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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Toto Heru Dwihandoko
Fakultas Ekonomi, Universitas Islam Majapahit
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Struktur Modal, Ukuran Perusahaan dan Pertumbuhan Penjualan terhadap Nilai Perusahaan pada Perusahaan Farmasi Anisa Retno Ayu Deyandra; Toto Heru Dwihandoko
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3753

Abstract

The company has the main goal of increasing the value of the company as much as possible because maximizing shareholder value is the same as maximizing shareholder wealth. There are several aspects that can affect a company's value, such as capital structure, profitability, company size, dividend policy, leverage, and company growth. The purpose of the study is to identify the influence of capital structure, company size, and sales growth on company value. The population in this study is pharmaceutical companies that have been listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period and 7 samples of pharmaceutical companies were obtained. The type of data used is secondary data that is quantitative. The source of data comes from the annual financial statements. The data analysis in this study used the Multiple Linear Regression Analysis test with the help of the SPSS software application. The results of this study show that the capital structure has a negative and significant influence on the company's value, the size of the company does not affect the company's value, the company's sales growth does not affect the company's value.
Co-creation melalui media sosial: Kajian Pada Kampanye "Share a Coke" Kasus Coca Cola di Indonesia Saifuddin Zuhri; Toto Heru Dwihandoko; Rahayu Rahayu
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3945

Abstract

Abstract Co-creation has become a compelling concept in innovation involving companies and customers. Communication between companies and consumers is now seen as a central factor in the success of both existing and new products or services. Numerous studies have emphasized the importance of co-creation through active customer participation. In today's era of consumer sovereignty, social media platforms and corporate websites have become major enablers of user-generated content. This study explores customer co-creation through social media, using Coca-Cola's “Share a Coke” campaign as a case study. This campaign, recognized as one of the most iconic co-creation initiatives, was launched in several countries, including Indonesia. The research applies a qualitative method to examine how social media platforms facilitated the interaction between brand and consumer, allowing customers to become co-creators of value. In Indonesia, the campaign replaced the Coca-Cola logo on bottles with 70 popular local names, encouraging consumers to share their personalized experiences online. The study finds that co-creation in this campaign was driven not only by promotional incentives but also by emotional, social, and psychological motivations. It also highlights how digital marketing and social media have shifted power from companies to consumers, positioning the consumer as an active participant in branding and innovation.
Co-Authors Anisa Retno Ayu Deyandra Rahayu Rahayu Saifuddin Zuhri