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All Journal MDP Student Conference
Auwdrya, Cessya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Implementasi dan Keberlanjutan Bisnis Riche Shoes di Kota Palembang Auwdrya, Cessya; Kasih, Yulizar
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15476

Abstract

This study aims to analyze the implementation and business sustainability of Riche Shoes Perfume and Cleaner as a shoe care business. Riche Shoes Perfume and Cleaner introduces product innovation in the form of a 2-in-1 shoe cleaner and deodorizer in a single package to enhance practicality and increase consumer appeal. The research employs a descriptive method with qualitative and quantitative approaches, with data collected through direct observation of business operational processes and the distribution of questionnaires to measure customer satisfaction levels. The results show that the implementation of Riche Shoes Perfume and Cleaner has been fairly effective in terms of the production process, financial report analysis, marketing strategies, and customer service. From a business sustainability perspective, this business demonstrates strong potential supported by product innovation, affordable pricing, appropriate marketing strategies, and effective financial management, enabling Riche Shoes Perfume and Cleaner to continue growing and competing as an MSME in the shoe care industry.
Co-Authors Yulizar Kasih