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All Journal Jurnal Pengabdian Masyarakat
Arum Yuli Harsih
Institut Teknologi dan Bisnis ADIAS

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UPAYA PENINGKATAN OMZET PENJUALAN MELALUI PEMASARAN DIGITAL PADA UMKM TELUR ASIN DAN PUYUH MADE DI DESA GONDANG KECAMATAN TAMAN KABUPATEN PEMALANG Tri Handayani; Arum Yuli Harsih; Muhammad Taufik; Laela May Az Zahra; Mokhammad Umar Abdul Aziz Al Farizi
Migunani Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2023): Migunani Nusantara
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Nahdlatul Ulama Purwokerto

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Abstract

This community service activity, namely the Business Work Lecture, started from June 17 - July 17, 2023 at one of the MSMEs, namely Salted Eggs and MADE Quail owned by Mrs. Maesaroh, which is located in Gondang Village, Taman District, Pemalang Regency. In this activity we make all efforts to facilitate and assist MSMEs in order to improve business progress by using various programs in the form of: 1.) Creation of UMKM Location Points on Google Maps, 2.) Creation of social media accounts on Instagram, Facebook, and Tokopedia, 3.) Creation of UMKM Logo, 4.) Banner Creation, 5.) Creation of NIB (Business Identification Number), 6.) Making UMKM Product Packaging, Labels, Stickers, 7.) etc. The benefits obtained after this activity ended were obtaining Social Media and Marketplace Promotion accounts, getting a Business Identification Number (NIB), there are signs indicating the location of MSMEs, addresses that can be detected on Google Maps.
Co-Authors Laela May Az Zahra Mokhammad Umar Abdul Aziz Al Farizi Muhammad Taufik Tri Handayani