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All Journal (JUMPER) Journal of Community Dedication
Gesty Ernestivita
Universitas Janabadra, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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ENTREPRENEURIAL MINDSET AND STRATEGIC PLANNING WORKSHOPS FOR YOUTH STARTUPS Gesty Ernestivita; Asni Hasanuddin
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2025): AGUSTUS
Publisher : Adiba Aisha Amira

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Abstract

Youth empowerment through entrepreneurial activities is a crucial strategy for addressing unemployment and increasing community economic independence. This study aims to examine in-depth the contribution of entrepreneurial mindset and strategic planning training to supporting the growth and sustainability of startups initiated by the younger generation. Using a literature review method, this research explores various scientific studies, community service reports, and best practices in implementing entrepreneurship training in various regions. The results indicate that training focused on strengthening an entrepreneurial mindset can foster proactive attitudes, risk tolerance, and an innovative spirit in young participants. Meanwhile, strategic planning training equips them with essential skills in setting business goals, managing resources, and developing competitive strategies. In the context of community service, these findings underscore the importance of participatory, contextual, and sustainable training program design to have a long-term impact on developing youth entrepreneurial capacity and improving the welfare of local communities.
The Role of Social Media Marketing, Brand Awareness, and Customer Engagement in Enhancing MSME Competitiveness Gesty Ernestivita; Euphrasia Suzy Suhendra; Subagyo
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.1042

Abstract

This study aims to examine the role of social media marketing, brand awareness, and customer engagement in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). A quantitative research approach was employed, utilizing a cross-sectional survey design, with data collected from 200 MSME owners who actively use social media platforms for business activities. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The results reveal that social media marketing has a significant positive effect on MSME competitiveness, both directly and indirectly. Furthermore, social media marketing significantly influences brand awareness and customer engagement, which in turn positively affects competitiveness. The findings also confirm that brand awareness and customer engagement act as significant mediating variables in the relationship between social media marketing and MSME competitiveness. These results highlight the importance of adopting integrated digital marketing strategies that focus not only on promotional activities but also on building strong brand identity and fostering customer relationships. This study contributes to the existing literature by providing a comprehensive framework that explains how digital marketing practices can enhance MSME competitiveness. Practically, the findings offer valuable insights for MSME owners and policymakers in developing effective strategies to improve business performance in the digital era.
Co-Authors Asni Hasanuddin Euphrasia Suzy Suhendra Subagyo