Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MDP Student Conference
kosim, satthya putra
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinasi Kepuasan Pelanggan mengenai Citra Merek, Atmosfer dan Harga Pada Restoran Sop Khas Djakarta Bang Rio Kenten di Palembang kosim, satthya putra; Widagdo, Herry
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15474

Abstract

This study aims to examine the influence of Brand Image, Atmosphere and Price on Customer Satisfaction of Sop Khas Djakarta Bang Rio Kenten Restaurant in Palembang partially and simultaneously. The technique used for data collection is by distributing questionnaires with a Likert scale, with a total of 200 respondents based on the Roscoe Formula Method. The type of research used in this study is a quantitative approach. The sampling technique uses non-probability sampling using Purposive Sampling techniques. Data processing of this study uses SPSS 26 software. The results of the study show that brand image has a positive and significant influence, while atmosphere and price have a negative and insignificant influence on customer satisfication.
Co-Authors Widagdo, Herry