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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Ash Shiddieqy, Muhammad Dicky Hasbi
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Religion Education

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STRATEGI KOMUNIKASI DAKWAH DIGITAL DALAM PENGUATAN MODERASI BERAGAMA Ash Shiddieqy, Muhammad Dicky Hasbi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2024): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v5i1.4247

Abstract

The proliferation of religious content containing intolerance and extremism on social media has become a serious threat to the social cohesion of Indonesia’s pluralistic society. In this context, various moderate Islamic institutions have sought to utilize digital platforms as arenas for promoting values of religious moderation. One of the most prominent is NU Online through its official Instagram account, which consistently produces and distributes visual da’wah content based on moderation.This study aims to analyze the digital da’wah communication strategies implemented by the NU Online Instagram account in strengthening the values of religious moderation, with a focus on the dimension of the visual content it produces. The approach used is qualitative, employing methods of social semiotic analysis and framing analysis of visual content published on the NU Online Instagram account. Data were collected through systematic observation, content documentation, and literature review of relevant theoretical sources. The findings reveal that NU Online applies three main strategies in its visual content: (1) the strategy of symbolizing wasathiyyah (moderation) values through inclusive graphic design elements, (2) a visual narrative strategy of counter-radicalism that proactively responds to current issues, and (3) a framing strategy of moderate Muslim identity that emphasizes local Nusantara aesthetics. These three strategies collectively form an effective digital da’wah ecosystem in building and strengthening the discourse of religious moderation in Indonesia’s digital public sphere
MODEL PENYIARAN PESAN DAKWAH ISLAM DI MEDIA DIGITAL: STUDI PUSTAKA ATAS TEORI KOMUNIKASI, DAKWAH, DAN MEDIA BARU Ash Shiddieqy, Muhammad Dicky Hasbi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v6i1.4254

Abstract

The rapid development of digital media over the past two decades has dramatically transformed the landscape of disseminating religious messages, including Islamic da’wah. Da’wah content now spans various digital platforms, ranging from social media, online video channels, and podcasts to applications based on artificial intelligence, enabling it to reach beyond geographical boundaries that were previously unattainable through conventional da’wah methods.Despite its vast potential, there is still no comprehensive model of digital da’wah broadcasting that is firmly grounded in an integrated framework of communication theory, da’wah studies, and new media theory. This study aims to develop a conceptual model for disseminating Islamic da’wah messages in digital media through a systematic literature review that integrates these three theoretical frameworks.The methodology employed is a systematic literature review of scholarly books published in the last five years, as well as accredited national journals and reputable international journals published within the last three years. The findings indicate that an effective model for digital da’wah broadcasting must encompass four main synergistic components: contextually adaptive message construction, media selection based on the characteristics of digital audiences, interactivity strategies that encourage active engagement from mad’u (audiences), and continuous evaluation and feedback mechanisms.This model is formulated as the Integrative Digital Da’wah Model, which can serve as a framework for practitioners and academics in the fields of da’wah studies and Islamic communication
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