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All Journal NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi)
Alisa Qotrunnada
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bina Sarana Informatika

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IMPLEMENTASI PEMBAGIAN TUGAS PADA TOP MANAGEMENT PT ISS INDONESIA Alisa Qotrunnada; Dira Ayudirahma; Lavia Prakasiwa; Khotijah Khotijah; Reni Widyastuti
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 2 No. 1 (2025): NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS
Publisher : CV. ADIBA AISHA AMIRA

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This study aims to analyze the implementation of task allocation within the top management of PT ISS Indonesia and the role of the Management Information System (MIS) in supporting the effectiveness of this managerial structure. PT ISS Indonesia, as a national-scale facility services provider, faces high operational complexity, requiring a clear, focused, and coordinated task allocation at the top management level. This study employed a literature review method, reviewing books, scientific journals, and related documents relevant to top management, management information systems, and organizational effectiveness. The results indicate that a structured task allocation between the directors of operations, commercial affairs, finance, people & culture, legal & compliance, and the strategic and HSEQ directorates can improve decision-making effectiveness, coordination, and operational efficiency. Furthermore, the MIS plays a crucial role in providing real- time data, streamlining communication, supporting resource allocation, and simplifying monitoring and evaluation processes. Overall, the implementation of a clear task allocation and MIS support has been proven to strengthen top management performance and support the quality of PT ISS Indonesia's services.
PENGARUH IDOL K-POP SEBAGAI BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT Alisa Qotrunnada; Dira Ayudirahma, Khotijah, Lavia Prakasiwa, Riza Fahlapi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research is motivated by the increasing interest of teenagers in K-pop music and culture. K-pop idol groups often visit Indonesia to hold concerts, especially this year, for example the boy group Treasure will hold a concert in June 2024, and the boy group NCT will also hold a concert in Jakarta in May 2024. The concert will be held. This research focuses on examining how K-POP influences the young generation in Indonesia. The purpose of this study is to ascertain how brand awareness and image affect consumers decision-making process while making purchases. The data collected in this research was obtained through the use of a Google Form-based questionnaire as the main instrument for collecting responses from respondents. The method used is a quantitative method with a sample size of 104 respondents. The results of this research show that the recorded coefficient of determination is 0.730, which means that around 73% of the variation in purchasing decisions can be explained by the factors examined in this research. This proves that brand ambassadors and brand awareness play an important role in influencing purchasing decisions.
Co-Authors Dira Ayudirahma Dira Ayudirahma, Khotijah, Lavia Prakasiwa, Riza Fahlapi Khotijah Khotijah Lavia Prakasiwa Reni Widyastuti