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All Journal Vikara: Student Academic Journal of Business and Management
Hans Ferdiwan
Program Studi Manajemen, Fakultas Hukum dan Bisnis Digital, Universitas Kristen Maranatha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh kesadaran merek, citra merek, dan kepercayaan konsumen pada minat membeli ulang Hans Ferdiwan; Kezia Kurniawati Nursalin
Vikara: Student Academic Journal of Business and Management Vol. 1 No. 1 (2025): Vikara: Student Academic Journal of Business and Management
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/vikara.v1i1.13115

Abstract

The low-cost carrier (LCC) sector has been increasingly developing in Indonesia, with Citilink as one of the prominent airlines. This study aims to assess the influence of brand awareness, brand image, and consumer trust on repurchase intention using a quantitative approach and multiple linear regression analysis. The sampling technique employed was purposive sampling with a total of 156 respondents. The results indicate that simultaneously, brand awareness, brand image, and consumer trust have a significant effect on repurchase intention. Similarly, not only brand awareness and brand image have an influence, but consumer trust also has an effect on repurchase intention. These findings imply that in enhancing repurchase intention in the airline industry, brand awareness and brand image, along with consumer trust, play a crucial role.
Co-Authors Kezia Kurniawati Nursalin