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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Komunikasi & Media Digital
Syfa Amelia
Universitas Pembangunan Nasional Veteran Jakarta
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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DISKURSUS HUSTLE CULTURE DAN EKSPLOITASI KELAS PEKERJA: ANALISIS WACANA KRITIS TERHADAP KOMUNIKASI BISNIS DAN DAMPAK KESEHATAN MENTAL PEGAWAI AGENSI DI JAKARTA SELATAN Fitria Hani Aprina; Syfa Amelia; Agnes Monica Marpaung; Deanda Dewindaru; Lailatus Sholihah
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 3 (2026): 2026 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i3.849

Abstract

This study examines the phenomenon of hustle culture and the mental health crisis among young workers (Generation Z and Millennials) in the urban creative industry sector, with a geographical focus on South Jakarta. Employing a qualitative approach through a critical literature review design and critical discourse analysis, this study dismantles the structural narratives that reproduce labor exploitation in the era of digital capitalism. The analysis reveals three main findings. First, at the macro level, the Job Creation Law (UU Cipta Kerja) regime and the absence of the Right to Disconnect create a legal protection vacuum that locks workers into permanent precarity. Second, within corporate power relations, the jargon of flexibility and the commodification of passion are utilized to manipulate extreme exhaustion as dedication, to which young workers respond through passive resistance such as quiet quitting and mass resignation intentions. Third, geographically, the South Jakarta agglomeration area operates as an incubator for social pathology, evidenced by a private worker burnout syndrome rate reaching 40.3% and a youth emotional disorder prevalence of 11.26%. This study concludes that the mental health crisis in the digital industry is a product of structural exploitation, not an individual psychological resilience weakness, thus demanding radical intervention through labor law restructuring.
INDONESIAN MIGRANT WORKERS’ DOUBLE JOB, DOUBLE RISK: COMMODIFICATION OF LIFE CONTENT Syfa Amelia; Elisabeth Adventa Galuh Previta Puri
Jurnal Komunikasi & Media Digital Vol. 4 No. 01 (2026): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v4i01.82

Abstract

Indonesian migrant workers are currently seeing a new trend: part-time content creators on social media, documenting their lives and making videos or live streams about their lives in a new country. This is a common thing among the diaspora to document their lives in a different country. Indonesian migrant workers who commonly work as unskilled laborers see that the potential of being content creators of social media will give them better welfare and life quality. Using Pierre Bourdieu's theory of capital commodification, we conduct exploratory research to investigate problems with commodification content that is not clearly defined. The first step we take is to do observations of migrant workers content creators, and then we do online research and literature research to strengthen our research on a specific case, which is Zhiee Leely and Mboke Memey on YouTube. The results show that Indonesian migrant workers are unconsciously being commodified in a habitus that leads them to get financial benefits by producing daily content on YouTube. It means they need to do a double job, longer working hours, more risks, without government social security, because only being a migrant worker does not guarantee a better life.
Co-Authors Agnes Monica Marpaung Deanda Dewindaru Elisabeth Adventa Galuh Previta Puri Fitria Hani Aprina Lailatus Sholihah