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All Journal Yumary: Jurnal Pengabdian kepada Masyarakat Studi Akuntansi, Keuangan, dan Manajemen
Akhmad Ghozali
Universitas Sriwijaya, Sumatera Selatan, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Promosi Desa Wisata Hijau Berbasis Blogger di Desa Muara Tiga Kecamatan Mulak Ulu Kabupaten Lahat Sulastri Sulastri; Ratu Aisyah Ratih Primaputri; Alditya Aris Rinandy; Akhmad Ghozali
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 4 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i4.5856

Abstract

Purpose: This community service program aims to improve the digital promotion capacity of the local community in Muara Tiga Village, Mulak Ulu District, Lahat Regency, by developing blogger-based promotional media to support the development of a green tourism village.   Research Methodology: The program was implemented through several stages, including preliminary socialization, training on digital literacy and blog creation, practical mentoring sessions, and evaluation using pre-test and post-test instruments. Participants consisted of members of the youth organization and local tourism awareness groups. The evaluation focused on measuring participants’ understanding of digital literacy, blog management, and online content promotion. Results: The results show that participants demonstrated a significant improvement in their understanding of digital literacy concepts and blogging practices. The average correct response rate increased from 30.7%–84.6% in the pre-test to 75%–100% in the post-test. Conclusions: The blogger-based training program successfully enhanced participants’ digital literacy and their ability to promote the tourism potential of Muara Tiga Village through online platforms. Limitations: The program was implemented in a single village with a limited number of participants and assessed only short-term learning outcomes, so the long-term impact of blogger-based promotion on tourism visibility and community economic benefits remains unmeasured. Contributions: This program contributes to strengthening community-based tourism promotion strategies and supports the development of digital-based green tourism villages, particularly in rural areas with limited access to digital promotion too.
Revisiting UTAUT: Coordination Capability and Emotional Intelligence in Public Sector Innovation Performance Tien Yustini; Hendry Wijaya; Akhmad Ghozali; Muhammad Wadud
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6333

Abstract

Purpose: This study extends the Unified Theory of Acceptance and Use of Technology by examining how digital adoption influences public sector innovation performance, with coordination capability and emotional intelligence as key enabling mechanisms. Research Methodology: A quantitative explanatory design was employed using survey data collected from civil servants in a regional government institution that implemented electronic performance management. The model combines technology acceptance constructs with emotional intelligence, coordination skills, education, and work experience. Data were analysed using structural equation modelling to test the proposed relationships Results: Digital system acceptance improves employee performance, and this effect is strengthened by the coordination capability and emotional intelligence. Education and experience indirectly enhance outcomes by fostering adaptive behaviors. These findings extend the UTAUT by showing that the impact of technology performance depends on complementary human capabilities. Conclusions: Digital adoption enhances public sector performance only when it is supported by coordination capability and emotional intelligence. Therefore, digital transformation should be accompanied by human capability development and not merely technology implementation. Limitations: This study focused on a single local government context, limiting generalizability. Future research should compare multiple administrative levels and institutional settings to validate models across governance systems. Contributions: Public organizations should pair digital governance with interpersonal and coordination skill development to maximize electronic performance management benefits.
Co-Authors Alditya Aris Rinandy Hendry Wijaya Muhammad Wadud Ratu Aisyah Ratih Primaputri Sulastri Tien Yustini