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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Patricia Herpayanti Rajagukguk
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA GENERASI MUDA Johan Sidebang; Monica sinaga; Axido sihombing; Dio Hutasoit; Patricia Herpayanti Rajagukguk; Nalom Siagian
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 2 (2026): 2026 Februari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i2.736

Abstract

Interest is a desire or feeling of attraction to something that a person wants to do without any coercion and based on their personal desires. Interest will motivate someone to achieve something. Many factors influence students' interest in entrepreneurship, including social media, entrepreneurial knowledge, and self-confidence. The purpose of this study was to determine the influence of social media, entrepreneurial knowledge, and self-confidence on the entrepreneurial interest of the younger generation. Data collection used a systematic review by analyzing research manuscripts obtained from Google Scholar indexed nationally and internationally over the past five years. The results of this study indicate that social media has a positive and significant influence on entrepreneurial interest, entrepreneurial knowledge has no significant influence on entrepreneurial interest, self-confidence has a positive and significant influence on entrepreneurial interest, and social media. Entrepreneurial knowledge and social media jointly influence entrepreneurial interest in the younger generation.
PENGARUH DIGITAL MARKETING TERHADAP PERTUMBUHAN USAHA MIKRO KECIL MENENGAH (UMKM) DI ERA DIGITAL. Yusuf Arnawi Silaban; Sepman Teguh zega; Renhad Tambunan; Rossy Perwarissa Marpaung; Patricia Herpayanti Rajagukguk; Nalom Siagian
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 2 (2026): 2026 Februari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i2.737

Abstract

The development of digital marketing offers numerous opportunities for MSMEs to enhance their business growth. This study aims to analyze the impact of digital marketing on MSME growth today. The method used is a qualitative method, collecting data through interviews and direct observation of MSMEs. The results show that the use of social media and digital platforms can increase brand awareness, boost sales, and expand the market. This program provides digital training, assistance with access to capital, and technical support so that MSMEs can more easily adapt to technological changes. Studies on the impact of the digital economy on MSMEs are increasingly relevant amidst the rapid digital transformation. Research shows that digitalization can increase MSME productivity and operational efficiency, ultimately driving economic growth.
SUDUT PANDANG MAHASISWA TERHADAP KEWIRAUSAHAAN SEBAGAI PILIHAN KARIER DI TENGAH RENDAHNYA LAPANGAN KERJA TERBUKA Yohana Kristin Hutabarat; Martha Cristina Br. Panjaitan; Dhea Febryola Hutapea; Gita Jelita Dabukke; Nalom Siagian; Patricia Herpayanti Rajagukguk
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 3 (2026): 2026 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i3.740

Abstract

The limited availability of formal employment has become a serious challenge for university students in determining their future career paths. This condition encourages students to consider entrepreneurship as an alternative and promising career option. This study aims to explore students’ perspectives on entrepreneurship as a career choice amid the scarcity of open job opportunities, as well as to identify the factors influencing entrepreneurial interest. The research employs a descriptive qualitative approach, with data collected through semi-structured interviews involving students who have taken entrepreneurship courses or shown an interest in entrepreneurial activities. The findings indicate that students perceive entrepreneurship as an opportunity to achieve economic independence, develop creativity, and create new job opportunities. However, entrepreneurship is also viewed as a career path with high risks, requiring sufficient capital and experience. Internal, external, and educational factors play significant roles in shaping students’ entrepreneurial interests. With supportive entrepreneurial education and a conducive environment, entrepreneurship has the potential to become a long-term solution for reducing educated unemployment and enhancing youth participation in economic development.
Co-Authors Axido sihombing Dhea Febryola Hutapea Dio Hutasoit Gita Jelita Dabukke Johan Sidebang Martha Cristina Br. Panjaitan Monica sinaga Nalom Siagian Renhad Tambunan Rossy Perwarissa Marpaung Sepman Teguh zega Yohana Kristin Hutabarat Yusuf Arnawi Silaban