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All Journal MDP Student Conference
Suryanto, Steven Pranata
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Kinerja dan Keberlanjutan Implementasi Usaha Minyak Wijen “Wijen Natura” di Kota Palembang Primatama, Aldi; Suryanto, Steven Pranata; Kasih, Yulizar
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15368

Abstract

This study aims to analyze the business performance and sustainability of Wijen Natura, a sesame oil business operating in Palembang City. The business utilizes local sesame seeds as the main raw material and applies a hot infusion method to produce high-quality sesame oil. The research method used is descriptive quantitative and qualitative approaches. Data were collected through consumer questionnaires, interviews with business owners, and analysis of financial reports and sales data. The results indicate that Wijen Natura has strong market potential in terms of consumer interest, sales growth, and business feasibility analysis. Appropriate marketing strategies, product quality, and flavor innovation are key factors in maintaining business sustainability. Based on financial and non-financial analysis, Wijen Natura is considered feasible and sustainable for further development.
Co-Authors Primatama, Aldi Yulizar Kasih