Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MDP Student Conference
Pasha, M Rafli
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan, Harga, Promosi, Lokasi Terhadap Kepuasan Pelanggan Puspita Laundry Palembang Pasha, M Rafli; Cholid, Idham
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.13999

Abstract

This study aims to determine the effect of service quality, price, promotion, and location on customer satisfaction at Puspita Laundry Palembang. This study uses a quantitative approach. The sampling technique used is non-probability with purposive sampling, and the number of samples in this study is 128 Puspita Laundry customers. Hypothesis testing was conducted using multiple linear regression analysis through the SPSS version 25 program. Based on the partial test results, it shows that Service Quality, Price, Promotion, and Location have a positive and significant effect on Customer Satisfaction. Meanwhile, simultaneously, the results of the study show that Service Quality, Price, Promotion, and Location together have a significant effect on the Customer Satisfaction of Puspita Laundry Palembang.
Co-Authors Cholid, Idham