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All Journal MDP Student Conference
Apeque, Liezl Makiling
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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The Relationship Between Consumer Behavior and Financial Decision-Making in the Shopee Platform of Job Orders and Regular Government Employees in the City of Mati Dacillo, Dan Lloyd Ordaneza; Apeque, Liezl Makiling; Fuertes, Maria Camila Silla
MDP Student Conference Vol 5 No 2 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i2.15555

Abstract

This study examined the relationship between consumer behavior and financial decision-making among 200 Job Order (JO) and Regular Government employees in Mati City who use Shopee. Using stratified and convenience sampling, data were analyzed through descriptive statistics, ANOVA, and Pearson correlation to assess the effects of age, sex, and employment status. Results showed very high levels of both consumer behavior and financial decision-making. Age had no significant effect, while sex influenced customer satisfaction and financial knowledge. Employment status significantly affected purchasing patterns, perceived convenience, customer satisfaction, and financial literacy, underscoring the importance of job security and income stability. A strong positive correlation (r = 0.632) was found between consumer behavior and financial decision-making. The findings highlight the need for targeted financial literacy programs and employment policies that promote financial stability. However, the study’s focus on a single city and use of non-probability sampling limit its generalizability. Future research should involve broader populations and additional variables to deepen understanding.
Co-Authors Dacillo, Dan Lloyd Ordaneza Fuertes, Maria Camila Silla