Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Fauziah, Rahma Misbah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Pengembangan Usaha Kreatif Berbasis Wickercane Dengan Metode Analisis SWOT Fauziah, Rahma Misbah; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.570

Abstract

This research aims to systematically analyze the various factors that influence the sustainability of the rattan (wickercane) wall decoration craft business. Indonesia, as a country with the largest rattan reserves in the world, has strategic potential in developing a rattan-based creative economy that can drive national economic growth and open up jobs. Around 80% of the world's raw rattan supply comes from Indonesia, with a rattan forest area of ​​around 10 million hectares and an annual production of 600 thousand tons. This study uses a SWOT analysis approach that produces four strategies: SO by maximizing the strengths of rattan, batik, and design innovation; WO through strengthening branding; ST through increasing competitiveness through storytelling; and WT with a market research approach and distribution collaboration. These strategies are expected to be able to optimize potential, reduce weaknesses, anticipate challenges, and open up future opportunities. This study can be a strategic foothold for business actors and stakeholders in strengthening the rattan creative industry in Indonesia.
Co-Authors Muhammad Arif