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Digitalisasi Pemasaran Kain Tenun Desa Kalena Wanno: Pengembangan Sistem Informasi Berbasis Web Bangnga, Marselina Anjela; Dapadeda, Ardiyanto; Sanga, Felysitas Ema Ose
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6607

Abstract

Sumba woven fabrics have developed into a global market commodity sought after by collectors and tourists. However, artisans in Kalena Wanno Village still face limitations in traditional marketing channels. This study aims to develop a website as a means of promotion and sales to expand market access and improve the welfare of local artisans through technology use. The research method used is descriptive qualitative with a Waterfall model system development approach. The results show that the application of the "Tenun Kalena Wanno" website has successfully provided broader promotion and transactions through a public catalog feature accessible without time and geographical restrictions. This website effectively connects artisans directly with consumers, thereby strengthening the economic independence of the village community through digitization of cultural heritage. The system supports transparent pricing and eliminates intermediary chains, allowing artisans to gain direct financial benefits.