in supporting youth empowerment in the village and in building a positive image of Karang Taruna through the sustainable use of digital media.
Co-Authors Akhmad Afnan Andiyansari, Popi