Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Endang Tjahjaningsih
Program Studi Magister Manajemen. Universitas STIKUBANK Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk dan Pemasaran Digital Terhadap Niat Beli Ulang dengan Kepuasan Sebagai Variabel Mediasi: Studi pada Pelanggan UMKM Batik Dahon Pya Agustian; Endang Tjahjaningsih
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11516

Abstract

This study aims to examine and analyze the influence of product quality and digital marketing on repurchase intention through customer satisfaction at the Batik Dahon . The research method implemented in this study is explanatory research with a quantitative approach. The population in this study was 351 Batik Dahon MSME consumers in October 2025, with a sample size of 100 respondents. The data collection instrument used a questionnaire with a Likert scale that has been tested for validity and reliability. The data analysis techniques used were multiple regression analysis and the Sobel test to examine the direct and indirect (mediation) effects between variables. The results show that: (1) Product quality has a direct positive effect on customer satisfaction; (2) Digital marketing has a direct positive effect on customer satisfaction; (3) Product quality has a direct positive effect on repurchase intention. (4) Digital marketing has a direct positive influence on repurchase intention; (5) Customer satisfaction does not significantly influence repurchase intention; (6) Customer satisfaction mediates the influence of product quality on repurchase intention; and (7) Customer satisfaction does not mediate the influence of digital marketing on repurchase intention at the UMKM Batik Dahon
Pengaruh Kualitas Layanan dan Persepsi Harga Terhadap Niat Beli Ulang dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Yadi Supriadi; Endang Tjahjaningsih
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11517

Abstract

This study aims to analyze the effect of service quality and price perception on customer satisfaction and its impact on repurchase intention at the Bank Indonesia Tasikmalaya Cooperative. In addition, this study examines the role of customer satisfaction as a mediating variable in the relationship between service quality and price perception toward repurchase intention. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 164 respondents who are members of the Bank Indonesia Tasikmalaya Cooperative. The data were analyzed using multiple linear regression analysis and the Sobel test to examine the mediating effect.The results indicate that service quality and price perception have a positive and significant effect on customer satisfaction. Service quality does not have a significant direct effect on repurchase intention, while price perception has a negative and significant effect on repurchase intention. Furthermore, customer satisfaction has a positive and significant effect on repurchase intention. The Sobel test results confirm that customer satisfaction significantly mediates the effect of service quality and price perception on repurchase intention. These findings imply that improving customer satisfaction is a key factor in encouraging repurchase intention among cooperative members.
Co-Authors Pya Agustian Yadi Supriadi