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Dedek Kusnadi
UIN Sulthan Thaha Saifuddin Jambi

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ANALISIS STRATEGI BAURAN PEMASARAN SYARIAH PADA USAHA                                          BIEKUPI BATANG ASAI DI KOTA JAMBI Anna Silvia; Dedek Kusnadi
ICONS: Islamic Economics Journal Vol. 2 No. 3 (2025): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v2i3.3369

Abstract

This study aims to analyze the 9P sharia marketing mix strategy that has not been fully implemented by the Biekupi Batang Asai business in Batang Asai District. The 9P strategy includes: product, price, place, promotion, people, process, physical evidence, partnership, and promise. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. Data validity is obtained through triangulation of techniques and sources, while data analysis is carried out through data reduction, data presentation, and drawing conclusions. First, the results of the study indicate that Biekupi has not fully implemented the 9P marketing mix well enough. The products offered are of high quality, affordable prices according to size and type, the business location is not yet strategic, and promotions are carried out through social media such as WhatsApp, Instagram, and Facebook. The process is carried out according to SOP, with fixed operating hours. The store is neatly arranged and clean as physical evidence, and it has established partnerships with local shops and minimarkets. In addition, Biekupi also keeps its promises to customers by guaranteeing product quality and contributing socially through donations and alms. Second, the obstacles faced by the Biekupi Batang Asai business are that the equipment is still traditional, promotion is still limited, the distance to Jambi is congested, and the coffee bean harvest failed.
PENDISTRIBUSIAN ZAKAT MAL PADA MASYARAKAT DI KELURAHAN MAYANG MANGURAI KECAMATAN ALAM BARAJO KOTA JAMBI Haslinda; Dedek Kusnadi
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5808

Abstract

This study aims to analyze Distribution of Zakat Mal in the Mayang Mangurai Community, Alam Barajo District, Jambi City. Zakat has a strategic role in overcoming poverty and creating socio-economic balance. This study uses a descriptive qualitative approach with data collection methods through observation, in-depth interviews, and documentation. The results of the study indicate that the diverse economic conditions of the community, ranging from fixed income to informal work, affect the classification of zakat recipients (mustahik). In addition, social factors such as awareness of zakat, mutual cooperation values, and geographical proximity to the mosque also determine the distribution of zakat. Other findings show that the distribution of zakat tends to prioritize residents around the mosque, which has the potential to cause inequality in receipt. Therefore, a more inclusive and needs-based zakat distribution system is needed to ensure social justice and the effectiveness of zakat as an instrument for empowering the community.
ANALISIS PERILAKU PEDAGANG DALAM PERSPEKTIF ETIKA BISNIS ISLAM DI PASAR TRADISIONAL PERENTAK KECAMATAN PANGKALAN JAMBU Serly Nurvita Dewi; Dedek Kusnadi
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5812

Abstract

This study aims to analyze traders’ behavior in trading activities based on the principles of Islamic business ethics at the Perentak Traditional Market, Pangkalan Jambu District. The research employs a qualitative approach with data collected through interviews, observation, and documentation. The results show that some traders still engage in practices that contradict Islamic business ethics, such as cheating on weights and concealing product quality. However, there are also traders who strive to apply honesty, justice, and responsibility in their trading activities. These findings indicate the need for proper guidance and supervision so that trading behavior in the market aligns with Islamic values, creating a fair, transparent, and blessed trading system for the community.
Co-Authors Anna Silvia Haslinda Serly Nurvita Dewi